Written by Brendon Kawondera, Personal Coach
Brendon Kawondera is a London-based personal trainer and educator on a mission to elevate the fitness industry. With a thriving in-person business, He helps trainers master their craft and build successful careers. Passionate about real-world coaching over online trends, he focuses on skill, confidence, and professionalism to set trainers apart.
In an era where online coaching is being pushed as the ultimate solution for fitness professionals. I was one of these people, thinking I could go online and make money on my laptop on a beach in Thailand. That is not the case. My advice is that before you think about moving your business online you must do at least 2 to 3 years of hours on the gym floor. Get as much experience as you can before leaping. I stand firm on a different belief: 1-2-1 personal training is not dead. It’s the gold standard for coaches who truly want to make an impact.
The rise (and limits) of online coaching
Social media is flooded with business mentors telling personal trainers to scale their income by moving online. The message is clear: more clients, fewer hours, and financial freedom. But here’s the truth many don’t want to admit: Online coaching is not for every trainer, and it’s certainly not for every client.
Online coaching can work for disciplined, experienced lifters who need programming, accountability, and occasional check-ins. But the vast majority of gym-goers struggle with consistency, technique, and motivation. These are not problems an app, a spreadsheet, or a weekly voice note can fix.
Personal trainers are the future doctors
The fitness industry isn’t just about aesthetics anymore; it’s about healthcare. With lifestyle-related diseases on the rise, personal trainers are becoming the first line of defense against obesity, diabetes, heart disease, and poor mental health.
Think about it: we outsource expertise all the time. We don’t try to fix our own cars. We go to a mechanic. We don’t diagnose our own illnesses; we see a doctor. So why do so many people still think they can figure out their body, their health, and their fitness alone?
A great personal trainer isn’t just someone who counts reps. They are:
Movement specialists who prevent injuries before they happen
Health optimizers who help clients avoid expensive medical bills down the line
Time-savers that eliminate years of trial and error with expert guidance
If you want to save time, save money and actually get results, outsourcing your health to a skilled personal trainer is one of the best investments you can make.
Beyond training: The hands-on role of a personal trainer
Doctors and physiotherapists can diagnose injuries and conditions, but once a client walks out of their office, the real work begins. This is where a high-quality personal trainer becomes invaluable.
A trainer’s job is far more than just prescribing workouts. We are hands-on practitioners who:
Mobilize and stretch the body to improve movement patterns and prevent injuries.
Release tight muscles through massage and soft tissue techniques.
Rebuild strength after injury with progressive, structured rehabilitation.
Monitor nutrition to ensure recovery, performance, and overall well-being.
Understand pain points, both physical and emotional, to tailor training that actually works.
AI and fitness apps can generate programs, but they lack human intelligence. They don’t see the way a client moves, feel the tension in their body, or sense when they need motivation versus when they need rest. This human connection is irreplaceable and it’s why 1-2-1 training will always be the best investment for long-term health and performance.
The real problem: An industry that lacks standards
If you’ve ever heard someone say, “I tried a personal trainer, but it wasn’t worth it,” chances are they had a bad experience with an underprepared trainer. And that’s not just unfortunate; it’s damaging.
The reality is that many personal trainers aren’t equipped to do the job properly. They lack:
Professionalism: Poor communication, poor time management, and a lack of genuine care.
Technical skills: Inadequate knowledge of biomechanics, rehab, and nutrition.
Business acumen: No idea how to build long-term client relationships.
This isn’t necessarily the trainers’ fault; it’s the industry’s fault. The regulatory bodies responsible for certifying trainers have set the bar too low.
These days, you can become a “certified personal trainer” in just a few weeks through an online course with no practical experience. This creates a revolving door of underqualified trainers entering the industry, failing, and quitting. The result? Clients get frustrated, assume personal training isn’t worth it, and never try again.
The issue isn’t that personal training doesn’t work; it’s that the industry isn’t demanding better trainers.
The PT growth community: Raising the standard of personal training
The problem isn’t that 1-2-1 coaching is dying; it’s that many trainers don’t know how to make it work as a long-term, financially rewarding career. The industry is flooded with underprepared trainers, many of whom lack the confidence to coach in person. That’s why I created The PT Growth Community, a space where personal trainers can master their craft, increase their value, and build a thriving in-person coaching business.
Inside this community, we focus on the skills that actually matter:
Consultation mastery: Turning initial conversations into high-paying, long-term clients.
Coaching excellence: Delivering sessions that clients want to pay premium rates for.
Business growth: Building a sustainable career without relying on gimmicks.
The future of personal training
1-2-1 coaching isn’t outdated; it’s underappreciated. The best coaches in the industry aren’t just selling programs; they’re transforming lives through real, in-person coaching. As healthcare costs rise, personal trainers are becoming one of the smartest investments people can make for their long-term health.
A good personal trainer is more than a fitness expert. They are a guide, a problem solver, and a partner in health. If you’re serious about optimizing your body, preventing injuries, and getting results that last, it’s time to stop relying on AI and generic plans and start investing in real coaching.
If you’re ready to be part of the movement that’s bringing real coaching back, join us inside The PT Growth Community. Let’s change the game together.
Read more from Brendon Kawondera
Brendon Kawondera, Personal Coach
Brendon Kawondera is a London-based personal trainer, educator, and entrepreneur committed to raising the standard of the fitness industry. With years of hands-on coaching experience, he has built a thriving in-person business by focusing on real results rather than trends.
He helps personal trainers develop the skills, confidence, and professionalism needed to excel in their careers. Unlike many industry voices pushing online coaching, he believes the gym floor is where great trainers are made. Through his coaching, courses, and educational content, he empowers trainers to refine their craft and build sustainable, high-value businesses.
