Written by Abbey Dyer-Amonette, AI Expert & Business Coach
Abbey Dyer-Amonette is an Entrepreneur and Success Strategist. After several traumatic life experiences left her with self-doubt and anger, she found purpose and positivity by creating strategies to develop and maintain a success mindset. She is dedicated to helping others move past blocks and limiting beliefs, to create a life and business that lights them up.
In a world where artificial intelligence is becoming more deeply embedded in our daily lives, the question of authenticity has never been more critical. For female entrepreneurs and coaches who strive to make meaningful connections with their audiences, AI can feel like a double-edged sword. On one hand, it offers incredible opportunities for efficiency and reach. On the other, it can feel impersonal, mechanical, or even at odds with the heart-centered approach that defines your business.
So, how do we reconcile these two forces? The answer lies in authenticity. Authenticity in AI isn’t just a buzzword; it’s a transformative approach that allows you to harness technology in a way that aligns with your values and vision.
Why authenticity matters
At its core, authenticity is about being real and relatable. It’s what draws people to your brand and keeps them coming back. For female entrepreneurs and coaches, this often means showing up with vulnerability, empathy, and a clear sense of purpose. When AI enters the equation, it’s easy to feel like those human qualities might get lost.
However, when used intentionally, AI can amplify your authenticity rather than detract from it. It’s about creating a partnership where AI supports your voice, your values, and your vision instead of replacing them.
The dangers of inauthentic AI
When AI is used without a focus on authenticity, the results can feel hollow and disconnected. Think about the last time you received a canned response from a chatbot or saw content that was clearly mass-produced. It may have solved a problem or answered a question, but it likely left you feeling like just another number.
Inauthentic AI can create a disconnect between you and your audience, eroding trust and making it harder to build lasting relationships. For heart-centered businesses, this is the exact opposite of what you’re trying to achieve.
How to build authenticity into your AI strategy
1. Infuse your voice into every interaction
Your voice is what sets you apart. Whether you’re using AI for content creation, customer service, or marketing, make sure it reflects your unique tone and values. This means taking the time to train AI tools with examples of your writing or adjusting their settings to mimic the warmth and personality your audience knows and loves.
2. Be transparent
People value honesty, and that extends to how you use AI. Let your audience know when they’re interacting with a bot versus a human, and explain how AI helps you serve them better. Transparency builds trust and shows that you respect your audience’s intelligence.
3. Prioritize connection over perfection
AI can sometimes feel overly polished, but perfection isn’t the goal. Your audience wants to connect with the real you, not a flawless machine. Don’t be afraid to leave room for a little humanity—whether that’s through humor, storytelling, or a heartfelt message.
4. Use AI to enhance, not replace
Think of AI as a partner, not a substitute. Use it to handle repetitive tasks, free up your time, and gather insights that help you understand your audience better. Then, use that time and knowledge to create deeper, more meaningful connections with the people you serve.
The feminine approach to authentic AI
As female entrepreneurs and coaches, we have a unique opportunity to lead the way in demonstrating what authentic AI looks like. By anchoring our use of AI in empathy, creativity, and connection, we can show the world that technology doesn’t have to be cold or impersonal.
Authenticity in AI isn’t just a strategy; it’s a movement. It’s a way to ensure that as technology continues to evolve, it remains a tool for empowerment rather than division.
By embracing authenticity in your AI strategy, you’re not just staying true to yourself. You’re creating a ripple effect that inspires others to do the same. And in a world that’s often starved for genuine connection, that’s a truly powerful thing.
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Abbey Dyer-Amonette, AI Expert & Business Coach
Abbey Dyer-Amonette is an AI Expert & Business Coach. As the CEO and Founder of Lead with Positivity which includes technology companies Global Girl Technology and Tennessee Girl Technology, she is dedicated to helping women live a life full of aligned purpose, freedom & joy. With 25 yrs of Leadership experience with a Fortune 500, she cultivates positive, heart-centered leadership that fosters both professional success and personal balance. She focuses on teaching her Positive Feminine Leadership™ program that guides women to lead with confidence, emotional intelligence, and collaboration, while achieving lasting success in their careers and lives. She recently won the First Place Award for Women in Tech, Science & Engineering from the Women Changing the World organization for her work in AI and Leadership.
