Written by: Endora Mackrodt, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Starting your online coaching business might have seemed like an exciting journey at first, but as you dive deeper into the world of entrepreneurship, you might realize that growing your business and acquiring new clients online for your coaching business is far more challenging than the initial promises and expectations. You've probably discovered that it takes much more than just having a website and posting the occasional update on social media to start generating leads and getting calls booked. The frustrations may be building up, and you might be questioning yourself with doubts like, "What am I doing wrong? Am I a bad coach? Should I change my website and profile again? Do I need another certification? What if I'm not cut out for this?"
Stop and reflect
Before you get bogged down by these doubts and worries, take a moment to analyze your thoughts. You'll soon realize your current situation has nothing to do with your abilities and capabilities. The journey to success is not an overnight endeavor. Building a thriving online coaching business with a calendar fully booked with paying clients requires time, effort, and perseverance to solidify your name and reputation in the industry.
Here's what you need to understand and accept
1. You're a Coach, Not a Salesperson: Remember your primary role is coaching. You're not expected to be a sales or business development expert. Your focus should be on providing valuable coaching services to your clients.
2. You'll Know If You're Cut Out for It by Coaching: Doubts about your coaching abilities are natural, especially when you're just starting. The only way to determine your suitability for this profession is by actually coaching clients and gaining experience and, for that, you need to focus on getting your first clients.
3. A Solid Social Media Strategy Is Crucial: Success in the online coaching business relies heavily on solid strategy. Your strategy should include a clear plan for lead generation, content creation, marketing, and continuous self-improvement.
4. Consistency Is Key: Effective strategies take time, effort, and constant refinement. If you
keep changing your strategy every other day, it will never get a chance to work. Consistency is essential to build an online coaching business.
5. Resist the Urge for More Courses and Training: It's easy to fall into the trap of thinking that taking more courses or obtaining more certifications will guarantee success. In reality, you often need not more courses but a focused, strategic approach to your business.
Stop the waste
What's at stake if you continue down the path of self-doubt and frequent strategy changes? You're wasting valuable time, money, and energy. These precious resources could be better invested in actually coaching clients, refining your approach, and growing your online coaching business.
So, it's time to put an end to the self-doubt and the ever-changing strategies. It's time to commit to your journey as a coach and develop a consistent, results-driven approach to your online coaching business.
Ready for a change?
If you're serious about transforming your online coaching business, it's time to seek guidance and support from someone who has been through the same challenges and emerged successfully. Get in touch with LGWE – The One-Stop Shop for coaches, and we'll show you how to create a personalized strategy for your coaching business and develop a concrete action plan for growth so you can start booking calls, getting clients, and focusing on what matters: Coaching!
Click here and book a free consultation call with us and learn more about our exclusive DFY services.
Remember, success in the online coaching world doesn't happen overnight, but with the right mindset and strategic approach, you can overcome the challenges and build a thriving business. Embrace your role as a coach, focus on your strategy, and watch your business flourish over time.
Endora Mackrodt, Executive Contributor Brainz Magazine
Endora is a certified personal, CBT, and mindfulness coach and an online business growth strategy expert. After over a decade of experience in sales, business development, and operations, she decided to pivot her career toward coaching. But it wasn't long before she realized her passion was helping other coaches grow their businesses. As someone with a wealth of knowledge in lead generation and social media growth, she knew she couldn't keep this valuable information to herself, so she founded LGWE – The One-Stop Shop For Coaches. Her mission: Help coaches focus on what matters: Coaching!
