Written by: Sam Onigbanjo, Senior Level Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
2024 is definitely the year of AI. This year at the World Economic Forum in Davos, the dominant topic was “Generative AI.” One of my favourite tools, I often say, where creativity meets technology. I am writing this article because I know some people do not fully understand how to embrace AI and if the stone-age instinct of “Flight” is the right thing to do. The dynamic realm of generative imagery, video, voice, and marketing messaging, empowered by the remarkable capabilities of ChatGPT-4 and other AI tools, is such a powerful step forward for students, homemakers, teachers, workers, investors, entrepreneurs, business and organization/government. Generative Imagery is a one in a lifetime game-changer.
Generative imagery: Painting the digital canvas
First up, generative imagery! Imagine the ability to create stunning visuals, intricate designs, and captivating art pieces with just a few prompts ( Your expressive instructions). ChatGPT-4 and similar AI tools are exactly what they say, tools to aid you express the creativity of your heart and mind, transforming thoughts in your mind into tangible, visible digital masterpieces. Whether it's for branding, product illustrations, or simply to add flair to your digital content, these AI artists are game-changers. It’s not just about creating images; it's about enabling your creativity take centre stage in a fraction of time and on your terms.
Video imagery: Crafting VisualMagic
I love this part, the videos I create leave my clients jaws literally hanging and more importantly, the engagement and conversion is mind-blowing AI in video production is like having a director, editor, and special effects team all rolled into on, working at 500 miles per hour! From creating engaging video content to animating concepts, the possibilities are endless. Imagine automating parts of your video creation process, from editing to rendering effects, making your workflow smoother and more efficient. With AI, creating videos that captivate and engage your audience becomes faster, smarter, and more creative. Have a look on our Instagram page or Facebook Group @AIacademyforbeginners.
Voice: The sound of innovation
Now, tune into the world of AI-generated voice. This technology is not just about text-to-speech; it's about creating a voice that resonates with your brand and audience. Customizable voice tones, accents, and even emotions – AI voice generators can do it all. Podcasts, voiceovers for videos, interactive voice responses – you name it, AI can voice it. The result? A more engaging and personal connection with your audience, powered by AI. Meaning your voice if you wish your message but a reliable member of staff delivering the message for you, view an example on my LinkedIn Page.
Prompting: The art of conversation
Enter the realm of AI prompting – a key feature of tools like Bing or Midjourney or Dall-E. This is where you guide the AI with prompts, and it returns with creative, relevant, and often insightful responses. Whether it's generating ideas, crafting narratives, or even troubleshooting marketing challenges, AI prompting is like having a brainstorming buddy that’s available 24/7. It’s a blend of your creativity with AI’s computational power, leading to extraordinary outcomes.
Marketing messaging: AI-powered persuasion
Finally, let’s talk about revolutionizing marketing messaging with AI. Imagine tailoring your message to different audiences with precision and ease. AI tools analyze data and trends to help you craft messages that hit the right notes with your target demographic. From email campaigns to social media posts, AI helps you speak your customers' language, creating more impactful and engaging marketing content.
In conclusion, the fusion of AI tools with generative imagery, video, voice, prompting, and marketing messaging is not just a trend; it's the future of creative and marketing endeavors. It's time to embrace these tools and unleash your creative potential. Get ready to be amazed, inspired, and empowered – the AI revolution in creativity and marketing is here, and it's spectacular!
Sam Onigbanjo, Senior Level Executive Contributor Brainz Magazine
Sam Onigbanjo, with over twenty years of entrepreneurial experience, is a luminary in Digital Marketing and Business Coaching, deeply engaged with Generative AI within the digital marketing landscape. His journey includes a distinguished corporate career spanning across prestigious organizations such as the BBC, Vodafone, and AIG, where he delivered impactful marketing strategies both in government and blue-chip companies, locally and internationally. Recognized as a fellow of the Chartered Institute of Marketing in 2006, Sam has made significant strides in harnessing technology to enhance marketing communications for a diverse set of global clients, resulting in multiple innovation awards. His career is marked by the creation and implementation of thousands of marketing innovations, skillfully crafted to engage decision-makers and consumers alike. Sam's profile is further enriched by his active involvement in forex trading and coaching . His Mantra is " 2024 the year AI set us free"
