Written by Simer Dhillon, Executive Leadership Strategist Simer Dhillon is the Founder and Chief Architect of SHARP™ Leadership Academy, a global platform redefining ethical performance systems for executives. She transforms leadership through measurable integrity, resilience, and presence. In the leadership landscape of 2026, organizations are no longer judged by what they announce, but by what they consistently uphold. Across sectors, a pattern of optical leadership has emerged, bold ESG commitments, polished sustainability reports, and carefully crafted narratives that project progress without embedding it into institutional systems. As a coordinator within the Global Sustainable Futures Network and Chair for UN SDG 16, I see this tension daily. Optics can spark attention. Only integrity sustains trust. Ethical power: Authority that cannot be faked Many institutions fall into what I call performance-based leadership. Diversity is highlighted in external messaging, while internal processes fail to provide accessibility or equity. Climate commitments are announced, while supply chains quietly erode trust through opaque decision-making and uneven standards. These are not failures of intent. They are failures of alignment. When values live only in branding, trust gaps form between leadership and employees, institutions and communities, commitments and outcomes. Over time, these gaps weaken legitimacy far more than any single scandal. The executive voice: Why silence is no longer neutral In this environment, executive silence is no longer interpreted as neutrality. It is perceived as avoidance. The modern executive voice is not about volume or charisma. It is about clarity under pressure. Leaders are now expected to speak when trust is strained, when ethics are ambiguous, and when systems quietly disadvantage those without a voice. An ethical executive voice does not perform certainty. It communicates responsibility. It acknowledges complexity without hiding behind it and acts in alignment with stated values. The SHARP™ standard for institutional trust To close trust gaps, integrity must become operational. Through the SHARP™ framework, leaders can translate ethics into action: Strategic accountability, treating integrity as a measurable leadership metric. Holistic transparency, opening decision-making processes to scrutiny. Resilient ethics, staying anchored to human values amid rapid technological change. As we move toward the 2030 milestones, institutions will not be remembered for how well they communicated their intentions, but for how faithfully their internal values matched their external commitments. We do not need perfect leaders. We need aligned leaders. When integrity replaces optics, power becomes ethical, and the executive voice becomes credible. Trust stops being a slogan and starts becoming infrastructure. Follow me on Instagram , LinkedIn , and visit my website for more info! Read more from Simer Dhillon Simer Dhillon, Executive Leadership Strategist Simer Dhillon is a leadership strategist and the Founder of SHARP™ Leadership Academy, a global platform integrating ethics, emotional intelligence, and performance systems for the modern workplace. Drawing on two decades in corporate finance and executive leadership, she developed the SHARP™ Framework (Standards, Honesty, Alignment, Resilience, Presence) to help leaders turn integrity into infrastructure. Her work blends business intelligence with emotional depth, empowering organizations to build cultures of measurable trust and sustainable success. Simer’s mission is to lead a new generation of ethically intelligent leaders who transform systems from within. Further Reading: This article builds on earlier thought leadership I published on LinkedIn exploring institutional trust and accountability. That piece can be viewed here  for background context. The Brainz Magazine article expands this work by integrating integrity versus optics, ethical power, and executive voice through a 2026 leadership lens.

Written by Laura McCann, Founder & CEO of Auratherapy Laura McCann is the Founder & CEO of Auratherapy, a luxury wellness brand helping people reclaim their breath and remember they are vibrational beings. A 30-year CPG + tech founder, she’s building a modern movement at the intersection of scent, energy, and self-mastery, turning daily rituals into transformation. In industries dominated by legacy players, founders are often told the same thing, to disrupt, you must confront. Be louder. Be sharper. Call out what’s broken. I chose a different path, and it’s why my brand is now positioned for the cultural shift reshaping beauty and wellness. Build an alternative When I entered the fragrance industry, it would have been easy to position my brand as “anti perfume.” The flaws were visible, alcohol-based, synthetic formulas designed for projection, not wellbeing. But negativity rarely builds lasting brands. It attracts attention, not loyalty. Instead, I focused on education, experience, and trust. I let the product speak through what it offers, not what it opposes. If your mission is to elevate consciousness or support wellbeing, leading with criticism undermines that very intention. For a long time, every headline about fragrance felt discouraging. Stories about perfume brands selling for massive valuations, the constant narrative of fragrance “booming,” all of it made me wonder if I was rowing upstream and would never break through the noise. When money and momentum build behind a category, success has a way of muting uncomfortable truths. I’ve seen it before, in industries like tobacco or food, where profits become the shield. When the economics are working, systems are designed to protect themselves, deflect criticism, and normalize practices that no longer serve people. There were moments I questioned whether truth could really compete with scale. But I kept coming back to the same belief, when culture shifts, it doesn’t ask for permission. It rewrites the rules. And when that happens, the noise falls away. Understand timing as a founder Being right too early, or too aggressive, can stall momentum instead of creating it. I saw the gap years ago, consumers were becoming more aware of wellness, yet the fragrance industry largely ignored how scent affects the nervous system and emotional health. But I didn’t push. I built. Two shifts are now converging. Consumers are openly questioning synthetic ingredients and sensory overload. And they’re no longer separating skincare, scent, and self-care into silos. They expect products to support how they feel, not just how they look. Founders who built for this moment, rather than pivoting into it, now hold the advantage. In the last three months, my social media feeds have been filled with videos calling out fragrance companies. It actually started with candles being “canceled,” which surprised me. Candles had been one of the fastest-growing categories in home and wellness. But when the conversation moved from candles to fragrance, I knew this wasn’t a blip. This was the wave I’d been waiting for. For years, we’d been quietly building Auratherapy while the industry focused on projection, synthetics, and performance. Seeing consumers, especially younger ones, publicly question ingredients, sensory overload, and how scent makes them feel in their bodies was the clearest signal yet that the market had shifted. What once felt like a niche concern had become a cultural conversation. That was the moment I knew the timing was real, not because we changed our approach, but because the audience finally caught up. Let credibility work Much like ThirdLove’s single, well-timed challenge to Victoria’s Secret reframed an entire category, restraint allows credibility and culture to do the heavy lifting. Instead of fighting incumbents, I focused on clarity, consistency, and alignment, then waited for the market to be ready. That patience paid off. Lead without noise Disruption doesn’t have to be loud to be effective. You don’t need to be contrarian to be disruptive. You don’t need to attack an industry to outgrow it. And timing, paired with integrity, can be more powerful than provocation. In an era where founders are encouraged to provoke for attention, quiet conviction, held long enough, can become the strongest position of all. Follow me on Facebook , Instagram , and LinkedIn  for more info! Read more from Laura McCann Laura McCann, Founder & CEO of Auratherapy Laura McCann, a former child star, France-raised creative, NY fashion alum, and tech entrepreneur, now leads Auratherapy as Founder & CEO. With 30 years as a founder across CPG and tech, she’s bringing luxury and innovation to functional fragrance through breathable, essential oil-based Aroma Perfumes and water-based aura sprays. Auratherapy pairs this with data-driven aura and chakra diagnostics that translate energy into personalized rituals. Her mission is to help people reclaim their breath, remember they are vibrational beings, and transform through the practice of adoring yourself.

