Written by Cleopatra Ogharadukun, Lead Coach and Facilitator
Cleo is the founder of Candid Coaching, helping people and teams create tangible change as a coach, consultant, and facilitator. Known for a direct, honest style, she cuts through the noise with clear growth strategies. Her articles offer practical tips to build resilience and move forward with confidence.
Decision-making can be downright exhausting, especially when you have to do it all day, every day. When you’re stuck in decision limbo, it can feel like a never-ending carousel of questions. You’re juggling multiple “what if” scenarios and second-guessing every option. Instead of spinning your wheels, use this straightforward framework to cut through the noise and take action.
It is designed to help you cut through the noise, refine your focus, and move into action with more clarity (and a lot less stress).
Define the real question in decision-making
One of the biggest obstacles to making a clear decision is trying to solve too many problems at once. Maybe you are wondering about hiring new staff, pivoting your business strategy, and upgrading your current product line, all in the same breath.
Which of these decisions, if made right now, has the potential to move things forward the fastest?
Is there a single question that needs to be answered first before tackling the others?
The trick is to identify the issue that’s most critical to your immediate goals. If you keep shuffling between multiple questions, you will end up with half-decisions that solve nothing. Pick the most pressing issue and give it your full focus.
Example in practice: If you’re debating whether to expand your product lineup or invest in marketing, pinpoint which one aligns with your most urgent challenge. If cash flow is tight, maybe the marketing push is your priority since it can bring in revenue faster. Once that’s sorted, you can revisit the product expansion without feeling overwhelmed.
Evaluate key factors (not every factor)
Gathering information is necessary, but there is a fine line between using data for clarity and drowning in it. When you are faced with an important decision, try to identify the handful of metrics or insights that truly matter. Let everything else slide off the table.
Focus on what moves the needle
What data points directly affect the outcome?
Which variables can you actually influence?
If you are trying to decide on a marketing campaign strategy, you might look at conversion rates, projected ROI, and available budget. Do not waste time crunching numbers that do not directly impact your goals. Information overload only leads to further indecision and plenty of wasted energy.
Example in practice: Let us say you want to decide between running social media ads or investing in an email marketing campaign. Focus on the data that tells you which audience segments are more engaged and which channels bring higher conversions. If it is clear that email subscribers are more loyal and make repeat purchases, that key insight might outweigh the shiny allure of social media ads.
Act, then adjust
Hesitation is easy; action is harder. Yet, the only way to know if a decision works is to implement it. Waiting for perfect conditions is the same as staying stuck. Once you have defined your main question and picked the data that truly matters, it is time to execute.
Make the call
Implement your plan.
Monitor the outcomes.
Adjust based on feedback.
The best part about this final step is that real-world data will tell you more than endless speculation ever could. If you see early wins, keep going. If you spot room for improvement, tweak your approach. It is far better to refine a decision in motion than to aim for perfection from the sidelines.
Example in practice: Suppose you decide to launch a new product feature. You roll it out to a small segment of customers first, watch how they respond, and gather feedback. If your initial assumptions need adjusting, you’ll find out quickly and be able to make changes before a full-scale launch. That beats overthinking and never actually hitting “go.”
Summary
Tough decisions become less daunting when you break them down into manageable steps. Define the one question you need to address, zero in on the metrics that matter, and then move forward.
Action builds momentum, and momentum drives growth.
Instead of living in the realm of “what if,” you shift into “let’s see.” That shift is where progress happens.
Try using this three-step method the next time you’re stuck. You might be surprised at how quickly clarity emerges once you stop overthinking and start doing.
Read more from Cleopatra Ogharadukun
Cleopatra Ogharadukun, Lead Coach and Facilitator
Cleo is the founder of Candid Coaching, where she blends her global coaching, consulting, and facilitation expertise to help people achieve real breakthroughs. Her style is direct yet supportive, guiding clients to tackle root challenges and spark lasting progress. Check out her profile for more articles and discover how her methods can lead you toward your next success.
