Written by Mary Fashanu, Business Strategy Consultant
Mary Fashanu is a successful strategy consultant, certified coach by John C Maxwell, published author, and serial entrepreneur. She is the founder of multiple business ventures under the group company, The Maverick Group Inc., and the author of The Limitless You Book, published in 2024.
In the fast-evolving world of business, growth is the goal, but sustainable, scalable growth requires more than ambition. Many business owners find themselves overwhelmed with operational inefficiencies, struggling to break past bottlenecks, and uncertain about the next strategic move.
Traditionally, businesses looking for high-level strategic direction would hire a Chief Strategy Officer (CSO) or an Operations Director. However, for many small to mid-sized businesses, hiring full-time executive talent isn’t financially viable.
This is where a fractional strategist becomes a game changer.
What is a fractional strategist?
A fractional strategist is a senior business expert who works with a company on a part-time or contract basis, bringing executive-level insights without the full-time commitment. They focus on optimizing operations, developing sustainable growth strategies, and implementing systems that create efficiency, all while keeping costs manageable for growing businesses.
Instead of hiring an in-house strategist with a six-figure salary, businesses can leverage a fractional strategist’s expertise at a fraction of the cost while still receiving the high-level guidance needed to scale.
Why should business owners consider a fractional strategist?
Strategic growth without full-time overhead
One of the biggest advantages of a fractional strategist is the ability to access top-tier strategy without paying for a full-time executive. Businesses can engage a strategist for specific growth phases, whether launching a new product, entering a new market, or restructuring operations. This flexibility allows companies to scale efficiently without committing to long-term executive payroll expenses.
Optimized operations and process efficiency
Many businesses struggle with inefficiencies that slow down growth, such as outdated systems, disjointed workflows, and unnecessary manual processes. A fractional strategist helps streamline operations, integrate automation, and ensure business processes are optimized for peak performance. This means business owners and teams can focus on high-impact activities rather than getting stuck in day-to-day tasks.
A fresh perspective on scaling and expansion
When business owners are deep in the trenches, it's easy to miss opportunities for expansion. A fractional strategist brings an external, objective viewpoint, identifying growth strategies that might otherwise be overlooked. They assess market positioning, competitive advantages, and untapped revenue streams to create a scalable business model that aligns with long-term goals.
Increased productivity and profitability
By focusing on efficiency, automation, and strategic planning, a fractional strategist helps businesses increase profitability while reducing operational waste. This often involves refining business models, improving team productivity, and implementing scalable systems that allow the company to do more with less, boosting both revenue and impact.
Scalability without chaos
Many businesses experience growing pains when scaling, from hiring too quickly to mismanaging resources. A fractional strategist ensures that growth is structured, sustainable, and aligned with the business’s vision.
Who needs a fractional strategist?
A fractional strategist is ideal for:
Small to mid-sized businesses that need executive-level strategy without the full-time cost
Business owners looking to scale but struggling with inefficient systems
Entrepreneurs expanding into new markets who need expert strategic direction
Companies experiencing rapid growth and needing structured systems to support scaling
Are you ready to scale with strategy?
At The Maverick Group Inc., we specialise in helping business owners streamline, strategise, and scale sustainably.
For February, we are opening five exclusive slots for business owners ready to take their operations and growth strategy to the next level.
If you’re serious about optimising your business, implementing the right systems, and scaling with confidence, now is the time to act.
Interested? Let’s talk. Apply for a strategy session today and see how a fractional strategist can transform your business.
Read more from Mary Fashanu
Mary Fashanu, Business Strategy Consultant
Mary Fashanu is a strategy consultant, certified John C. Maxwell coach, published author, and serial entrepreneur. She empowers entrepreneurs and service-based business owners to grow their businesses and make an impact. With over a decade of experience in international business, consulting, and coaching, Mary has received numerous accolades. In 2022, she was recognised by the African Business Chamber as one of the top 100 African business leaders and acknowledged by the UK Black Business Guide for her business transformation expertise. She was also nominated for the Northern Power Women’s Outstanding Entrepreneur of the Year award. Mary is a speaker, consultant, author, coach, and community builder.