Ben Cardall is a human behaviour and memory expert, bestselling author, and professional investigator who specialises in observation, reasoning, and high-pressure decision-making. He has worked with elite security teams and personnel from around the world, helping professionals sharpen situational awareness, behavioural intelligence, and investigative thinking. Ben Cardall, C.E.O - Investigator Who is Ben Cardall? That depends on whether I am answering as myself or more philosophically breaking the fourth wall. I, Ben Cardall is a human behaviour specialist, investigator, and educator. I work at the intersection of observation, critical thinking, and memory development. My work focuses on teaching people how to see what is usually missed, think clearly under pressure, make better judgments when the stakes are high, and create a memory capable of dealing with everything the world has to throw at you, in any role. I have a background spanning investigations, security environments, and behavioural analysis. My work is less about theory and more about application. I help professionals develop the cognitive and observational skills needed to operate effectively in complex, uncertain, and fast-moving situations, whether that is in business, leadership, personal safety, or everyday life. What inspired you to start Omniscient Insights and focus on human behaviour and observation? The original spark came from noticing a quiet but significant shift happening around us. The world is increasingly pushing people to outsource thinking to technology, like apps to remember for us, systems to decide for us, and tools to interpret information on our behalf. While those tools can be useful, something important is being lost in the process. Human beings have spent centuries developing cognitive skills that allow us to observe, reason, adapt, and make sense of uncertainty. Those skills are now at risk of erosion, not because they are no longer valuable, but because they are no longer being exercised. Omniscient Insights was created in response to that. I wanted to build something that put the emphasis back on the human brain as the primary tool, especially in environments where technology fails, breaks, misclassifies information, or simply cannot be relied upon. In those moments, the true edge is not access to more data, but the ability to process information that others miss or misinterpret. The work is ultimately about reclaiming cognitive capability. In a world increasingly designed around technological dependence, being able to think clearly, observe accurately, and reason independently has become a competitive advantage in almost every environment. I show people that it is not anywhere near as close to difficult as they may think, it is more this illusion of convenience with the world around us, making us believe that it is. How do your methods help professionals improve their decision-making in high-pressure situations? High-pressure environments expose a key weakness in modern thinking: reliance on systems that assume stability. When pressure rises, attention narrows, bias increases, and people default to shortcuts, whether those shortcuts come from habit, authority, or technology. My methods are designed to restore cognitive control in those moments. Professionals learn how to slow perception without slowing action, how to separate observation from interpretation, and how to remain effective when information is incomplete or unreliable. The result is decision-making that does not collapse when tools fail or certainty disappears. Instead of reacting to stress, individuals learn to work with it and maximise in the face of it. Can you explain why reading non-verbal cues and body language is a game-changer in business and everyday life? The issue is not that non-verbal information is unimportant, but that it is often taught in a way that prioritises convenience over accuracy. Much of traditional body language training relies on binary interpretations: I have seen x, therefore y must be true. Humans do not work that way. Behaviour is not a language with fixed definitions. My position is that everything is potentially relevant until it is not. The task is not to exclude information early, but to refine the filters through which information is evaluated. When data is dismissed too quickly, the risk of bias and inaccuracy increases dramatically because conclusions are being formed before sufficient context has been gathered. When non-verbal cues are treated as part of a broader system, alongside environment, timing, social dynamics, and cultural influence on behaviour, they become powerful. We follow the People, Objects, Locations, Actions, and the ever needed Reasoning to put it all together. In business and everyday life, this approach reduces misinterpretation, improves communication, and leads to decisions that are grounded in evidence rather than assumption. The real advantage comes from staying open long enough to see clearly, then narrowing focus deliberately rather than prematurely. What are the most common blind spots leaders and teams have that your training addresses? The most common blind spot is misplaced certainty. Leaders and teams often believe they are thinking critically when, in reality, they are thinking comfortably. Familiar routines, trusted frameworks, and repeated decision patterns can feel analytical, but they often operate on autopilot rather than active reasoning. This is where critical thinking quietly breaks down. The ability to question assumptions, test interpretations, and reassess conclusions is frequently replaced by the efficiency of habit. One of the most dangerous blind spots is believing that structure or experience automatically equals critical thought, when it may simply be the reinforcement of existing bias. Developing true critical thinking requires the ability to distinguish between deliberate reasoning and routine-driven judgment. My training helps individuals recognise when their thinking is being guided by evidence and when it is being guided by familiarity. That distinction is essential in a world where critical thinking is increasingly recognised as a core skill for long-term success, yet often misunderstood in practice. By learning to identify where comfort is doing the thinking, leaders and teams become far more capable of adapting, challenging their own conclusions, and making decisions that remain accurate under changing conditions. How does your 1:1 coaching accelerate someone’s ability to think and observe like an elite investigator? One-to-one coaching allows for the integration of multiple cognitive skills in a way that simply is not possible in group settings or self-study alone. Rather than isolating memory, reasoning, observation, or behavioural insight as separate disciplines, they are developed together and applied in real time. We work on developing memory to a level where recall becomes a genuine advantage rather than a limitation. This is paired with critical thinking and reasoning skills designed to reduce blind spots, challenge assumptions, and ensure that as little relevant information as possible is missed. On the rare occasions something is overlooked, clients develop the awareness and discipline to gather more data rather than default to anything resembling guesswork. That last word is considered a kind of curse word in our sessions, haha. Alongside this, there is a strong focus on understanding human behaviour across the full spectrum, from everyday interactions to high-risk or high-stakes situations. Clients learn how to identify observable information in people, environments, objects, and patterns of activity, regardless of the landscape they are operating in. The coaching is highly immersive and practical. It involves applied exercises, scenario-based challenges, and real-world tasks that evolve as the individual progresses. This level of sustained, adaptive challenge is something only a hands-on one-to-one process can support, and it is where the most significant and lasting skill development occurs. What results can someone expect after completing your home study courses? The results depend in part on the specific home study programme someone chooses, because each is designed to develop different elements of cognition and perception. Some focus more heavily on memory and recall, others on reasoning, behavioural analysis, or applied observation. What remains consistent across all of them is the development of precision: noticing more, misinterpreting less, and thinking with greater discipline. Most people experience a fundamental shift in how they engage with information. They become more deliberate in how they process what they see, hear, and remember. Decisions feel less reactive and more intentional, particularly in situations where information is incomplete or ambiguous. Importantly, this development does not happen in isolation. The courses are designed to be cultivated within a wider learning environment, where ideas, exercises, and insights are tested, challenged, and refined alongside others developing the same skills. That shared context reinforces learning and helps prevent the false confidence that can come from studying alone. For many, the outcome is not just improved performance in a specific area, but a stronger trust in their own ability to think clearly, adapt, and remain effective without over-reliance on external tools or automated systems, skills that continue to compound over time through continued practice and community engagement within AXIOM . How does understanding hidden information help individuals protect themselves and their families? Risk is rarely invisible. It is usually unrecognised. When people learn how to observe patterns, inconsistencies, and changes in behaviour or environment, they become less reliant on luck or hindsight. This applies to personal safety, relationships, financial decisions, and everyday boundaries. Understanding hidden information allows people to act earlier, more calmly, and with greater intention, often before situations escalate. It is akin to an early warning system for possibility in the change that you have noticed. This doesn't mean that it will always be bad but aspects have to be explored before true determinations can be made with regard to whatever they are. This is just as applicable to one’s family and friends as it is within the working world. Risk, has an irrefutable downside when left uninvestigated. What makes your approach to behavioural insight and critical thinking different from traditional training programs? Many traditional programs focus on rules, checklists, or fixed interpretations. My approach focuses on adaptability and evidence-based reasoning. Rather than teaching people what to see, I teach them how meaning is constructed, and where it can go wrong. This creates thinkers who are resilient across environments, cultures, and contexts, rather than dependent on specific frameworks or tools. This is especially relevant in matters that are considered to be high-pressure to the individual, as nobody defaults to ‘OK, so step 1 is...’ when stress is mounting. They invariably refer to reflex. Train the reflex to work appropriately for you and the rest will come naturally. This is not without its challenges, as most people only look for ‘Hacks’ which when it comes to insight of human behaviour and awareness is simply disregarded information and therefore more at risk of inaccuracy. Who benefits most from your community of analysts and expert learners? The community attracts people who value thinking as a skill rather than a by-product. That includes leaders, investigators, security professionals, educators, and individuals from a wide range of backgrounds who want to engage with the world more deliberately. This mode of practice does not discriminate because it makes all things possible. Thinking, feeling, and remembering are our most basic human functions, and they cut across every walk of life. Regardless of role or industry, the ability to observe clearly, reason effectively, and understand behaviour remains universally relevant. What unites the community is not profession or status, but a shared commitment to developing these core human capabilities rather than outsourcing them. It is a space for people who want to refine how they think and perceive, not just what they know. For every aspect a teacher may voice, an investigator may be able to help but also, a builder can have unique perspectives too, and beyond. Can you share a real-world example of how someone used your techniques to change the outcome of a situation? While I cannot name clients for legal reasons (alas, this is the nature of the working world of Security concerns) I can say that people regularly use these techniques to recognise escalation early, avoid unnecessary conflict, and prevent costly decisions. For every doorman with a story of spotting situations to resolve before de-escalation was even needed, we have a teacher using memory methods to help their class pass with ease, finance businesses sailing through mergers and acquisitions and the ‘right’ people ending up in rooms they belong in. In many cases, the difference was subtle: a pause instead of a reaction, a question instead of an assumption, or a decision delayed just long enough to see more clearly. Those moments often determine outcomes long before anyone realises it. I have testimonials from many people all over my site. What is the one skill you believe every leader or professional must master today, and why? The ability to think clearly under uncertainty remains essential, but it is inseparable from the ability to remember accurately. Memory underpins judgment, reasoning, and decision-making far more than most people realise. Developing memory has effects that reach well beyond productivity. It strengthens relationships, supports business development, and becomes especially valuable in high-pressure moments where there is no time to search, scroll, or cross-reference. Having access to the right information at the right moment allows conversations to flow, decisions to land with confidence, and potential difficulties to be smoothed over before they escalate. In an environment where people increasingly rely on external systems to hold information for them, those who can retain, retrieve, and connect information internally gain a distinct advantage. Memory is not just about recall. It is about continuity of thought, situational awareness, and the ability to respond intelligently when conditions change. Follow me on Facebook , Instagram , LinkedIn , and visit my website for more info! Read more from Ben Cardall

