Alizé Utteryn is an award-winning serial media entrepreneur, businesswoman, publisher, journalist and international networker based in New York. After a successful professional career as Senior Human Resources executive in France and the Czech Republic, she came in 2009 to the United States.
In today's interconnected world, the saying "It's not what you know, but who you know" has never been more accurate. The idea that your network is your net worth highlights the importance of building and maintaining relationships in both personal and professional spheres. This concept goes beyond simple socializing; it involves creating a network of connections that can provide support, opportunities, and growth throughout your career and life.
The power of connections
In today's interconnected world, the saying "It's not what you know, but who you know" has never been more accurate. The idea that your network is your net worth highlights the importance of building and maintaining relationships in both personal and professional spheres. This concept goes beyond simple socializing; it involves creating a network of connections that can provide support, opportunities, and growth throughout your career and life.
Personally, I have been fortunate to connect with many high-profile individuals, including diplomats, politicians, UN representatives and wealthy people. Earning their respect and credibility required proving myself and demonstrating value. Although building this valuable, strong, and exclusive network has been a long journey, it has been well worth the effort. Today, I feel privileged to belong to a network that is not easily accessible to everyone. As the saying goes, scarcity creates value.
The importance of a strong network
A robust network can open doors to new opportunities, provide support, and offer valuable insights. Before you begin networking, it's important to understand what you want to achieve. Are you seeking career advancement, potential clients, mentors, or simply to learn from others? Clear goals will help you identify the right people to connect with and the best platforms to use. Once you've established your goals, identify the types of individuals you want to connect with. This could include industry professionals, peers, mentors, influencers, or potential clients. Consider their roles, industries, and interests to ensure you're building connections with the right people. A robust network offers several benefits including:
1. Opportunities and career advancement
Networking can open doors to new job opportunities, promotions, and collaborations. Many positions are filled through referrals and internal recommendations rather than public job postings.
A well-connected individual often has access to insider information about industry trends and job openings before they are advertised.
2. Knowledge and skill sharing
Being part of a network allows for the exchange of ideas, knowledge, and skills. Learning from others' experiences and expertise can help you grow professionally and personally.
Mentorship opportunities arise within strong networks, offering guidance and advice from those who have navigated similar paths.
3. Support and resources
Networks provide emotional and professional support during challenging times. Whether you need advice, a sounding board, or encouragement, a reliable network can be invaluable.
Access to resources, such as funding, partnerships, or specialized tools, often comes through networking.
Building your network
Creating a meaningful network requires intentional effort and authenticity. Here are some steps to get started:
1. Be genuine and authentic
Authentic relationships are built on trust and mutual respect. Be genuinely interested in others, and focus on how you can help them, rather than what you can gain. Personally, I prefer to be a giver rather than a taker. I avoid relationships based solely on self-interest, where people engage with you only for what you represent, not for who you are. Such relationships can drain your energy and lead to disappointment. Instead, surround yourself with individuals who share your vision and will support you in return. Although identifying genuine people can be challenging, it's crucial to be discerning and cautious about who you allow into your network.
2. Attend events and engage online
Participate in industry conferences, seminars, and social events to meet new people. Engage in online communities and platforms which are powerful tools for networking. Here's how to make the most of them:
LinkedIn: Optimize your profile with a professional photo, detailed summary, and work experience. Join relevant groups, participate in discussions, and connect with people in your industry.
Twitter: Follow industry leaders and engage with their content. Share your insights and retweet valuable information.
Facebook & Instagram: Leverage these platforms to build personal connections. Join relevant groups and follow industry pages but prioritize quality over quantity. Connect with individuals whose content and ideas resonate with your vision, rather than focusing solely on their follower count.
Remember, not everything that glitters is gold. When attending events, engage actively in conversations, ask insightful questions, and follow up with new contacts. Ensure that you stand out and make a memorable impression so that people will remember you next time.
3. Nurture existing relationships
A key to my success has been maintaining strong relationships with my contacts over the years not just for my own benefit.
Stay in touch with your current connections by regularly checking in, offering help, and expressing appreciation for their support.
Keep your network updated on your achievements and professional milestones, and make sure to celebrate their successes as well.
4. Diversify your network
A diverse network broadens your exposure to different viewpoints, experiences, and ideas, increasing your chances of discovering new opportunities, solving problems effectively, and advancing both personally and professionally. By building a resilient and dynamic support system, you significantly enhance your career and personal growth. To achieve this:
Seek connections across varied fields: Engage with individuals from different industries, backgrounds, and levels of experience. This diversity provides a wealth of perspectives and opens up a range of opportunities.
Value all levels of experience: Connect not only with senior professionals but also with peers and junior colleagues. Each level can offer unique insights and support that contribute to your overall network.
Leveraging your network
Having a network is one thing; effectively leveraging it is another. Here’s how to make the most of your connections:
1. Ask for introductions and referrals
Don’t hesitate to ask your contacts to introduce you to others who can help you achieve your goals. Most people are willing to facilitate connections if asked politely.
2. Offer value first
Before seeking help, offer value to your network. Share useful information, provide introductions, or assist with their projects. This establishes you as a valuable connection.
3. Be proactive and persistent
Stay active in your network by regularly attending events, joining discussions, and keeping in touch. Persistence pays off in building strong, lasting relationships.
4. Maintain professionalism
Treat all interactions with professionalism and respect. Your reputation within your network is crucial, and maintaining a positive, respectful demeanor will benefit you in the long run.
The long-term payoff
Investing in your network offers substantial long-term benefits that extend well beyond immediate rewards. A well-nurtured network provides ongoing support, unlocks new opportunities, and fosters continuous personal and professional growth. This dynamic asset evolves over time, yielding returns that far exceed the initial time and effort invested.
In essence, your network is your net worth. Building a strong network demands dedication, time, and authentic engagement. It took me nearly a decade to cultivate a prestigious network, but the payoff has been worth it. Remember, the quality of your connections is more important than the quantity. Focus on fostering meaningful relationships that offer mutual benefits.
Additionally, be strategic about how you leverage your network. Since building and maintaining connections requires considerable effort, it’s essential to ensure that your network serves your interests. Provide access only to those who will genuinely benefit you, avoiding individuals who might harm your reputation. While it can take years to build credibility, it only takes moments to damage it by associating with the wrong people. Always evaluate the potential value of each connection—aim for relationships that offer a win-win scenario. If a connection does not provide mutual benefit, it may be best to move on.
Ultimately, building and nurturing valuable connections creates a robust support system and opens doors to opportunities that propel you toward your goals. Start networking today and watch your net worth grow exponentially.
Alizé Utteryn, Serial Media Entrepreneur and Publicist
Alizé Utteryn is an award-winning serial media entrepreneur, businesswoman, publisher, journalist and international networker based in New York. After a successful professional career as Senior Human Resources executive in France and the Czech Republic, she came in 2009 to the United States... She has since become a leader in Media, Communication and Public Relations. She is the CEO of AlizéLaVie, a global media and marketing company. promoting cultures diversity and talents around the world. Her mission is to empower change, share stories, elevate and inspire... Passionate philanthropic, her leadership and unfailing determination to make a difference in this world are often praised while inspiring others.
