Empowering entrepreneur, Zondra Evans, is a motivational speaker, TV host, and executive producer with 40 years of corporate experience. Zondra TV Network, her global platform, empowers businesses and entrepreneurs through affordable marketing solutions and educational events.
The world of television has undergone an incredible transformation over the past century, leading us to the current age of streaming TV. What was once a novelty has now become a powerful tool for entrepreneurs looking to reach global audiences with ease. From the early days of rotating disks to the current dominance of streaming platforms, this evolution has opened new doors for entrepreneurs to build their brands, connect with audiences, and thrive in the digital landscape. Discover how streaming TV can help elevate your business and expand your reach in today’s dynamic market.
The evolution of TV has led to this exact moment in history
Television has certainly had a meteoric rise. When you sit back and think of all the technological advancements and cultural shifts that came together to change the way we consume content, it’s really been a fascinating journey!
Almost everyone across the globe has either heard of Streaming TV or consumed its content in one way or another.
The evolution of TV: A mini history
Television sure has undergone an incredible transformation in its short 100-year history. From a “fad destined to fail” to an integral part of our daily lives, who could have predicted that today we can view programming from around the world anytime of the day or night?
The early beginnings (1920-1930)
Yes, the very, very beginning.
Imagine watching a rotating disk, backlit by a neon lamp. Or the next evolution, the cathode-ray tube electronic TV that generated and received images.
The golden age of television (1940-1960)
Finally, broadcasts are a regular thing and TV is quickly becoming a popular medium for news and entertainment. TVs became a staple of American homes across the country, especially after WWII.
The Big Three Networks (ABC, CBS, and NBC) were born, and with them was the birth of content production and programming.
Of course, TV shows are still mostly black and white, but that doesn’t stop shows like I Love Lucy, Gunsmoke, and The Twilight Zone from becoming household names and shaping popular culture.
The cable revolution (1970-1990)
What initially began as a way for rural areas to receive broadcast signals quickly became the home to new channels, programming, and expansion of diverse content.
HBO, MTV, and ESPN were established and were quickly followed by other subscription-based channels offering original programming, youth-oriented programming, and niche content that completely revolutionized broadcasting.
The digital revolution (1990-2000)
Televisions switch from analog-to-digital, immediately improving picture quality and spearheading the way for even more channels.
Flat screen TVs begin to replace their bulkier old counterparts while DVRs allow viewers to pause, rewind, and record live TV.
The internet now allows viewers to consume online videos and content.
The streaming era (2010s-Present)
The rise of streaming services further changes how viewers consume content. Viewers can now watch what they want, where they want, and when they want.
Smart TVs allow users to stream content directly to their TVs, cellphones, tablets, and laptops without having to pay for additional devices.
Traditional TV viewership continues to decline as viewers “cut the cord” in favor of streaming services.
The evolution of entrepreneurs on TV
As television continues to evolve, there’s one thing that hasn’t changed, how entrepreneurs use societal shifts and changing perceptions to succeed.
From the earliest commercials to today’s reality-based business competitions like Shark Tank, TV has always been a place for viewers to pursue their entrepreneurial dreams.
While everyone’s journey is different, there’s one thing every entrepreneur can agree on. Intertwined with the triumphs and ideas are plenty of stories filled with struggle and failure.
Audience connection
Streaming TV’s easy accessibility has allowed entrepreneurs to build personal brands and connect directly with their audience.
This is it!
You can now share your journey, products, services, inspiration, knowledge, and so much more with a global audience.
It’s your brand, your voice, your message, out to an untapped market easier than ever before.
Common fears entrepreneurs have coloring outside the lines
Many entrepreneurs are afraid to invest in their brand on streaming TV. They’re afraid of:
Potential High Costs
Limited Reach
An Inability to Measure ROI
Short Attention Spans
And these worries are completely valid. Advertising on streaming TV is a highly effective way to engage audiences.
When you combine your streaming TV messaging with your current branding, campaigns, and lead generation, you can drive your brand to further heights and directly into your funnel for future nurturing.
Why streaming, why now
Despite any fears you may have associated with advertising on streaming TV, there are more reasons as to why you should include streaming TV as a part of your marketing strategy.
Targeted audience reach - Use advanced targeting capabilities to reach specific demographics and interests. That’s right, choose your exact audience.
Engaged viewership - Users are already engaged with the content they watch, making them more receptive to your related message.
Brand building - Establish and continue to build upon a strong brand identity.
Measurable results - Track key metrics as viewers engage across your platforms based on your messaging campaign.
Cost-effective options - Choose your ad placements based on your budget and campaign goals.
So, why now?
As the popularity of streaming platforms continues to grow, entrepreneurs are perfectly placed to grow with it.
Advancements in targeting capabilities are now making advertising on streaming TV more effective, efficient, and directionally focused.
After all, today is always a great day to explore the opportunities streaming TV offers to entrepreneurs. I invite you to join our Why Streaming Matters informational to learn how to connect further with your audiences and expand your entrepreneurial journey. Join us here.
Zondra Evans, Entrepreneur, Talk Show Host, Executive Producer
Zondra Evans is a seasoned entrepreneur and motivational speaker with over 40 years of corporate experience. As the founder and CEO of the Zondra TV Network, she uses her engaging style and practical advice to empower leadership, personal growth, and entrepreneurship across the United States and beyond. Evans is also actively involved in empowering women through her work with organizations like Dallas Professional Women and Leadership Global ."Success all starts with you and your willingness to accept ‘your Blue Rose moment.’ The moments that are presented throughout your life that prompt you to create something magical Visit her website to learn how “being the change that the world experiences” is within your reach.