Anna Hirsch-Nowak is a certified nutritionist, a qualified psychodietitian, a holistic wellness coach, and an Ayurveda consultant. She is currently undergoing certification as a health coach at Functional Medicine Coaching Academy. Her work is her passion, and she inspires her clients every day to adopt healthy habits that not only have a real impact on their mental and physical well-being, but above all, on their overall quality of life and happiness. She loves nature, books, sport, and travelling. Always by her side is her wonderful companion and best friend, labradoodle Ginger. Anna Hirsch-Nowak, Health & Wellness Coach, Certified Nutritionist Who is Anna Hirsch-Nowak? Introduce yourself, your hobbies, your favorites, you at home and in business. Tell us something interesting about yourself. Professionally, I am a certified nutritionist, and I completed postgraduate studies in psychodietetics at SWPS University in Poznań. I graduated from the School of Conscious and Healthy Lifestyle at the IMC Health Center in Wrocław, earning the professional title of Holistic Wellness Coach. I also passed the professional exam for Level I Ayurvedic Consultant, following the program developed by Dr. Partap Chauhan. I completed an international course and passed the exam, earning the title of Women’s Coaching Specialist at the American GGS Academy. I also obtained an international certificate as a Women’s Health Coaching Specialist in Menopause. I am currently in the process of Functional Medicine Health Coach certification at the FMCA Academy. Also, I am going to become a member of the UKIHCA Health Coaching Association. In private life, I am the mother of three children, two of them are adults now. For over 27 years, I’ve been the wife of one man, with whom I form a happy couple. We live close to the forest, on the outskirts of one of the largest cities in Poland. We really value our green heaven, the peace, and the closeness to nature. We have a dog and a cat, but in the past we also had some horses. My favourite moment of the day is the morning (especially in the summer), when I can take my dog for a walk in the forest, drink my morning coffee on the terrace, and feel the soft grass under my bare feet. I always start my day with a glass of warm water with bee pollen and some breath exercises. I celebrate my daily morning routines and take deep pleasure in being close to nature. Our family loves travelling and tries to visit different places, the whole family with our dog, whenever we have the time and can afford it. We all like sport and we try to do this together. Our favourites are: playing tennis, skiing, yoga, and yachting. I also regularly practice Pilates and go to the gym. As a family, we also appreciate the time spent together at home, playing board games, watching valuable films, or preparing meals. I love cooking (this is my kind of meditation) and reading books (what is most relaxing for me). I also practice meditation, grounding, going to the sauna, and some Ayurveda routines. Personally, I have also entered the perimenopausal stage, and my body began to send me various new signals, which led me to explore the topic of menopause and sparked a desire to support other women going through this stage of life. I have just written a book called “Menopause - Its Inner Power”. It is a kind of guide on how to navigate menopause so that it becomes a beautiful and empowering time. My idea is to support women during this period of life and to show them menopause from the positive side. Menopause can be a really wonderful metamorphosis that opens up new and inspiring experiences. I would love to become a promoter of Functional Medicine in my country, Poland. At the moment, hardly anyone here knows what Functional Medicine truly is, what it focuses on, or how profoundly it can support the process of achieving health and psychophysical well-being. Currently, I work with clients in one-on-one sessions in my private practice and conduct training workshops, but my greatest dream is to co-create a Functional Medicine clinic or cooperate with other international clinics, ones that approach each person holistically, supporting those who are seeking health and balance. I would very much like to collaborate with doctors and therapists from various fields, such as physiotherapists, osteopaths, naturopaths, and acupuncturists, united by a single purpose: the well-being and happiness of every patient. For me, helping people to improve the standard of their living is the most important. I have a big dream to be a Functional Medicine promoter in my country and to help people stay healthy and have an opportunity to build their wellness like they want to, not like the system orders. What inspired you to become a holistic health coach and start your practice? First of all, there were my personal experiences with the healthcare system and the search for alternative methods of treatment – more concentrated on roots, not symptoms. Then it is my love for nature and its healing power, my attachment to daily lifestyle habits like exercise, sleep routine, and a healthy diet. And of course, it is my strong sense of purpose in helping others. Nutrition is only one of the directions of change, but there are many other important things to manage when we think about health and wellness. And that’s why I became and work now at my place in Poland as the Holistic Wellness Coach. For a long time, I have been interested in Functional Medicine and its holistic approach for patients, so I wanted to become a practitioner. The FMCA Academy gives the opportunity to get to know better the secrets of Functional Medicine and to get the very serious and prestigious certification of Functional Medicine Health Coach. And of course this title gives me opportunities to work not only in Poland, I am open and I am looking forward to cooperate with people all over the world. In my opinion, a person is not a medical case, and any dysfunction of the body should be considered not in terms of symptoms but by deeply searching for their true, root causes. This is exactly where health coaches can be very helpful, as they are not allowed to treat, but they exist to support the process of identifying causes and implementing lifestyle changes. Health coaches should be a very important part of the entire healthcare system. This is precisely where Functional Medicine comes into play, which is a holistic approach. It is focusing on the individual, not just the illness that person has or those symptoms. Health coaching is a structured and collaborative dialogue between the client and the coach, built on trust, active listening, and mutual engagement. This dialogue constitutes the foundation of the entire coaching process, as it enables the exploration of the client’s needs, values, and goals. Through effective communication, the coach supports the client in gaining insight, building self-awareness, and developing sustainable strategies for change. Without this ongoing, meaningful dialogue, the process of behavior change cannot be effectively initiated, guided, or maintained, making it a critical determinant of successful health outcomes. This is very important, and this is what inspires me the most. What is the biggest health or wellness challenge your clients typically face before working with you? I most often work with clients who struggle with diet-related health problems or eating disorders. Such clients expect clear dietary guidelines as well as help and support on their path to recovery. Sometimes this involves changing eating habits and taking care of sleep and physical activity, but at other times it is a much longer and more complex process that also requires the support of other specialists or medical professionals. More and more often, I also work with clients who want to change their current lifestyle, improve their diet, regulate their circadian rhythm, reduce stress, and introduce healthy habits into their daily routine out of a need for self-care (they do not necessarily have a specific illness or disorder). In such cases, I take a more coaching-oriented approach, focusing on supporting the client throughout the entire process of implementing change. Many of my clients need both the long-term coaching approach and some advice to improve their health in a short period. But generally, the process of improving health is not a short-term experience. It is about building health habits over a long period of time. And they need me to guide them and support them through the whole stages of change. The biggest challenge is helping the client understand that recovery and well-being are a process. It’s not about someone taking a magic pill and suddenly everything starts working perfectly. It is a process in which the client needs to be actively involved, and I am a very important link in that process, as I provide support and a sense of meaning. I believe this is the true magic of coaching: being with the client and following their lead, accompanying them on the journey toward their goal. And very often, it turns out that the journey itself is even more important than the goal. How do your coaching services help clients overcome that challenge? My coaching services are grounded in collaboration rather than authority. The client, their individual needs, visions, and goals, remains at the centre of the process, along with their psycho-energetic capacities and available resources. I recognize that readiness for change varies from person to person, and that not every client is prepared or able to implement major transformations at once. Often, even small and subtle steps can present significant challenges. For this reason, it is essential to me that clients experience no pressure, feel safe, and trust that the pace of change is entirely self-directed. Every step they take is meaningful and represents a milestone in their daily lives. I therefore respect the unique rhythm of each client’s journey and remain present to offer support whenever it is needed. What makes your holistic approach different from traditional nutrition or wellness programs? I am a practitioner working with great passion and health-promoting habits. I encourage my followers to adopt the ones I practice every day. I try to inspire others with my love for healthy eating, physical activity, and connection with nature, which personally fuels my zest for life. I do not work with traditional nutrition programs and diet prescription. I encourage to work on building new healthy habits which should stay for a whole life, not only a short period of time. I deeply believe that only through proper prevention and a conscious engagement in shaping one’s health condition can we prevent many modern diseases. I am sure that only a holistic approach to a person can improve their quality of life and restore harmony and balance. Focusing on building healthy habits should be the medicine of the future, and I believe that one day it will be. Expanding awareness and providing proper education should, however, be a priority in the healthcare system. Health is definitely more than just the absence of disease. It is a process for which we ourselves are responsible. It is very important that the client is an active participant in their health journey. Can you share a standout success story of a client who transformed with your help? I had many stories of beautiful transformations in my client’s life. And some of them are really touching, huge life transformation what is the greatest value for me and my work. The most touching is when, after months of trying to conceive, a woman comes to me. We work on reducing stress and changing her diet, and after a short time, she becomes pregnant. Also, women with insulin resistance or thyroid inflammation often undergo a complete health transformation after introducing a few lifestyle and diet-related changes. Women in the premenopausal period, whose bodies and mental well-being suddenly change and who come feeling lost and frightened, receive a great deal of support and knowledge from me, which helps them significantly in getting through this difficult stage of life. Many people have told me after our collaboration ended that I transformed their health and life, and that they are very grateful to me. These are very touching and unforgettable moments for me. I also have a few clients with whom I became very close while working together over a long time period, and even though they no longer have sessions at my practice, we still maintain a warm and friendly relationship. I respect all my clients, and even if someone decides to discontinue our cooperation, they are always welcome in my practice. I deeply value the effort and commitment my clients bring to the process, and I fully understand that there may be times when they lack the necessary resources or are not yet ready to make changes in their lives. They know they can always be back. What are the first three steps someone should take if they want to begin working with you? At the beginning, the client is required to undergo blood tests, complete questionnaires, and fill out some assessments regarding their health and current life situation. During the first session, I conduct an extensive interview, during which I try to learn as much as possible about my client and their life, capabilities, and limitations, about their health, lifestyle, relationships, work, daily rhythm, stress levels, eating habits, and physical activity. Then, we define the area of collaboration, and depending on the character of the collaboration process, there may be additional assessments to complete. If a client comes to me as a nutrition specialist, our collaboration is based on changing eating habits and building new habits, not only those related to diet, of course. We work on physical activity, improving sleep, reducing stress, introducing biohacking tools, and enhancing all areas of life that affect health, quality of life, and overall well-being. Here, there is often also a need to introduce appropriate supplementation, pharmacology, and sometimes the involvement of other specialists (a psychologist, psychotherapist, or doctor) is required. If, on the other hand, a client comes primarily for coaching support to guide them through changes, our collaboration looks a bit different. In such cases, my role is primarily to act as a guide and educator in areas where the client feels lost, but the process and pace of change depend entirely on the client. I am simply and importantly their support. We provide a beautiful dialogue of change. It is always different and always very personal. So at the beginning, we get to know each other, build rapport, and determine the focus of our collaboration, and then we tailor the entire process of implementing changes accordingly. How do you tailor your coaching to meet each individual client’s needs and lifestyle? In my private practice, I primarily focus on health prevention and enhancing the client’s psychophysical well-being. I concentrate on their strengths rather than their shortcomings. I support my clients throughout the entire process of returning to balance, using tools from positive psychology. I am highly attentive to my clients, as they and their needs are the most important. I ensure the relationship with the client is built on