Written by Rebecca T Dickson, Leadership Coach
Rebecca T Dickson is recognized as one of the most transformational leaders in the world. She is the founder of The Yes Method, teaching leaders how to feel and process emotions; an intuitive; author; horse medicine practitioner; and a huge fan of nature-based therapies.
More often than not, clients aren’t lazy procrastinators, resistant to change or ignoring the advice they paid for from their coach. If they aren’t following guidance or getting traction, they may be traumatized.
Trauma hampers their ability to take action on their own behalf. If you, as their coach, can’t see the signs, you’re limiting your ability to help your clients get results.
Many of us carry unseen scars. Trauma is not always the result of catastrophic events. It also stems from everyday experiences, such as childhood neglect, workplace bullying or relationship breakdowns.
These experiences shape a person’s responses, behaviors and thought patterns, often without their awareness. This is where trauma-informed coaching becomes a necessity.
What is trauma-informed coaching?
Trauma-informed coaching acknowledges that trauma impacts people differently and recognizes the signs of trauma, without labeling or diagnosing. It provides a safe space for clients to explore their experiences, empowers them to make changes at their own pace and avoids re-traumatization.
Think of it as a GPS system for personal growth. It helps navigate a client’s unique journey while respecting the terrain they’ve traveled.
Breaking it down
1. Safety first
Trauma-informed coaching creates an emotionally safe environment. Just like a sturdy bridge ensures safe passage over a turbulent river, a trauma- informed coach offers stability, trust and understanding.
2. Empowerment over fixing
Unlike traditional coaching that might push for immediate solutions, trauma-informed coaching empowers clients to reclaim their agency. Imagine a coach as a guide in a dense forest, handing the client the map and flashlight rather than dragging them along.
3. Understanding the impact of trauma
Trauma affects how the brain processes information. A coach trained in this approach can recognize when a client’s nervous system is in a fight, flight or freeze state, and can adapt their methods to meet the client where they are.
The rising demand for trauma-informed coaches
The demand for trauma-informed coaching has surged in recent years. According to the American Psychological Association, over 70% of adults in the U.S. have experienced some form of trauma.
Meanwhile, a study by the International Coaching Federation (ICF) found that clients increasingly prefer coaches who understand trauma’s impact on personal and professional growth.
Yet, there’s a significant gap: Fewer than 10% of professional coaches are certified in trauma-informed practices.
Why get certified
Being trauma-informed isn’t just about being compassionate. It’s a strategic advantage. Coaches who invest in this certification experience profound benefits, both for themselves and their clients.
Stronger client relationships
Clients feel seen and understood, fostering deep loyalty. A trauma-informed coach often becomes a trusted partner for years, resulting in higher client retention.
Higher referral rates
Satisfied clients are more likely to refer friends, colleagues and family members. Trauma-informed coaches often become known as the “go-to” experts for handling sensitive or complex issues.
Industry differentiation
In a saturated coaching market, being trauma-informed sets you apart. It positions you as a leader in your field, especially as more organizations and individuals seek support beyond surface-level strategies.
Real-life: Sarah’s journey
Take Sarah, a high-achieving professional struggling with imposter syndrome and burnout. Traditional coaching helped her set goals, but progress was slow and unsustainable.
When Sarah began working with a trauma-informed coach, everything changed. The coach recognized Sarah’s perfectionism as a trauma response linked to her upbringing. By addressing her underlying fears and patterns, Sarah not only achieved her goals but also found lasting peace and confidence.
The opportunity for coaches
To bridge the gap between demand and supply, I offer a 10-week Trauma-Informed Coaching Certification that runs quarterly. This program equips coaches with the skills to recognize trauma responses, create safe environments and facilitate profound transformations.
Participants gain practical tools, a deeper understanding of trauma’s impact, and confidence to handle complex client needs.
The benefits to you as a coach are unparalleled:
Client loyalty and longevity: Build long-term relationships with clients who feel truly supported.
Increased referrals: Become the coach others recommend for your specialized expertise.
Market leadership: Stand out in the coaching industry as a pioneer in trauma-informed practices.
Trauma-informed coaching isn’t just a trend. It’s a necessity in today’s coaching landscape. By understanding the nuances of trauma and learning how to navigate it with care, coaches can unlock deeper transformations for their clients and unparalleled success for themselves.
If you’re ready to become a leader in this field, now is the time to get certified.
Reach out to join our next cohort and be part of the movement that’s redefining coaching.
Rebecca T Dickson, Leadership Coach
Rebecca T Dickson is recognized as one of the most transformational leaders in the world. She is the founder of The Yes Method, teaching leaders how to feel and process emotions - and rise. During her 16 year in the coaching industry, she has served tens of thousands of clients globally. The mission: Be yourself.
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