Written by: Irina Proskurina, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
The TOP USA Awards ceremony has successfully taken place, marking an extraordinary evening! The event was a triumph, brimming with memorable moments, exceptional talents, and a sense of unity. Our CEO, received the esteemed "TOP 100 USA Entrepreneurs of Ukrainian Origin" award. This accomplishment fills us with pride and we appreciate the acknowledgment of our significant input into the American business sector.
As the night unfolded, we saluted our sponsors, partners, and the amazing team that worked tirelessly to make this event a reality. The charity auction held in aid of Ukraine highlighted the benevolence of our attendees, and the allocation of 50% of ticket sales revenue further fortified the connection between our community and our homeland.
The modern world of business and management is full of outstanding personalities who embody the most advanced strategies, innovations and inspiration. Among them, one can single out a person whose contribution to the field of management, international marketing and corporate communications is a true example of achievement and leadership. Her professional path has become an epitome of success and influence, encouraging others to strive for excellence. Let's invite you to an exciting journey through the biography and achievements of this outstanding specialist who left an indescribable mark in the world of corporate culture and business.
Oksana Voynich is an experienced and outstanding expert in the field of international marketing, global corporate communications and organizational development for large, global companies.
The beginning of the path: Education
After graduating from high school, Oksana decided to devote her education to the study of computer science and communications. Here she acquired valuable knowledge in the field of information technology and skills of interaction with people, which became an integral part of her future career. Oksana has successfully completed her bachelor's degree in communications and computer science, but her desire for professional growth has not faded.
Realizing her interest in international marketing and political science, Oksana decided to broaden her horizons and continue her education. She received a Master of Business Administration degree in International Marketing, which allowed her to fully immerse herself in the study of global markets, marketing strategies and trends. Her academic achievements and active academic activity attracted the attention of teachers and colleagues, which confirmed her talent and potential in the field of business.
However, the desire to achieve more and the desire for knowledge led Oksana to obtain a doctorate in political science. Her research and academic writings have been recognized in scientific and business publications, as well as confirmed her expertise in politics and international relations.
However, her achievements are not limited to education. Oksana is a master communicator and an excellent leader who is able to establish harmonious relationships and interact effectively with people in different cultural environments. Her ability to speak several languages, including German and Russian, makes her not only a professional, but also a cultural intermediary, able to build bridges between different business practices and regions.
Oksana brings her rich long-term experience in the field of management and consulting, covering various corners of the planet. Her ability to easily find solutions in diverse cultural and geographical contexts gives her a unique status as a global professional.
It not only improves business strategies, but also creates deep connections and mutual understanding between different sectors and subcultures. Her portfolio is a true showcase of success: it is decorated with numerous large-scale successful launches and international startups for global corporations. Not only in Western and Eastern Europe, but also in North America, she asserts her competence and leadership style.
Thanks to this multifaceted experience, Oksana Voynich is able to successfully implement projects in a wide variety of geographical and cultural conditions. Her unique professional path is a lesson in adaptation, the ability to learn from many experiences and apply them in a wide variety of situations.
Career highs
Oksana Voynich has extensive and diverse work experience covering many roles and fields of activity.
From 1992 to January 2000, Oksana held the position of Head Of Back Office at Glencore International AG, a Swiss company with a rich history and global influence. For 7 years and 8 months, she successfully managed various aspects of organizational functioning. Her responsibilities included the development and implementation of functions for external communications, investor relations management, communities and government. She also engaged in the selection of suppliers, reconciliation of office-related expenses, and the development of a policy for reimbursement of travel and business expenses. In addition, she successfully managed staff functions, including employee policy, professional development and internal training programs, as well as organizational development and planning programs. Oksana was responsible for opening new offices in Southern Europe, which testifies to her outstanding leadership and focus on international development.
From January 2000 to October 2007, Oksana held a high-ranking position as Head of the Organizational Development and Corporate Communications Department at Robert BOSCH Ltd in Germany. For 7 years and 10 months of work in this company, she successfully managed strategy, management, budgeting and reporting on communication activities in the region with 7 countries. Her management skills also included overseeing customer and employee relationships, as well as developing and coordinating continuous improvement and change management programs. Her ability to effectively manage regional and domestic brand and media promotion campaigns confirms her ability to lead successful marketing and communication initiatives.
From October 2007 to October 2010, Oksana held the position of Managing Partner at People Republic Consulting, where she provided consulting support to companies in various aspects of global marketing, advertising and PR campaigns, organizational development and change management. She has successfully developed training solutions and programs for employees, conducted educational sessions and coaching sessions, and developed both internal and external communication strategies. Her involvement in developing best practices and effective approaches for employees in mergers and acquisitions highlights her expertise in change management.
From January 2011 to the present, Oksana Voynich holds the position of Vice President for Global Communications at Transmedia Group Inc. in Florida, USA. For 12 years and 8 months, she has successfully managed the international accounts, operation and development of the company's representative offices around the world. She develops and implements strategies, analytics, marketing plans and budgets, as well as conducts trainings and training programs for global clients.
In addition, Oksana has also been providing her strategic and operational solutions to organizations and individuals in the United States and around the world for more than 25 years. In her impressive portfolio of consulting services, there is a wide range of areas in which she demonstrates her professional experience and skills.