discretion, trust, respect, and full acceptance. During our collaboration, I act as a partner, guiding them through the process of change. In my training work, I focus on promoting health-positive behaviours and teaching ways to care for one’s psychophysical well-being, commonly referred to as wellness. I tailor my coaching to the individual needs and capacities of each client, because everyone is different, with varying energy resources and lifestyles (different time, financial, personal, and relational possibilities). That is why it is very important to conduct a thorough initial interview to identify all of the client’s strengths as well as their limitations, which then allows the coaching process to be adapted to their individual needs and expectations. Why do mindset, lifestyle habits, and emotional well-being matter just as much as nutrition in your work? In my country, conventional medicine is the only accepted form of treatment, and there is little openness toward functional medicine. Conventional medicine is based on scientific research and a methodological approach to diagnosis and treatment (here, we treat symptoms rather than causes). Functional medicine is based more on Eastern medical systems that date back thousands of years and approaches to medicine from a systems biology perspective. The base of FM focuses on the body systems and physiology, identifies the root causes of disease, and involves examining how diet, exercise, sleep routine, and lifestyle habits contribute to the health problems and are linked to the solutions. In my opinion, a person is a whole and cannot be viewed as just a fragment. Every cell, organ, and system is interconnected, and only a holistic perspective is correct. Preventing diseases and treating dysfunctions in a person is a very complex and complicated process that involves not only physical factors but also the psyche and emotional state. Therefore, in any therapy aimed at improving health and well-being, it is necessary to view the patient as a whole, not just a selective fragment. The person should be understood as a human being, not merely a medical case. The focus should be on the root causes, not just the symptoms. Finally, attention should be given not only to diet but also to all other factors that may affect their health and overall condition. By adopting a holistic approach, Functional Medicine identifies multiple interconnected factors affecting a patient’s health and tailors a treatment plan to focus on problematic areas. This often includes lifestyle interventions such as therapeutic nutrition plans, movement practices, and stress management techniques, all aimed at fostering optimal well-being. What is one common myth or misconception about holistic health that you’d like to clear up? Holistic does not mean natural. Holistic means comprehensive and is based on collaboration and an interdisciplinary approach. It is not true that holistic treatment or approach relies mainly on natural methods, or on the other hand, that conventional medicine is something bad and not useful. A holistic approach integrates all fields of science and draws from each what can benefit the patient at a given moment. Functional Medicine Health Coaching is based on scientific evidence and a holistic approach to the patient. Instead of using a method focused on temporary symptom relief, a Functional Medicine Certified Health Coach (FMCHC) goes deeper, identifying the root causes of dysfunction and empowering clients to make meaningful, sustainable lifestyle changes from the inside out. Functional Medicine Health Coaching is a modern form of healthcare that complements, rather than replaces, clinical care. It is also not true that a holistic health coach is not needed in modern medicine. It is quite the opposite. Coaches are very much needed because there is an increasing number of people suffering from chronic diseases, which traditional doctors often struggle to manage. Support from health coaches can be a true game-changer in the entire therapeutic process and in health prevention. Implementing healthy lifestyle changes can be overwhelming, but no one has to do it alone. A health coach is a guide and mentor who uses the latest evidence-based techniques to bridge the gap between what clients know they should do to be healthy and the inner motivation they need to actually make those changes and stick with them. A modern doctor does not have enough time during an appointment to explain to the patient all the habits they should adopt in order to improve their health. And that’s why health coaches are necessary for the patient to be able to implement these changes and stick to them. What new or upcoming service, program, or offering are you launching to help clients even more? I am currently in the process of becoming a certified Functional Medicine Health Coach, and I am preparing an offer based on the FMCA program. This will be something entirely new in Poland. However, since I am already a holistic health coach and work with clients in this way, for my clients, it will be more like an expansion of my qualifications, introducing a few changes in my coaching approach, and adding new coaching methods and tools to those I already use. For some of my clients, Functional Medicine might be something new, and I am not sure if they will be open to this kind of practice, but I am reconciled with this. I am changing my offer, changing my professional field a little bit, introduce some new and fresh tools, and probably the profile of my new clients will also change. I want to work with FMCA Academy rules and standards, so I aim to be recognized as a trusted Functional Medicine Coach. In my practice, I also strive to continuously implement changes and improvements so that the client feels as comfortable as possible. Sessions take place in a positive, safe atmosphere, without rush; the client feels well cared for, and I dedicate as much time as they need. So, I always try to improve everything what has an impact on client well-being and comfort. The process of health coaching is the process of being present and connected with the client, so in many ways, I have to be able to follow the changing needs of my clients. If someone contacts you today, what kind of outcome or transformation could they realistically expect within the next 90 days? 90 days is a fairly concrete period of time in which effective coaching or nutritional guidance can be successfully conducted. It is a timeframe in which real changes can be made to habits and lifestyle, which will be visible and felt in the client’s well-being and psychophysical condition. Generally, my collaboration with a client lasts about 90 days, after which our sessions are scheduled from time to time. Only in a few cases is longer-term cooperation necessary, most often in situations involving eating disorders, obesity, or difficulties with motivation. I warmly invite everyone who would like to make changes in their life and daily habits to get in touch. I will be happy to guide you through the process of change and support you at every stage. I welcome both those who are aware of what they want to change and those who are still searching and not yet fully certain. Together, we can identify areas for improvement and create a change plan that is comfortable and achievable. Follow me on Instagram and LinkedIn for more info! Read more from Anna Hirsch-Nowak

Written by Margo Monique Thompson, Relationship and Personal Growth Strategist Margo Thompson is a Social Work professional, Educator, and CEO of Complete Care & Wellness Clinic. In her upcoming book, The Psychology of a Broken Heart, she offers a clinical and faith-rooted approach to healing emotional pain–bringing hope, clarity, and lasting change for individuals and generations to come There’s a saying that a broken clock is right twice a day, and I believe the same holds true for people. During one of the more meaningful conversations with someone I was once close with, a thought was shared that shifted my entire understanding of desire, accountability, and heartbreak: In the beginning, what if Adam and Eve’s downfall wasn’t simply about eating fruit, but about the introduction of untethered desires into the human heart? At first, the idea felt radical. Then it felt revelatory. What if the forbidden fruit was not about hunger, but about desire, and an unguarded conceptualization of sexual gratification outside of covenant? Desire was never the problem Eve was not evil. Adam was not absent in body, but perhaps absent in his understanding of his responsibility to protect. Eve experienced something new: attention, curiosity, intrigue. The serpent slithered freely around her, infiltrated her, and spoke to her when Adam did not. And without wisdom, desire crossed into disobedience. The desire itself was not sinful. The mismanagement of her desire was. And when confronted, Adam and Eve were given the opportunity to repent, to tell the truth, and take accountability. But instead, they deflected. They placed blame. They avoided responsibility toward God and toward one another. That pattern, avoidance instead of accountability, did not end in the garden. It followed humanity into relationships, intimacy, and love. When sex becomes therapy: Genital counselling In my book, The Psychology of a Broken Heart, I introduce the term and concept of Genital Counselling. Genital Counselling is the use of sex, consciously or unconsciously, to soothe emotional pain that was never meant to be treated physically. It is the attempt to heal abandonment, rejection, neglect, betrayal, or lack of genuine attention through sexual connection. It looks like: Getting “under someone” to get over someone Using sex to regulate anxiety, loneliness, or fear of abandonment Mistaking sexual access for emotional intimacy Believing that being desired sexually means being valued From a clinical lens, this is a trauma response. From a faith lens, it is a misguided and harmful reliance. Sex becomes the language for emotions we were never taught how to express. The body becomes the playing field to perpetuate wounds that originated in the soul. Even within marriage, sex cannot repair emotional discordance when it is used as a substitute for communication, safety, and truth. It may provide temporary relief and excitement, but it never produces lasting healing. Soul ties: The ties that bind This is where soul ties enter the conversation. A soul tie is not simply a spiritual concept, it is also psychological and neurological. When intimacy occurs without emotional safety, honesty, or covenant, the bond that forms often feeds unresolved trauma rather than connection. In the book, I explain that soul ties can form through: Sexual intimacy without emotional maturity Trauma bonding, a connection that is rooted in familiar and/or shared trauma Relationships shaped by survival instead of authenticity Repeated exposure and a persistent pull toward unsafe or toxic attachment These ties can feel intense, consuming, even “fated.” But intensity is not intimacy, and familiarity does not always equal safety. What makes soul ties so difficult to break is that they often reinforce the very wounds we’re trying to heal. We stay attached not because the relationship is healthy, but because it mirrors something unresolved within us. This is why broken hearts often confuse longing with love and attachment with alignment. The garden revisited: Avoidance, not desire, was the downfall When revisiting the story of Adam and Eve through this lens, a deeper truth emerges. The issue was not curiosity, sexuality, or desire. It was avoidance of responsibility and a lack of foresight into the consequences, blinded by passion. Eve was drawn in by the serpent’s words. Eve enjoyed the attention without discernment. Adam desired to please Eve. Adam failed to protect. Both avoided the truth when confronted. This mirrors what we see in modern relationships: Desire without boundaries Intimacy without accountability Sex without emotional safety or true covenant Connection without truth As discussed in my previous article, broken hearts often confuse desire for connection, which then results in spiritual, physical, emotional, and psychological confusion. Healing requires truth, not shame Healing does not begin with abstinence alone. It begins with understanding. Jesus did not come to shame desire. He came to restore order. He came through a woman to redeem Eve’s wounds for women. Joseph’s obedience, as Jesus’ surrogate earthly father, models what covering truly looks like for men: presence, responsibility, and restraint. Healing requires telling the truth, not just about what we did, but why we did it. As I write in The Psychology of a Broken Heart, the pain we are unwilling to transform is the pain we transmit, through our relationships, our choices, and our bodies. Your heart is a weapon: Guard it and use it wisely Just as words can heal or harm, the heart also carries this power. How we love matters. Why we love matters. And who we give ourselves to, emotionally, physically, and spiritually, matters. Since the fall, lust has been confused for love, and our free will has been mistaken and perpetuated as wisdom. Thankfully, healing restores discernment. It teaches us to manage desire rather than be mastered by it. Call to action If you recognize patterns of Genital Counselling, trauma bonding, or soul ties in your own life, The Psychology of a Broken Heart offers a faith-based, trauma-informed pathway to understanding and healing at the root. Available now on Amazon . Healing doesn’t start with behavior. It starts with truth. It’s time to evolve. Follow me on LinkedIn , and visit my website  for more info! Read more from Margo Monique Thompson Margo Monique Thompson, Relationship and Personal Growth Strategist Margo Thompson is the CEO of Complete Care & Wellness Counselling Clinic (CCWC), a Social Work professional, post-secondary Educator, personal development Counsellor, and author of the upcoming book The Psychology of a Broken Heart. With over 18 years of experience in Child Welfare, Education, Mental Health, and Wellness, she is known for her compassionate, faith-rooted approach to trauma recovery, emotional well-being, and relationships. Her insight blends formal training in Social Work and Psychology with lived experience, overcoming early adversity, nearly two decades of marriage, and raising five children with love and intention. At CCWC, Margo leads a multidisciplinary team delivering integrated, person-centered care through Counselling, Wellness, and family services. She is especially passionate about helping others move through pain with clarity and purpose, while fostering safe, accessible spaces for healing. In her upcoming book, she gives voice to emotional wounds that often go unspoken, confronting stigma, tracing trauma to its roots, and guiding readers toward lasting transformation through the combined lens of Psychotherapy and faith-based healing.

