Written by: Silvia Myers, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
How to drive traffic to your website from Pinterest is still fairly easy, considering that online traffic has become more competitive and more expensive across all social media platforms. And there are only seven simple steps that will help you get Pinterest traffic to your website literally within the next few days. So sit tight and let’s go through this step by step.
1. To drive traffic to your website, you need to open a business account.
To drive traffic to your website from Pinterest, you will need to open a Pinterest for business account. Because the business account has a few additional features that are super important to generate more Pinterest traffic. The main benefits to drive traffic to your website from this type of account are:
First, you're going to be able to access analytics, so you can see what's going on. You’ll be able to see what are people clicking on, sharing and saving. That’s quite important information for you so that you can get more Pinterest traffic in the future.
Second, the Pinterest business account will help you create paid ads should you wish to get Pinterest traffic from paid ads in the future.
Third, the Pinterest for a business account will allow you to access rich pins so that you can make your content more interesting for your customers and drive more traffic from Pinterest.
2. You need to include the following website info
When you open a Pinterest for a business account, you’ll need to create your profile which is quite important to get Pinterest traffic. The information you’ll need to fill out is quite simple, though and it will be things such as your website, business location and what your website actually sells.
How you fill out this part is not as crucial to driving Pinterest traffic to your website because it’s simply there to help Pinterest understand your business.
Once you’ve filled in this basic information, you can start working on your very own Pinterest traffic! What you might notice is that the Pinterest business platform will offer you to start driving traffic to your website from Pinterest through paid ads, but don’t panic. There are plenty of opportunities on Pinterest to get that traffic for free. Just read on.
3. Pinterest traffic ninja trick you don’t want to miss
There are many ways to get Pinterest traffic to your website, but as always, we want to do it the faster and the easier way. So the first thing you want to do to fast-track your Pinterest traffic is to start using what we call Ninja Phrases. These are the actual keywords or phrases that your ideal customers are looking for in the search box.
Be careful, please, this is not the description of what you think about your brand or what you stand for, but these are the actual terms and phrases that people are searching for and that you can start ranking for on Google. And that’s the best part, and simply by just filling out your Pinterest business profile page, you can start getting Pinterest traffic for free.
Some of you might find it difficult to come up with your ‘Ninja Phrases’ as it can require a little focus. If that’s the case, then I suggest you learn the keyword secrets on how to generate more traffic where Kristen takes you step-by-step exactly through how to do this.
4. The biggest mistake blocking Pinterest traffic from your website
Many entrepreneurs want to get more Pinterest traffic but they make this small mistake that actually blocks it from happening. Each year, privacy is getting more attention and so many entrepreneurs mistake privacy with blocking traffic to their website from Pinterest.
It is very important to permit Pinterest to show your profile in search engines such as Google. Otherwise, you’ll be completely blocking Pinterest traffic to your website. Over the years, we’ve seen many entrepreneurs accidentally getting this step wrong which in turn suppressed their information, pins, products and boards from Google.
If you ever find it challenging to set up your Pinterest for business account properly, you can set up your Pinterest account with us in just a few minutes.
Ok, so the next thing you need to do to in order start driving Pinterest traffic to your website is to start creating the actual Pinterest pins and board.
5. To get more traffic, organize your pins and boards like your store
The more your Pinterest account resembles your website, the easier it is going to be for you to drive Pinterest traffic to it.
Typically, your pins represent something more individual, such as products, because they are more customized. Your boards are collections of pins and hence represent a broader topic. Ideally, you want to have this set up in a very similar way to how your actual store is organized.
The easiest way to show off your products and drive traffic to them is to give your pins appropriate names and descriptions. That way, it will be easy for them to be found by your ideal customers.
For example, if you sell green summer dresses, then you want to create a separate pin for each of the dresses and describe them in detail in terms of the look, the style and even the sizes you’ve got available.
If you want to learn more about how to set up your pins properly and get some additional visual examples from Pinterest, there’s a great step-by-step process on how to succeed on Pinterest without having to pay for Pinterest marketing services and it takes you through how to create and organise your pins in more detail.
6. Remember: Your Pinterest boards carry the most load when it comes to Pinterest Traffic
To drive more Pinterest traffic to your website, your Pinterest Boards must be optimized to do that for you. You could even argue that your boards are even more important than your pins. However, without the pins, the boards can not get the Pinterest traffic alone so they both play a vital role in getting you that Pinterest traffic.
Your boards on Pinterest are like your collection pages or category pages on your website. For example, if you sell casual summer dresses, then your Pinterest board could be named casual summer dresses and contain pins only belonging to that collection.
To take it further, you can create a Pinterest board collating pins or products that are of a similar color or texture. Because this is how typical users use Pinterest, it is also how your Pinterest boards will get you the most traffic to your website.
In a nutshell, you create a board that resembles a theme your products belong to and you put all of your similar pins inside of it to make it easy for Pinterest to send you traffic. If you want to explore this topic in more detail, you can dive deeper into this topic in this video, where I explain more information on how to get Pinterest traffic to your website.
7. The best news for Pinterest Traffic is what it’s not
The best news about Pinterest traffic is what it’s not – it’s not a social media platform and therefore, it’s not a popularity contest. Yes, you heard me. It’s not a social media platform because it’s planning or a search platform.
Therefore, to get consistent Pinterest traffic, you don’t need to be popular and you don’t need to have any followers either. That’s right, no followers are needed and your content performs over time. It’s not based on the viral algorithm so common for website traffic from platforms such as Facebook.
It’s not uncommon for websites driving traffic from Pinterest to have zero followers and be getting thousands of visitors to their website from the platform.
So get excited because you don’t need any followers to generate Pinterest traffic and if you follow the above steps, it’s likely that your website traffic from Pinterest will be getting better day by day. See how others have done it in this Pinterest Traffic Case Study.
Conclusion
Driving traffic to your website from Pinterest is quite easy and you don’t need many resources to get it started. Once you’ve mastered Pinterest traffic and want to explore alternate sources you might have never heard of, you can read more on how to drive organic traffic to your eCommerce store even if you’re new to free traffic.
Silvia Myers, Executive Contributor Brainz Magazine Silvia Myers is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.
Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products.
The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.
Comentários