Written by: Sachin Parmar
A skilled graphic designer is an important contact for your business. But what exactly does the role entail and what makes a good graphic designer?
To become a graphic designer, you not only need a creative eye, but also years of experience and often qualifications to match. Whether it’s a diploma or a full degree, graphic designers will have usually studied extensively to build their skills, which is why when you hire a graphic designer, you’re paying for their expertise, not the time a project takes.
What does a day in the life of a graphic designer look like?
The role of a graphic designer can vary, with some choosing to specialise in certain areas. However, the majority of graphic designers have an overall objective of planning and projecting ideas using visual and textual content. From sketching out an infographic to show customers how your product is made to designing the brand colours for your website, a graphic designer can help your business with a variety of tasks. A proficient graphic designer will get to know you, your business and your ambitions before starting a project. By understanding everything that you’re hoping to achieve, your graphic designer will have the best chance of creating a design that you’ll love. Remember to trust their knowledge, there’s a reason you’re hiring a graphic designer and that’s because they have creative skills that you don’t. A really strong graphic designer will be able to craft a design that is so exact to your business needs, that you couldn’t have possibly imagined it yourself.
How do I work with a graphic designer?
An effective working relationship with a graphic designer is built on a robust brief. A briefing document needs to detail all of your requirements clearly and concisely, including the task you’d like your designer to complete, why you need this task completed, an existing version of the design and your desired result. The graphic designer will feed back any additional information that they require to ensure that they’re fully equipped to begin the project, and will explain to you their process and what you’ll receive from them next. Depending on the project at hand, your designer might provide preliminary designs or concepts to give you a choice and a rough idea before they’re refined into the final design. Other designers will create just one design and work with you to tweak and amend it until it's perfect. To achieve the finished article that you’re hoping for, make sure that you keep a line of communication open with your graphic designer. Although a designer will be used to sussing out a business before starting a new project, they only know as much as you tell them. If there’s something pivotal to the design, such as a colour or specific feature, take time to let them know.
Where do I find a graphic designer?
Graphic designers may work solo as a freelancer or might be part of an agency like evokeu. Either is a good route to finding a trained professional to work on your designs, but the benefit of using an agency is that you’ll have access to a whole host of other skilled professionals, from copywriters and web builders to project managers. Evokeu’s in-house graphic designer, Krishan is integral to the team and provides his design expertise to a vast array of projects, even those that he isn’t directly working on. His colleagues do the same, feeding into his design work to give a holistic view and guaranteeing that no stone is left unturned.
If you’ve got an idea that could use the talents of a graphic designer, then don’t hesitate to contact evokeu today. We’re ready and waiting to make your dreams a reality.
If you’d like to find out more about Sachin and evokeu, please visit here. You can also follow Sachin on LinkedIn, where he frequently posts business advice and inspiring content.
About the author:
Sachin Parmar is the Co-founder and Creative Director of boutique digital marketing and branding agency, evokeu. With decades of design experience, Sachin has a keen eye for detail and a drive to create consistently superior results. Sachin and his expert team work with big and small brands across many sectors to help clients capture customer attention and create growth. Evokeu also has a vertical brand called Graphic Kitchen, which specialises in the hospitality sector.