Written by Shreyaa Sumi, Mediapreneur Shreyaa Sumi is an International Model, Beauty Queen, and Entrepreneur. She is the Founder, CEO, and Director of SSVJ Model Media LLC, based in Hollywood, USA, which champions international representation in Fashion and Media. In today’s business landscape, one shaped by rapid change, global interconnection, and the rising value of emotional intelligence, leadership is no longer defined solely by traditional corporate pathways. Increasingly, the world is turning to creative industries for models of agility, resilience, and visionary thinking. Few leaders embody this shift as powerfully as Shreyaa Sumi, an international model turned global entrepreneur and founder of SSVJ Model Media. Her evolution from runway to boardroom is more than a career pivot. It is an example of how creative intelligence can fuel modern leadership excellence. Where creativity meets leadership Shreyaa’s journey challenges the long-held assumption that fashion and business exist in separate spheres. Instead, she demonstrates that the skills honed in creative environments, adaptability, presence, emotional awareness, and the ability to perform under pressure, are precisely the qualities today’s leaders need. From the earliest stages of her modeling career, Shreyaa understood that success required far more than aesthetics. Discipline, consistency, and high-performance execution became her professional identity. These same qualities now define her leadership philosophy as she guides teams, builds partnerships, and scales her global ventures with clarity and purpose. Her runway-proven presence has become a powerful leadership asset, a blend of confidence, intention, and poise that elevates her impact in investor meetings, team environments, and creative direction. It is a signature of her leadership style, proving that presence is far from superficial. Turning feedback into fuel The fashion world is known for its direct, unfiltered feedback. Instead of internalizing criticism, Shreyaa learned to use it as a catalyst for refinement. This mindset now shapes her approach as a founder and mentor. She encourages emerging talent to view critiques not as a threat, but as a tool for growth, a shift that builds resilience, emotional maturity, and long-term success. A creative visionary behind the camera Shreyaa’s recent fashion film, produced through SSVJ Model Media and filmed in Paris, exemplifies her evolution into a multidisciplinary leader. As director, producer, and lead talent, she orchestrated a complex creative production with precision and artistic clarity. The fashion film is more than a visual achievement. It showcases her ability to lead diverse teams, manage large-scale creative projects, and translate vision into reality, all while starring as the film’s lead talent. The project reflects her signature blend of elegance and empowerment, a combination that has become her leadership hallmark. Championing a new narrative for women in leadership Through SSVJ Model Media, Shreyaa showcases a powerful message: creative industries are not merely artistic spaces, they are incubators for exceptional female leadership. With adaptive thinking, a strong sense of presence, and a culturally attuned global perspective, leaders are better equipped to meet the demands of a world that values clarity and authentic connection. Shreyaa’s work positions her as a bridge between creativity and commerce, empowering women to lead with authenticity, confidence, and purpose. Her philosophy is captured in her own words: “Elegance is not the opposite of power. It is a form of it.” Mentorship as legacy As February marks Mentorship Month, Shreyaa’s commitment to developing emerging talent stands out as a defining aspect of her leadership. She actively mentors aspiring models and pageant title holders, offering guidance that blends industry insight with personal empowerment. Her approach helps aspiring talent build confidence, refine their craft, and navigate the pageantry and fashion industry with clarity, empowering them to step into their potential. For Shreyaa, mentorship is not transactional. It is transformational. The Hollywood Global Summit: Elevating international talent Expanding her global influence, Shreyaa is hosting the Hollywood Global Summit, an exclusive platform spotlighting international talent. As an official license holder for multiple international pageant titles, including her own, she has launched a new pageantry title designed to elevate emerging talent and expand opportunities. She plays a pivotal role in selecting, mentoring, and preparing representatives who compete on some of the world’s most prestigious stages. The summit reflects her forward-thinking vision, a unified ecosystem where creativity, talent, and impact intersect. It also welcomes sponsors seeking to partner with SSVJ Model Media as it champions the future of the global narrative through women-led leadership. A leader shaping the future of creative influence Through SSVJ Model Media, the Hollywood Global Summit, and her expanding mentorship initiatives, Shreyaa Sumi is shaping a new generation of women who lead with intention, elegance, and impact. Her story illustrates a broader movement: leadership rooted in authenticity, artistry, and emotional intelligence is not only relevant, it is redefining industries. Shreyaa’s voice resonates far beyond the runway or the boardroom. It reaches every woman who dares to step into her greatness, reminding us that leadership is not defined by where you begin, but by the legacy you choose to build. Follow me on Facebook , Instagram , and visit my website for more info! Read more from Shreyaa Sumi Shreyaa Sumi, Mediapreneur Shreyaa Sumi is an International Model, Beauty Queen, and Entrepreneur. She is the Founder, CEO, and Director of SSVJ Model Media LLC, based in Hollywood, USA, which champions international representation in fashion and media. She has appeared on international runways, magazine covers, and billboards, while mentoring and empowering aspiring talents globally. Contact information: Link Hub: www.linkin.bio/ssvjmodelmedia Email: ssvjmodelmediausa@gmail.com Company: SSVJ Model Media LLC, Hollywood, USA

Written by Annika Sörensen, MD, Stress Strategist & Calm Creator At Ask Dr Annika, we empower executives and high-performing professionals to transform stress into strength. Led by Dr. Annika Sörensen, a seasoned physician and stress & business mentor, our approach fuses medical science, mindset mastery, and real-world strategy. Here, you’ll find tailored mentoring, leadership tools, and stress management practices to thrive without burnout. In high-performing leadership environments, stress is often treated as an unavoidable companion to responsibility. Tight schedules, constant decision-making, and sustained cognitive demands become normalized over time. Yet emerging science continues to reveal that stress does not remain confined to the mind. It has measurable effects throughout the body, particularly within the gut. The connection between stress and gut health is not a wellness trend. It is rooted in the gut-brain axis, a complex communication network linking the nervous system, immune system, and gut microbiota. For leaders aiming to sustain clarity, resilience, and long-term performance, understanding this relationship is increasingly essential. The gut-brain axis as a two-way communication system The gut and brain are in continuous dialogue through neural, hormonal, and immune pathways. This bidirectional communication system, known as the gut-brain axis, allows emotional and cognitive states to influence digestive function, while gut health simultaneously affects mood, stress regulation, and cognitive performance. The role of the gut microbiota Central to this system is the gut microbiota, trillions of microorganisms residing in the digestive tract that play a critical role in immune regulation, inflammation control, and neurotransmitter production. Research shows that disruptions in gut microbiota composition can influence stress reactivity and emotional regulation . How chronic stress alters gut function and microbial balance Acute stress responses are adaptive and protective. However, when stress becomes chronic, physiological systems shift into prolonged activation. Sustained cortisol release and sympathetic nervous system dominance can: Alter gut permeability Reduce microbial diversity Disrupt the balance between beneficial and harmful bacteria Studies demonstrate that chronic stress can lead to measurable changes in gut microbiota composition , increasing inflammation and impairing immune resilience. This disruption has been associated with digestive symptoms, heightened stress sensitivity, and broader immune dysregulation. For leaders operating under sustained pressure, these biological changes may quietly undermine physical health, energy regulation, and cognitive endurance. Why gut health matters for high-achieving leaders Leadership performance depends on biological foundations as much as cognitive skill. Emotional regulation, sustained attention, decision-making flexibility, and recovery capacity are all influenced by gut-brain signaling. When gut balance is compromised, leaders may experience: Persistent mental fatigue Reduced resilience to pressure Digestive discomfort Slower recovery after demanding periods These signals are often subtle and easily dismissed, yet they reflect underlying physiological strain that can accumulate over time. Nutrition as a foundation for stress resilience Diet plays a foundational role in maintaining gut health under stress. A nutrient-rich, balanced diet supports microbial diversity and strengthens the gut’s ability to adapt during periods of pressure. Diets rich in fiber, polyphenols, vitamins, and minerals have been shown to promote beneficial bacteria and reduce inflammation. Whole foods such as vegetables, legumes, fruits, and whole grains provide substrates that help gut microbiota maintain equilibrium during stress exposure. Probiotics and microbial support Probiotics, beneficial bacteria obtained through fermented foods or supplementation, have gained attention for their potential role in stress modulation. Research suggests that certain probiotic strains may influence cortisol levels, emotional regulation, and stress perception by supporting microbial balance and gut-brain signaling. While probiotics are not a standalone solution, they can be a supportive element within a broader, individualized stress management strategy. Lifestyle practices that support both gut and mind Stress resilience is most effectively built through an integrated approach. Practices that regulate the nervous system also support gut health by reducing inflammatory signaling and promoting microbial stability. Key practices include: Consistent sleep patterns that support hormonal regulation Regular physical activity to enhance gut motility and stress recovery Mindfulness or breathing practices that reduce sympathetic overactivation Research confirms that psychological stress management strategies can positively influence gut microbiota composition and gut-brain communication . Building leadership resilience from the inside out Sustainable leadership is not solely a mental skill. It is a biological one. Understanding the interaction between stress and gut health offers leaders a deeper framework for resilience, performance, and longevity. When leaders support their gut health through nutrition, recovery, and nervous system regulation, they strengthen the physiological foundation that allows clear thinking, emotional balance, and adaptive leadership to emerge under pressure. From science to leadership practice If you would like to explore evidence-based strategies to strengthen stress resilience and long-term performance, you can learn more about my leadership mentoring and resources here . Resilient leadership begins within. Follow me on Facebook , Instagram , or visit my LinkedIn for more info! Read more from Annika Sörensen Annika Sörensen, MD, Stress Strategist & Calm Creator Dr. Annika Sörensen is a Medical Doctor, Stress Management Mentor, Author, and International Speaker on topics revolving around the successes brought by less stress, including financial and business success. She specializes in health and stress strategies and has a solid background in Swedish Public Health Care for 30 years. With profound personal, clinical, and scientific knowledge about the subject of stress, she made it twice to TEDx. She is officially certified by The Big Talk Academy. Today, Dr. Annika is helping stressed-out Business Leaders slow down, reflect, feel less stress, and then ramp up and get more done and create bigger success without having to work harder. She does it through speaking and workshops.

