Bianca is your go-to expert in Social Media and Mailchimp. Leading the team at B Thriven, she's all about creating custom solutions for SMEs worldwide. Since kicking off B Thriven in 2019, she's been on a mission to help businesses tackle those tricky marketing challenges.
Storytelling has always been at the core of human connection. In marketing, it’s no different. A great story stops people mid-scroll, pulls them in, and makes them feel. It’s the emotions that spark engagement, leading to conversations, shares, and trust. Here’s how you can make storytelling a transformative tool in your marketing efforts.
Share video testimonials
Video testimonials bring a personal touch to your brand. They allow your audience to see and hear the authentic voices of people who’ve experienced your service or product. A heartfelt video testimonial is a narrative that builds credibility and resonates deeply with viewers.
For example:
A client sharing how your service helped them overcome a challenge.
An emotional journey of how your product changed their life.
Highlight case studies
Case studies are an extended form of storytelling, walking your audience through a client’s journey. Break down the problem they faced, the solution you provided, and the impact it had. But here’s the key: don’t just focus on the facts. Lean into the emotions:
What struggles did the client have before finding you?
How did they feel when their problem was solved?
Post full stories
Long-form posts are a powerful way to tell stories on social media or through newsletters. They take your audience on an emotional journey:
Share how you helped a client go from feeling overwhelmed to empowered.
Tell your own story about why you started your business or a moment when you realized your impact.
Reflect on an experience within your team that shaped your company culture.
These stories show your audience what you do and allow them to feel connected to your mission.
Tap into emotions
Emotions are what turn readers into fans. Whether it’s joy, relief, hope, or even frustration, your story should evoke feelings that people can identify with. The best stories draw people in because they see themselves in the narrative.
Craft compelling titles
The title is what grabs attention first. A compelling title for your graphic, post, or newsletter is essential. It should hint at the story you’re about to tell and spark curiosity. For example:
“How We Helped One Business Save 30 Hours in a Month”
“From Chaos to Clarity: A Client’s Journey”
“The Moment I Knew My Business Was Changing Lives”
Why storytelling works
When done right, storytelling doesn’t just drive likes and comments; it builds relationships. People love to talk about the stories they’ve read, especially if they resonate emotionally. These stories become talking points in conversations and a reason for people to come back to your brand.
So, whether you’re crafting a post, a newsletter, or sharing a video, remember: stories sell because they connect.
Start your next post with a story and watch your engagement thrive. Visit our blogs for more helpful tips.
Bianca Schwartpaul, Social Media and Mailchimp Expert
Bianca is your go-to expert in Social Media and Mailchimp. Leading the team at B Thriven, she's all about creating custom solutions for SMEs worldwide. Since kicking off B Thriven in 2019, she's been on a mission to help businesses tackle those tricky marketing challenges. She understands the hurdles companies face online and is all about offering smart, encouraging ways to get past them. Her team is super skilled at putting together personalised strategies in social media and email marketing, making sure each client doesn't just get by, but actually stands out in the crowded online world. With a big focus on putting clients first, she's always there, guiding businesses on their path to success.
