Written by: Lauren Barrett, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
You may find it crazy that I relate digital marketing with dating, but marketing generally is very similar to dating. While marketing a product, you understand that it won’t be sold at the very first. As in dating, it takes several interactions to develop love and understanding. Similarly, digital marketing takes several ads or posts to make the buyer buy it.
Few strategies of dating used in successful digital marketing are:
Main Focus
If you ever went on a date, you understand how it feels if the person is not putting his all focus on you. Similarly, it is essential in digital marketing to focus on the customers.
As in date, instead of focussing on your own qualities, you tell your partner how great they are. Similarly, all ads and social posts need to contain the customer’s pain points and wishes in digital marketing.
Knowing your type
When it comes to dating, everyone has a type. You do not want to hang out with the person you do not match your vibes with. Similarly, it is essential to understand your potential customer in digital marketing. For example, you cannot focus on customers scrolling on a clothes site page if you sell shoes.
Be genuine
The online sites are full of fake people lying about their age or picture. Similarly, everyone is afraid to get scammed from an online purchase. For building trust and a long-lasting relationship, it is essential to be genuine and open to your partner. Likewise, in digital marketing, you should be genuine about your products. Many digital marketers try to deceive people through fake posts and wrong promises. But this won’t help build trust, and even if a customer agrees to purchase, they won’t be coming back again once they find it wasn’t according to their expectations. Hence like dating, it is essential to be honest and genuine for building strong relations.
Go Slow and Stepwise
While dating, you go slow and in steps. You first meet and try to know the person, and it takes time to develop the feelings. You do not ask them to marry you on your first date. This is the case with digital marketing.
It would help if you went stepwise with your customers. First, provide them with something valuable like the informational video. If they like it, offer them something else like a link to your site. If they respond to it, now you can provide your product.
Stay determined
Finding the right match and working out the relationship does not happen overnight and require your determination. Similarly, in digital marketing, you do not end up with a massive sale with your very first post. You need persistence and determination to see good results.
So, try approaching your digital marketing like dating if you want a lasting relationship.
Lauren Barrett, Executive Contributor Brainz Magazine Lauren Barrett is the owner of a MarTech (Marketing and Tech company) Ardor, servicing globally. She started her company going on 23 years old, during one of the countries biggest pandemics covid-19 where she was able to have her first client's business have their most profitable quarter yet. She has been featured and recognized as an Inspirational Phenomenal Woman by I.P.W. Magazine 2021. She lives in Chicago, IL USA with her puppy Buzz.