Written by Wala Kasmi, CEO Wala Kasmi is a multi-awarded entrepreneur recognized for reimagining learning for the future of work. She is the CEO of ClassX, a global platform tapping into underutilized classrooms worldwide to build a new learning system aligned with the AI economy. After years of navigating startup ecosystems globally, I came to a simple conclusion, there are no rules in investment. I have seen founders with no revenue raise millions, and founders with real traction get stuck in endless conversations where whatever they are making is never enough. At first glance, this feels irrational. Over time, it becomes revealing. Across North Africa, the Middle East, the GCC, and the United States, I have watched entrepreneurs raise, stall, and fail not only based on what they were building, but on how they were perceived. I have also observed investors deploying their own capital and others deploying other people’s money, with strikingly different behaviors. All of this points to the same reality, investment is not a logical game first. It is an energetic one. What this article is about and what it is not This article is about startups, not SMEs, not traditional businesses, and not companies optimizing known models. When I say "startup," I mean companies with vision and founding teams building something entirely new while navigating uncertainty for years. Unknown business models, undefined ideal customer profiles, unstable or nonexistent cash flow, and long periods without validation, this is the terrain of exploration, not optimization. The same precision applies to investors. I am not referring to those who claim to invest at pre-seed while asking for revenue. I am speaking about visionary investors, those who see from far away, understand cycles, recognize inflection points early, and are willing to bet on a future that does not yet exist. These investors do not wait for certainty. They create waves by moving before consensus forms. This distinction matters because many fundraising failures are not failures at all, they are misalignments. When logic fails to explain outcomes One way to make sense of these outcomes is to think in terms of leagues. Just like in football, investment operates across different leagues, each with its own pace, risk tolerance, and way of seeing the game. Some investors are playing for short-term wins, others for endurance and long cycles. Some are optimized for defense, others for bold offense. Fundraising friction often has less to do with the quality of the startup and more to do with founders trying to play in a league that is not theirs, or seeking recognition from investors who are simply playing a different game. The same pitch can be rejected in one room and funded effortlessly in another. The same market can be labeled too early by one investor and inevitable by the next. This inconsistency is often attributed to timing or luck. In reality, it reflects something deeper. Investors do not perceive risk the same way because they do not see themselves the same way. Some investors operate with a global, risk-aware mindset. They understand how societies evolve and how technology reshapes behavior. They evaluate whether a vision can create a new game. Others deploy capital defensively, optimized for justification, safety, and pattern matching rather than transformation. Same tools. Same information. Completely different decisions. The psychology behind the yes At its core, investment is a psychological act. Every investor carries an internal map shaped by past wins and losses, personal beliefs about risk, and their sense of identity within the ecosystem. Two investors can look at the same startup and have opposite reactions, not because the company is different, but because their psychology is. As Bill Reichert explains in Getting to Wow with Investors Masterclass , a "yes" does not start in the brain. It starts in the heart, moves to the gut, and only then reaches the brain. The brain explains the decision, it rarely initiates it. This is why perfect decks and strong metrics can still fail to move a room. The real decision often happens before the spreadsheet appears. When Reichert transitioned from entrepreneur to investor, he expected to gain access to a secret operating system, a rational framework that would finally explain how investment decisions are made. Instead, he discovered there was none. What he had to rely on were what he calls his "hidden sensors." The heart detects resonance and authenticity. The gut evaluates coherence, risk, and survivability. The brain comes last, organizing and justifying what has already been felt and sensed. When I speak about intuition, this is what I mean. I use the word openly because I am spiritual, but not in a vague or mystical sense. I mean a form of perception built through lived experience, pattern recognition shaped by both failure and success, and an embodied ability to sense whether an opportunity can actually hold together under pressure. This is not guesswork. It is a form of intelligence that develops over time and cannot be shortcut by slides, metrics, or formulas. It is invisible, but it is not irrational. This is why founders can present flawless decks and still fail to move a room. By the time numbers are discussed, the deeper sensors have often already reached a conclusion. FOMO and the role of trends FOMO, the fear of missing out, is another invisible force shaping investment behavior. It rarely looks like excitement. More often, it appears as sudden urgency or renewed interest once external validation enters the picture. In those moments, nothing fundamental may have changed in the startup itself. What has changed is the perceived identity of the opportunity. Investors are no longer evaluating only the company, they are evaluating their own position in relation to it. This dynamic is particularly visible in places like Silicon Valley. In an ecosystem where capital is abundant and access is rarely the constraint, the real risk is reputational. Not being among the first to bet on what later becomes a defining company is not always well perceived. Being late can signal hesitation or misreading the moment. That pressure feeds FOMO. Trends amplify this effect, AI, climate, fintech, biotech. Trends act as psychological shortcuts. They reduce cognitive risk and provide narrative cover to move early. But trends do not create conviction. They amplify what already exists. Some investors chase trends, some resist them, and some define them. The difference is not intelligence or access, it is identity. Identity as the real signal for entrepreneurs and investors When everything else is stripped away, metrics, narratives, timing, one factor consistently remains, identity. Identity is usually the first thing that comes to mind when you think about an entrepreneur or an investor. Not numbers or slides, but a word, bold or cautious, coherent or scattered, disciplined or reactive, trailblazer or follower, vision-driven or fear-driven, opportunistic or grounded, street-smart or MBA-smart, or both. These impressions form instantly and often unconsciously, shaping perception long before logic enters the conversation. This is exactly what Tim Draper points to when he writes, “Investing by checklist means you have already lost. The most meaningful opportunities cannot fit into predefined boxes because they are doing something that has never been done before. There is no checklist for them yet.” When investors respond with “interesting, but,” that hesitation is often not about the idea itself. It is about identity. The founder does not fit an existing mental model. Draper reinforces this when he says, “I fund rebellions.” He backs founders who tear up the status quo, whose ideas may sound unreasonable today, yet are inevitably shaping the future. He describes it as funding a controlled explosion, a release of new energy that challenges industries and forces them to evolve. What he is doing in these moments is not evaluation, it is recognition. He is not asking whether the idea fits today’s framework. He is recognizing the entrepreneur behind it. The most meaningful founders are not building incremental companies, they are building category-defining companies long before the category itself is obvious or even named. This is why identity matters more than polish. Visionary investors are not asking whether a founder fits an existing box. They are asking whether the founder can create a new one, and whether their identity is strong enough to hold that position when no external validation exists yet. This is not about good or bad founders, or right or wrong investors. There is no moral hierarchy here. There is only alignment or misalignment. Categories of entrepreneurs and the question of alignment Not all entrepreneurs are building for the same reason, and that difference matters more than most founders realize. Soul-calling entrepreneurs build because something inside them will not let them stop. The company is not a project or a career move, it is an expression of who they are. Vision-driven builders are focused on systems, structure, and long-term transformation. Their identity is anchored in direction rather than immediacy. Opportunity-driven entrepreneurs are highly responsive to timing and momentum. Their strength lies in speed and execution, and their attachment to a specific idea may be more flexible. Validation-seeking entrepreneurs are partly motivated by external approval. They may over-index on pitch performance, prestigious investors, or public recognition, making their confidence more sensitive to shifting feedback. None of these identities are inherently good or bad. But they do not align with the same investors, and they do not sustain the same kind of journey. Much of the pain in fundraising comes from trying to convince instead of trying to align. Identity and depth: The missing layer There is another layer that quietly distinguishes founders over time, depth of character. This is a point often emphasized by investors like Doug Leone, who has consistently spoken about backing founders not just for their ideas, but for who they become under pressure. For long-cycle investors, identity alone is not enough. What matters is whether that identity has depth and whether it can withstand years of uncertainty without collapsing or hardening. The founder of NVIDIA, Jensen Huang, once spoke about how real character is forged through suffering, not through success alone, but through prolonged difficulty, pressure, and ambiguity. Vision can be articulated. Confidence can be performed. Identity can even be projected. But depth is revealed only over time, when momentum disappears, belief becomes lonely, and the outcome remains uncertain for years. Investors operating on long time horizons are not only reading identity. They are sensing whether that identity has been shaped by hardship in a way that strengthens rather than erodes the founder. Depth cannot be faked, and it cannot be rushed. It shows up precisely when the story stops working and the founder keeps going anyway. Why some investors can see it Some investors recognize identity and depth because they have been there before. They have lived through cycles, built companies, endured years of uncertainty, and experienced both conviction and doubt firsthand. Their ability to see beyond performance does not come from theory, it comes from memory. They recognize depth because they remember what it took to develop it in themselves or what it cost them when they did not. This is why certain investors can sense coherence and resilience long before results appear. They are recognizing familiar terrain. The identity signal that moves capital Early investment is not decided by metrics alone. It is decided by who can stand inside uncertainty with clarity and endurance. Identity shapes perception, and depth sustains it over time. When those two align between founder and investor, capital moves. When they do not, nothing else matters. For entrepreneurs, the work starts before the pitch. It starts with knowing who you are, why you are building this, and what kind of journey you are choosing to enter. I took a long time as an entrepreneur sitting in many rooms, across many ecosystems, meeting hundreds of investors in different contexts and moments. Over time, something became very clear to me. My heart beats for those who are global in their thinking, bold in their vision, grounded in what they bring to the table, clear on their identity, and genuinely excited to play big games. When you understand who you are, fundraising stops being about convincing everyone. It becomes about recognizing your match and choosing the rooms you truly belong in. Follow me on LinkedIn  and visit my website  for more info! Read more from  Wala Kasmi Wala Kasmi, CEO Wala Kasmi is a multi-awarded entrepreneur recognized for reimagining learning for the future of work. She is the CEO of ClassX, a global platform tapping into underutilized classrooms worldwide to build a new learning system aligned with the AI economy. Her work challenges learning models inherited from the industrial revolution, systems built to replicate old economies, linear careers, and standardized outcomes, and replaces them with human centered, experiential, and network driven learning rails designed for a world of constant change. With over 15 years navigating startup ecosystems across multiple regions, she brings a systemic perspective to learning, entrepreneurship, and investment.

