Dr. Ariel McGrew is a distinguished business psychologist, licensed professional counselor, and founder of Tactful Disruption®. She leverages her extensive experience in psychological operations and her academic expertise to enhance organizational culture and leadership.
When I started working as a Licensed Professional Counselor (LPC), I had a vision of a career centered around helping clients navigate the complexities of their mental health. What I didn't expect was that my path would lead me to entrepreneurship–a challenging but incredibly rewarding journey. Transitioning from counselor to entrepreneur wasn't just about changing professions; it was about using the principles of positive psychology to create a business that empowers others.
The accidental entrepreneur: How a class assignment sparked a business
During a business development class as part of my doctoral studies in consulting psychology, I had a turning point in my career. The final assignment was to develop a comprehensive marketing plan. Instead of just completing the task and moving on, I saw it as an opportunity to create something impactful. I decided to use TikTok, a platform known for its engaged audience, to share insights on mental health, personal development, and the entrepreneurial journey. By leveraging an influencer marketing strategy, I turned my content into a product, identified my target audience, monetized via social media, and increased brand recognition. What started as a class project quickly evolved into a full-fledged business. Since then, I have involved my early supporters in the product development process, helping shape curricula and additional revenue streams.
The power of positive psychology in entrepreneurship
As I shifted from counseling to entrepreneurship, I realized that the principles of positive psychology were just as applicable in business as they were in therapy. Positive psychology, which focuses on what makes life fulfilling, emphasizes strengths, resilience, and positive emotions–qualities that are crucial for any entrepreneur.
Research has demonstrated that positive psychology interventions (PPIs) are particularly effective in improving well-being and performance in organizational settings. Meyers, van Woerkom, and Bakker (2013) emphasize that PPIs can reduce stress and burnout while enhancing employee well-being, which is vital in a high-pressure environment like entrepreneurship. Similarly, Bolier et al. (2013) found that PPIs have small but significant effects on subjective and psychological well-being, indicating their long-term effectiveness.
Coaching for entrepreneurs: A strategic advantage
One of the most significant insights from my journey was the value of coaching. Entrepreneurs face unique challenges such as long hours, high stress, and the pressure to succeed. Evidence-based coaching has proven to be a powerful tool for improving both well-being and performance. According to Hinkelmann and colleagues (2024), coaching can significantly improve entrepreneurs' solution-focused thinking, hope, and psychological well-being. This research provided the backbone for my approach to business. By focusing on my strengths and maintaining a positive mindset, I navigated the inevitable challenges of entrepreneurship with resilience and optimism.
In my own experience, coaching played a pivotal role in helping me refine my business strategy, manage stress, and maintain a positive outlook. By working with a coach, I could stay focused on my goals and overcome obstacles that might have otherwise derailed my progress.
Building a community: The importance of connection
Throughout my entrepreneurial journey, I found unexpected joy in the community I built. TikTok wasn't just a platform for sharing content; it became a space for meaningful connections and support. By involving my audience in the process – from product development to feedback – I created a sense of shared purpose that fueled my business growth.
Research supports the importance of community in entrepreneurship. Kotte et al. (2021) emphasize that social support and connectedness are crucial for entrepreneurial success. Building a community around your business enhances your well-being and creates a loyal customer base that feels invested in your success.
Documenting the journey: The after*words blog
If you're interested in the real experience of starting a business, I've detailed the whole journey on the After*Words blog. This blog gives an honest look at the challenges and rewards of entrepreneurship, offering valuable insights and practical advice for aspiring business owners. It serves as a reminder that success is not immediate; it comes from continuous hard work, learning, and development.
Practical tips for aspiring entrepreneurs
If you’re inspired to leap into entrepreneurship, here are some practical steps that helped me turn my passion into a business:
Leverage your expertise: Use your existing skills and knowledge as the foundation for your business. There’s a market for your expertise, whether it’s in counseling, teaching, or another field.
Engage with your community: Building a business isn’t just about selling a product; it’s about creating a community. Engage with your audience, involve them in your journey, and make them feel like they’re part of something bigger.
Apply positive psychology: Focus on your strengths, cultivate positive emotions, and maintain a growth mindset. These principles will help you stay resilient and motivated, even when the going gets tough.
Seek out coaching: Don’t underestimate the value of coaching. A good coach can help you stay focused, set realistic goals, and navigate the challenges of entrepreneurship.
Document the process: Keep track of your journey, not just for yourself but for others who might be inspired by your story. Sharing your experiences builds trust and credibility with your audience.
Final thoughts: Embrace the journey
Entrepreneurship wasn't something I planned for, but it's a path I'm grateful to have taken. If you're considering a similar leap, remember that the journey is as important as the destination. By applying the principles of positive psychology, building a supportive community, and staying true to your passion, you can create a business that not only thrives but also makes a meaningful impact.
And if you need more inspiration, check out the After*Words blog to see how I turned my counseling practice into a thriving enterprise, one TikTok video at a time.
Read more from Dr. Ariel McGrew
Dr. Ariel McGrew, Business Psychologist, Chief Creative Officer
Dr. Ariel McGrew is a highly regarded business psychologist and founder of Tactful Disruption®. With over 15 years of experience in U.S. Army Psychological Operations, she has honed her expertise in leadership and organizational dynamics. Dr. McGrew holds a PhD in Business Psychology, is a licensed professional counselor, and has been featured in Forbes Coaches Council. Her work focuses on enhancing mental health and professional development within organizations.
References:
Bolier, L., Haverman, M., Westerhof, G. J., Riper, H., Smit, F., & Bohlmeijer, E. (2013).
Positive psychology interventions: A meta-analysis of randomized controlled studies. BMC Public Health, 13(1), 1-20. https://doi.org/10.1186/1471-2458-13-119
Hinkelmann, H., O’Connor, S., & Passmore, J. (2024). Coaching entrepreneurs towards growth: An experimental design study of coaching effectiveness for business leaders’ psychological capabilities. Coaching: An International Journal of Theory, Research & Practice. https://doi.org/10.1080/17521882.2024.2348449
Kotte, S., Diermann, I., Rosing, K., & Möller, H. (2021). Entrepreneurial Coaching: A Two‐ Dimensional Framework in Context. Applied Psychology: An International Review, 70(2), 518-555.
Meyers, M. C., van Woerkom, M., & Bakker, A. B. (2013). The added value of the positive: A literature review of positive psychology interventions in organizations. European Journal of Work and Organizational Psychology, 22(5), 618-
Stephan, U. (2018). Entrepreneurs’ mental health and well-being: A review and research agenda. Academy of Management Perspectives, 32(3), 290-322.