One of the key areas in which Oksana actively applies her knowledge are organizational development programs (OD) and continuous improvement processes (CIP). Her expertise in this field allows her to develop strategies and tactical plans that contribute to the effective growth and improvement of business processes in organizations. She is also actively engaged in the development and implementation of international marketing strategies, including market analysis, marketing research, surveys, brand awareness, as well as the launch of successful advertising campaigns. Her skills in international marketing allow her to effectively attract attention to brands and products, making her a sought-after specialist in this field.
The next important area of Oksana's activity is corporate communications. Her political analysis and lobbying, as well as work with institutional, non-profit and government relations, contribute to maintaining effective links between organizations and their stakeholders. Oksana is able to build effective public relations strategies, including the development of tactical plans, reputation management, anti-crisis programs and events. Her ability to maintain effective communication both in everyday life and in critical situations makes her a valuable asset in the field of corporate communications.
Oksana also shows her skills in developing personal marketing and motivation programs, which allows her to create strategies that promote better personnel management and increase their motivation. She conducts staff surveys and develops solutions aimed at improving the work process and the general mood of employees.
Her achievements also include participation in international business startups, where her analytical and managerial skills allow her to successfully develop market entry strategies, analyze competitors, determine the budget and assess personnel needs. Her experience in this field confirms her ability to lead and develop new initiatives.
Thus, Oksana Voynich is not only an outstanding specialist in the field of organizational development, international marketing and corporate communications, but also an experienced practitioner who is able to work successfully in various fields and environments, taking responsibility for strategic and operational decisions that contribute to the successful development of clients around the world.
Confession
Oksana's professional path is filled with many impressive achievements:
As a member of the International Association of Business Communicators, Oksana has demonstrated her dedication to the development of corporate communications and the exchange of best practices.
Her professional skills in the field of lean manufacturing and strategic management are confirmed by the status of a Professional with a Six Sigma black belt and MSI certification. This indicates its ability to increase the efficiency of processes and achieve maximum productivity.
Oksana has also carefully studied change management, which is confirmed by certification from LudersPartner in Stuttgart, Germany. This proves her willingness to manage complex situations and ensure successful transformations in organizations.
She is not only the holder of the Certificate of Education and Leadership Development (LeaD) from the Bosch Management Development Center in Austria, but also successfully completed the Management GRID Program at the same center. This indicates her desire to develop leadership skills and effectively manage organizational processes.
Oksana uses unique assessment methods, such as a 360-degree interview and a Qualification with feedback from the Bosch Management Development Center, to effectively manage conflicts and implement positive changes in the organization.
Her ability to present and communicate effectively is highlighted by her authorship of the presentation skills presented in KMK-TACK, as well as certification in coaching and emotionally competent leadership from TMI.
A number of her achievements include the awards of the Winner of the Bosch World Brand Competition in 2004 and 2006, as well as the status of Editor-in-Chief of the Bosch regional newsletter for employees of Vedomosti Bosch from 2002 to 2007.
She is also the author of more than 50 publications in scientific and business publications from 2007 to 2010, which highlights her contribution to the academic and business spheres.
Her extensive knowledge and experience also found expression in teaching – Oksana lectured on the course of organizational development for students of the specialty "Journalism" at the Taras Shevchenko National University from 2010 to 2020.
Oksana's projects in the international development program for leading companies such as "Regionalization", "Verticalization", "Global Network", "BeQIK", "Journey through Client Values", "Rubik's Future" and others emphasize her ability to implement strategic initiatives.
The award for the best anti-crisis strategy among Bosch's European subsidiaries in 2008 confirms its ability to effectively manage complex situations and develop solutions to overcome challenges.
The promotion of the agency "People Republic Consulting" to the 3rd place among the best corporate communications agencies in Ukraine for the period from 2007 to 2010 demonstrates its outstanding contribution to the field of PR and communications.
The story that has been told becomes an important reminder of how perseverance, education and the desire to improve can lead to impressive achievements. The example described in this article highlights that in the world of business and management, the key qualities are determination and the ability to adapt to constantly changing circumstances.
This narrative path shows that true success is achieved through a combination of knowledge, skills and creative intuition. Whatever the business world of tomorrow, the lessons that can be learned from this story will remain forever relevant. In a world where innovation and change are the norm, courage and willingness to take on challenges become the key to success.
Thus, the example of Oksana Voynich serves as an inspiration for everyone who strives to achieve great goals. Her path to success emphasizes the importance of education, perseverance and the ability to overcome difficulties. Everyone who is looking for their way in business and management can learn valuable lessons from this story to move forward with confidence and determination.
Irina Proskurina, Executive Contributor Brainz Magazine
Irina Proskurina is a proud CEO and founder of E-PR Online Agency – a New York-based digital platform that leverages online publications in the world’s most renowned media outlets to help people and businesses grow their brands. With years of experience in PR under her belt, she witnessed amazing client success stories: explosive audience reach boost, growth in SERP rankings and traffic, excellent brand reputation – you name it. She’d like to share these stories to inspire readers to pursue PR strategies for their business endeavors. Her services allow companies to grow their brand essence, increase engagement with their target audience, capitalize on SEO and carve a unique space in their mark.