When change is no longer optional but necessary, the way forward requires more than mindset alone. It calls for embodiment, presence, and a safe space where transformation can unfold at its own pace. Rasha AlShaar, ICF-accredited PCC and trauma-informed Mind-Body practitioner, is now opening limited enrollment for her exclusive 6-Month 1:1 Mindset & Somatic Coaching Program. With only two new seats available starting February 2026, this deeply personalized journey invites clients to reconnect with their truth, release long-standing patterns, and create sustainable change from the inside out. ICF-accredited PCC, trauma-informed Mind-Body practitioner, and Somatic Conscious Movement Teacher, Rasha AlShaar, is now opening two additional seats for her signature 6-Month Mind-Body Coaching & Mentorship Program, starting February 2026. This high-touch, personalized 1:1 virtual program is designed to guide clients through obstacles, achieve meaningful goals, and create lasting transformation through embodied experience, insightful dialogue, and tangible action. Rooted in an inside-out philosophy and a head-to-toe methodology, Rasha’s coaching practice offers an integrative approach that blends subconscious, emotional, somatic, behavioral, and energetic modalities. With over 700 hours of 1:1 coaching experience, she creates a safe and supportive space for you to be fully seen, heard, and held accountable. This program serves as a container for deep exploration, release, and creation, guiding you to reconnect with your truth, reclaim your power, and expand into your fullest potential. This program includes: Free consultation call: A 20-minute consultation to connect, explore where you are, answer any questions, and discuss how this program may support you specifically. 12 bi-weekly 1:1 coaching sessions: Each 60-minute online session is tailored to your needs and designed for tangible transformation over six months. Action steps & integration: Every session ends with actionable steps to deepen your learning and accelerate your growth. Session summaries & resources: Follow-up emails include session notes, tools, and resources for ongoing support during and after the program. High-touch support: Connection via WhatsApp and email between sessions for accountability, feedback, and guidance. Personalized modalities: Sessions incorporate techniques from Rasha’s professional training, somatic practices, conscious movement, mindset tools, and personal self-development insights. This program is for: Individuals are ready to release long-standing patterns that no longer serve them Those seeking to deepen emotional intelligence and self-awareness Anyone wanting to strengthen their relationship with themselves and others People eager to lead a life with confidence, resilience, and purpose Participants have experienced profound transformations, including increased self-trust, emotional freedom, and measurable progress in both personal and professional life. Some words clients have shared: “I’m rediscovering myself. I stopped worrying about things I don’t have control over. There was a lot of resistance, and now there’s ease and comfort. My self-worth is not linked to what I do and accomplish anymore. I’ve made very quick progress, and I have evidence from real-life scenarios in just a few months. I’m proud of myself.” – Ebtihal AlWadi | Bahrain “That summer, I was able to let go and free myself from years of being stuck in a place I didn’t want to be and step into the unknown that I used to fear the most. I learned that sometimes the smallest changes you make can subconsciously have you take the biggest steps of your life. What really differentiates you from other coaches is your ability to make me feel comfortable enough to share things I hadn’t told anyone else, and even things I once couldn’t say to myself.” – Lulu B. | Kuwait Book a free 20-minute consultation to explore whether this program is the right fit for you and how it may specifically support your journey of healing and self-development, or follow Rasha on Instagram to stay updated on future offerings.

Written by Ewa J. Kleczyk, PhD, Bestseller Author Dr. Ewa J. Kleczyk is a nationally recognized, award-winning healthcare research executive, author of Empowered Leadership: Breaking Barriers, Building Impact, and Leaving a Legacy, and Editor-in-Chief of UJWEL. She is a frequent speaker, board leader, and advocate for healthcare innovation and community empowerment. We often overestimate how much executive presence is about what we know and underestimate how much it is about how we show up. In reality, executive presence is roughly 20% knowledge and 80% presence, energy, clarity, confidence, and the way we carry ourselves into a room, a conversation, or a moment that matters. Knowledge is essential. Expertise creates credibility. Preparation matters. But knowledge alone rarely moves people. Presence does. Executive presence is not perfection Executive presence is not about having all the answers. It is not about flawless delivery or never feeling doubt. It is about being grounded enough to show up fully, even when things are imperfect. You build that presence through practice and learning. You sharpen your skills, deepen your understanding, and prepare thoughtfully. But there comes a point where preparation must give way to trust. Practice. Learn. And then trust yourself. Trust that you have done the work. Trust that your experience will carry you. Trust that you are capable, even if you do not feel 100% ready. Rest is part of readiness One of the most overlooked elements of executive presence is rest. Clarity does not come from exhaustion. Confidence does not come from burnout. When we are depleted, we second-guess ourselves, rush our words, and disconnect from our own instincts. Rest is not a reward after the work is done. It is part of the work. When you allow yourself space to pause, reset, and breathe, you show up clearer, steadier, and more intentional. That clarity translates directly into how others experience you. Get clear, then go do the show Before stepping into any high-stakes moment, whether it is a boardroom, a keynote, a difficult conversation, or a new role, get clear: What is my intention? What truly matters here? What do I want people to feel, not just hear? Once you have clarity, go do the show. Not as a performance, but as an expression of who you are. Presence is not about pretending. It is about alignment. When your values, message, and energy are aligned, people feel it. Be kind to yourself in the process Perhaps the most important, and hardest, part of showing up powerfully is self-kindness. We are often far more compassionate with others than we are with ourselves. We offer grace, patience, and encouragement outward, while holding ourselves to unrealistic standards internally. Executive presence grows when we extend the same kindness inward. If you stumble, allow it. If you feel nervous, acknowledge it. If a moment does not go as planned, learn from it, but do not let it define you. The leaders who show up most powerfully are not the ones who never struggle. They are the ones who keep showing up, with self-respect and self-trust intact. Showing up is a practice Executive presence is not a fixed trait. It is a practice. Each time you show up with intention, clarity, and kindness toward yourself, you strengthen it. Each time you rest when needed, trust your preparation, and lead with authenticity, you reinforce it. Remember: 20% is what you know 80% is how you show up And how you show up begins with how you treat yourself. Be prepared. Be present. Be kind. And show up anyway. A final reflection and an invitation If this resonates, these ideas are explored more deeply in my book, Empowered Leadership. The book is rooted in this same belief: leadership is not about perfection or position, but about presence, clarity, and the courage to show up as yourself, especially when it matters most. Empowered Leadership is for leaders who are ready to trust their voice, lead with intention, and build confidence from the inside out. Learn more and get your copy here .   Follow me on Facebook , Instagram , LinkedIn , and visit my website for more info! Read more from Ewa J. Kleczyk, PhD Ewa J. Kleczyk, PhD, Bestseller Author Dr. Ewa J. Kleczyk is a leader in healthcare research, leadership, and community impact. With over two decades of experience, she has transformed healthcare innovation and data-driven strategies while championing education and equity. She has dedicated her career to empowering leaders, advancing women in healthcare, and helping organizations create lasting impact. She is the author of Empowered Leadership: Breaking Barriers, Building Impact, and Leaving a Legacy and Editor-in-Chief of UJWEL. Her mission, break barriers, build impact, leave a legacy.

Written by Sarah C. Aderibigbe, Founder & CEO, Motherwell Spring Global Sarah C. Aderibigbe is the founder and CEO of Motherwell Spring, a global platform focused on female identity, healing, and leadership. She is the author of The Soaring Single and Dine Like You Belong, and writes on internal coherence, purpose-led leadership, and the inner foundations of sustainable influence. Many people describe feeling lost despite success, directionless even while doing everything right. This article explains why identity displacement is increasing in modern society, how the loss of identity formation affects education, leadership, and wellbeing, and why this decade is exposing a deeper structural failure beneath many current crises. What is identity displacement and why is it increasing? Why do so many capable people feel lost even though they are doing everything they were told would work? They studied. They worked hard. They stayed informed. They made sensible choices. And yet the same quiet question keeps returning, “Why doesn’t any of this feel solid?” This is not confusion. It is not weakness. And it is not a personal failure. It is the defining failure of this decade, one that education systems, labour markets, and leadership pipelines are already reacting to without fully understanding. We are living through the Displacement Decade. This is the era where people are given choice faster than identity, opportunity faster than formation, and visibility faster than direction, and then blamed when they struggle to carry the weight. People today are more educated, more connected, and more exposed than any generation in history. Yet many feel internally unsettled, capable but unsure, busy but unanchored, visible but not formed. Labels arrive early, potential, talent, ahead, behind, successful, often long before anyone helps answer the more important question beneath them, "What kind of person are you developing into? What is your life actually forming in you?" Many describe this experience as an identity crisis in modern society, or as feeling directionless despite success. What often gets missed is that these are not isolated struggles, but symptoms of a deeper structural issue. Why the problem keeps being misdiagnosed This decade’s crisis is usually framed as: a confidence problem a motivation issue a mental health emergency Those explanations treat symptoms in isolation. The deeper condition linking disengagement, burnout, imposter syndrome, leadership fragility, and rising NEET statistics is identity displacement. Identity displacement occurs when people are required to choose, perform, and progress before they have been helped to form a stable internal centre. They are compared before they are anchored. They are accelerated before they are ordered. They are exposed before they are ready. This is not abstract theory. It is visible in the data. In the UK, almost one in eight young people aged 16 to 24 are not in education, employment, or training, a statistic published by the UK Office for National Statistics and echoed across OECD countries. This reflects not only economic pressure, but a deeper breakdown in direction and formation. Internally, the same fracture shows up another way. Research consistently shows that a majority of women and over a third of men report persistent imposter feelings despite objective competence, pointing not to a lack of ability, but to instability in how value and identity are formed. The systemic pressure few name clearly The quiet culprit is not individuals. It is not parents. It is not young people. It is systems designed to optimise speed without forming stability. Education systems that accelerate assessment faster than identity. Platforms that reward visibility without grounding. Labour markets that demand early certainty without early formation. None of these systems is malicious. But together, they create a civilisation that moves fast and forms late. What this looked like in real life This pattern is not unique to one country or one community. It appears that wherever people are accelerated faster than they are formed. Growing up in a council estate in South London, in Brixton, it was impossible not to notice the same quiet divergence happening again and again. Bright boys who were sharp, quick-witted, and alert, but never helped to see themselves as anything beyond survival. Girls who were capable, responsible, and perceptive, but burdened early with roles that taught them to cope, not to form. By their teens, many were already moving fast. Making decisions early. Carrying adult weight too soon. Being trusted with responsibility, but never given language for identity. Some were labelled “trouble.” Some were