Written by: Patricia Baronowski-Schneider, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Public relations (PR) has evolved significantly in recent years. In the past, PR was focused mainly on traditional media relations, such as pitching stories to journalists and getting coverage in newspapers, magazines, and TV shows. However, the internet and social media rise has changed the PR landscape. Today, businesses need to use a variety of channels to reach their target audiences.
The new wave of PR is about creating and sharing relevant and engaging content with your target audience. This content can be anything from blog posts and articles to videos and infographics. The key is to create content that will help you build relationships with your audience and position yourself as an expert in your field.
There are several ways to spread the word about your business and showcase it to prospective clients and customers. Here are a few tips:
Create a robust online presence. This includes having a well-designed website, being active on social media, and submitting your content to relevant online directories.
Get involved in online communities. This is a great way to connect with potential customers and build relationships.
Attend industry events. This is a great way to network with other businesses and learn about new trends.
Partner with other businesses. This is a great way to cross-promote your businesses and reach a wider audience.
The new wave of PR is about being creative and thinking outside the box. There are no hard and fast rules, so experiment with different channels and see what works best for your business. The most important thing is to create relevant and engaging content for your target audience.
Here are some additional tips for businesses that want to use the new wave of PR to their advantage:
Focus on storytelling. People are more likely to remember and share stories than they are to remember facts and figures. So, ensure your content tells a story that will resonate with your audience.
Be authentic. People can spot a fake from a mile away. So, be yourself and let your personality shine through in your content.
Be consistent. The best way to build a following is to be compatible with your content creation and distribution.
Measure your results. It's essential to track your results to see what's working and what's not. This will help you make necessary adjustments to your PR strategy.
The new wave of PR is an exciting opportunity for businesses to reach new audiences and build relationships. By following these tips, you can use PR to your advantage and grow your business.
Patricia Baronowski-Schneider, Executive Contributor Brainz Magazine
Patricia Baronowski-Schneider. I’m the founder of Pristine Advisers, since 2010. I have been in the IR/PR industry for over 35 years. I am a 3 x’s international best-selling published author and have also been featured in various books about IR/PR and Business. I’m a member of the Farmingdale Chamber of Commerce, have been featured in and on the cover of multiple magazines and newspapers and won many awards for my work. I help companies around the world to be in front of the audiences that matter most to their business. Check out my YouTube Channel – Been There/Done That where I offer free advice on trending topics. You can also check out my Podcast “Successful Minds with Patty B”.