labelled “strong.” Some were labelled “wasted potential.” But underneath the labels was the same absence. No one had slowed the process down long enough to help them answer the most important question, "What am I actually building my life from?" They were accelerated into choices without being formed for direction. They were given responsibility without a stable sense of self. They were expected to perform without ever being anchored. Years later, the outcomes looked different on the surface, some struggled openly, others appeared outwardly successful, but the instability underneath was often the same. Motion without coherence. Capability without clarity. Responsibility without roots. That was not a failure of talent. It was a failure of formation. The locations change. The accents change. The systems differ. But the pattern remains the same. The valuation-identity law Beneath identity displacement sits a governing principle: Every identity is organised around a valuation. What is not internally valued cannot be lived with strength. This is the Valuation-Identity Law. When valuation is unclear, identity fragments. When valuation is externalised, identity becomes performative. When valuation is delayed, identity remains provisional. This is why: leadership collapses into performance ambition turns into anxiety freedom turns into drift Identity is not the reward at the end of success. It is the root that determines what success can hold. Roots do not grow quickly. They grow in sequence. The formation ladder, a framework for identity formation Identity formation follows an order. When the order is disrupted, displacement follows. Valuation to Identity to Responsibility to Direction. This framework, the Formation Ladder, explains why many interventions aimed at improving confidence, productivity, or engagement underperform when identity formation is missing. Five questions that restore stability Each rung of the ladder carries a governing question. These questions are not motivational prompts. They are structural. Before asking, “What can you do?” the question must be: What is important enough that you would keep doing it, even when it costs you something? Before increasing exposure, comparison, or leadership pressure, the question must be: Who is this person becoming in private, before anyone is watching or judging them? Before multiplying choices, the question must be: Why does this choice matter for the life this person wants to build? Before assigning responsibility, systems must ask: Is this responsibility helping the person grow, or asking them to carry something too heavy, too soon? Before teaching people how to manage the world, the final question must be: When things are hard or uncertain, what happens inside this person, and who is in charge? Together, these questions form a formation spine that can be applied in education, leadership development, and long-term workforce design. Why this matters at a societal level A society that accelerates people without forming them will always mistake motion for progress. We did not raise a confused generation. We accelerated a generation we never formed. Modern systems increasingly ask people to decide their future while quietly removing the conditions required to know who they are. The results are visible: rising disengagement burnout despite opportunity leadership pipelines that look full but remain fragile These are not personal shortcomings. They are design failures. Just as roads carry traffic and schools carry knowledge, identity carries responsibility. When identity is weak, everything built on top strains. What this decade is actually for This is not a lost decade. It is a reordering decade. Borrowed identities are collapsing because they cannot hold the complexity now being asked of people. That collapse feels like uncertainty. But it is not regression. It is preparation. When valuation is restored, identity stabilises. When identity stabilises, responsibility can be carried. When responsibility is carried well, direction emerges. What feels like being lost today may later be recognised as: The necessary formation phase before a generation, and the systems that govern it, can carry what comes next. This framework is not meant to be admired. It is meant to be used. Name it where you are. In classrooms. In leadership rooms. In policy conversations. In homes. In the way people are formed before they are assessed, accelerated, or exposed. If this language gives clarity to something you have felt but could not articulate, repeat it. Teach it. Build with it. Let it travel without permission. Because ideas that restore formation do not spread by promotion. They spread by recognition. This identity work is the most crucial work required of this generation, and it will define the next. Follow me on Facebook , Instagram , and visit my website  for more info! Read more from Sarah C. Aderibigbe Sarah C. Aderibigbe, Founder & CEO, Motherwell Spring Global Sarah Aderibigbe is an author, certified coach, and the founder and CEO of Motherwell Spring, a global platform focused on female identity, healing, and leadership. Raised in London, U.K., her work is shaped by a personal journey from inner fragmentation to internal coherence and clarity. Through both lived experience and professional training, Sarah explores how unresolved inner division quietly limits leadership, decision-making, and long-term influence. She is the author of The Soaring Single and Dine Like You Belong. Her writing invites women to move beyond performance and lead from a place of wholeness and inner authority. Sources & Data References: Below are sources that substantiate the specific statistics and claims used in the article: UK NEET statistics (16-24 year olds): UK Office for National Statistics (ONS): Y oung people not in education, employment or training (NEET), UK . OECD: Comparative data on NEET rates across developed countries . Imposter phenomenon/imposter syndrome (women & men): KPMG (2020):  The Confidence GapReports that 75% of female executives have experienced imposter syndrome during their careers . International Journal of Behavioral Science (Clance & Imes; later meta-analyses): Found imposter phenomenon prevalent across genders, with women reporting higher rates and significant prevalence among men . Asana / Harvard Business Review: Coverage on imposter syndrome in the workplace (men and women) . Education, acceleration, and disengagement (systemic context): OECD:  Students’ sense of belonging at school . World Economic Forum:  Future of jobs and skills mismatch .

Written by V anessa Rose Chykerda, Hairstylist Educator Vanessa Rose Chykerda is a rising hairstylist whose passion for hair and educating fellow industry professionals is propelling her career to new heights. In January 2025, she accepted a job where she shares her expertise in product knowledge for Matrix and Biolage. Hair doesn’t fail without reason. When hair becomes dry, oily, brittle, thin, or suddenly unmanageable, most people assume they need a new product. Stronger formulas. Faster results. Immediate correction. But hair doesn’t work that way. Hair operates in cycles, responds in patterns, and communicates through signs and symptoms, and those symptoms often have multiple possible causes. Without understanding the difference, people end up treating the wrong problem. And that’s why it feels like you’re spending money constantly without a proper fix. On the other side of the spectrum, you may buy a product that works, but a few months down the road, your hair stops responding well to it. Hair lives in a narrow window of balance, and it constantly moves in and out of balance. I desire to create better understanding for my clients and people everywhere. This misunderstanding is exactly why The Language of Hair book and educational platform were written and created. Signs, symptoms, and the cost of guessing A symptom is what you see or feel. A sign is what the hair is telling you underneath. Dryness, shedding, oil imbalance, breakage, and scalp irritation are not diagnoses. They are signals that require interpretation. When people treat symptoms as conclusions, they often end up correcting the wrong problem. The same symptom can come from environmental exposure, such as weather, water quality, or seasonal change. Hair is highly responsive to its surroundings, and shifts in climate or routine can alter how it behaves long before damage is visible. That same symptom may also be caused by product buildup or overuse. Layers of residue can block moisture, disrupt the scalp environment, and create the illusion that hair needs more when it actually needs less. Overcorrecting in these moments often worsens the issue rather than resolving it. In other cases, symptoms reflect nervous system stress, hormonal shifts, nutritional depletion, or lifestyle inconsistency. These internal influences change how hair grows, sheds, retains moisture, and responds to care. Treating every issue as a surface level problem leads to frustration and wasted money. The Language of Hair teaches readers how to slow down and identify why something is happening before trying to correct it. External hair problems vs. internal hair problems One of the most important distinctions people are never taught is this, if your hair problems are caused by your internal state, no product can change or fix them. Products work on the outside of the hair, not the systems that support hair growth and regulation from within. External hair issues, such as buildup, residue, mechanical damage, or improper cleansing, can often be supported through routine changes and thoughtful product choice. These problems respond well when the external environment is corrected with intention and restraint. Internal hair issues do not respond the same way. Hair is a biological output. When the internal system is under stress, depleted, or dysregulated, no topical solution can override that state. In these cases, products can only mask symptoms temporarily. When the root cause is internal, topical solutions may hide the problem, overuse of products can worsen the imbalance, and frustration increases while results stall. The Language of Hair explains how to recognize when hair is reflecting something deeper and why the solution requires support, not correction. Hair cycles, patterns, and time Hair does not respond instantly. It reflects past conditions, not just present actions. This is why people often feel confused. They change products, routines, or habits, yet the hair seems unchanged or worse. Hair operates in cycles and delayed response patterns. What you see today is often the result of what was happening weeks or months earlier. Without understanding this timeline, people expect immediate results from changes that require consistency and recovery. The Language of Hair introduces readers to the concept of hair cycles and time based feedback. Once people understand how time, consistency, and internal recovery affect hair, they stop expecting overnight fixes and start making decisions that actually work. Why this book comes first This Amazon release is the entry point. The book gives readers a framework to understand hair behavior, the ability to identify patterns over time, clarity around signs versus symptoms, and the confidence to stop guessing. It creates awareness, not dependence. Readers learn how to think about hair instead of being told what to buy. The upcoming Podia platform will expand on this foundation, offering deeper education into personal hair cycles, pattern tracking, internal support, and long term strategy. But without the book, people lack the language needed to apply that knowledge correctly. From reaction to regulation Most hair damage doesn’t come from neglect. It comes from urgency. Quick fixes feel productive, but they often interrupt the body’s ability to rebalance itself. Understanding the language of hair shifts people from reaction to regulation. Decisions become calmer, product use becomes intentional, expectations become realistic, and internal health is respected. Hair improves when the system improves. Education changes outcomes This book isn’t about telling people what to buy. It’s about teaching people how to think. Once someone understands whether their hair issue is internal or external, short term or cyclical, reactive or adaptive, the right decisions become obvious. And that understanding lasts far longer than any product ever will. What comes next The Language of Hair is now available on Amazon as a foundational guide. It can be downloaded on Kindle or purchased as a paperback or hardcover. The Podia platform will follow, offering deeper, structured learning for those ready to explore their personal hair patterns, cycles, and internal and external connections in greater detail. But it starts here. Because hair doesn’t need fixing. It needs understanding. Follow me on Facebook , and visit my Instagram for more info! Read more from Vanessa Rose Chykerda Vanessa Rose Chykerda, Hairstylist Educator Vanessa Rose Chykerda was born with a passion for beauty, education, and helping others. Inspired by her father’s words – “Pick a job you love, and you’ll never work a day in your life” – she’s built her career on purpose and passion. Her mission is to bring out the beauty in every client while empowering fellow professionals through education, mentorship, and meaningful connection. Vanessa believes everyone deserves to feel their best, look their best, and achieve their best, both in the salon and in life.