top of page
Aug 286 min read

The Grocery Galaxy – Groovy Growers

Jack Rasmussen is a leader in the worlds of performance science, the food industry, religion, education, and entertainment. Growing up in Silicon Valley and studying Business, Cinema, and Journalism at the University of Southern California has allowed him to explore creative pathways to raise people's vibration and meta-awareness within their respective fields.

 
Executive Contributor Jack Rasmussen

Grocery stores are taken for granted. They provide our weekly food, holiday cards, and snacks in home pantries worldwide for the homebodies. Each region has a grocer that offers fresh produce, packaged meats, and pre-packaged frozen food for the area to enjoy. Some supermarkets even prioritize health and quality more than abundance to put Americans' health first by supporting or partnering with local farmers (Limmer, 2024). The United States is home to several grocery brands that have come to withstand the test of time. Which brands stand out, and where exactly do their names come from?


Great eight: Came, ate, still eating

In Los Angeles, where I have spent most of my twenties, a grocery store called Erewhon has gained considerable traction. Looking at Erewhon more closely, you may notice it is “Nowhere” backward with the middle two letters switched. The name comes from a science fiction utopia described in Samuel Butler’s 1872 satirical novel, Erewhon. In the novel, Erewhon is a utopia in which individuals are held accountable for their health and prosecuted for being sick. Erewhon was founded in Boston, Massachusetts, in 1966 by a Japanese couple named Michio and Aveline Kushi. The Kushis were pioneers of the natural foods movement and created Erewhon to enhance their customers’ health and bodies. Erewhon’s rise mirrors that of Whole Foods Market, founded in 1978 (Erewhon).


Whole Foods Market is a behemoth in the grocery market, named after its mission: to serve whole foods. It has served healthy and organic food since the 1970s in Austin, Texas, as SaferWay. The official Whole Foods Market brand opened in 1980 as one of the US's first half-dozen natural food grocers. Expansion began in the 80s, first in Texas and then in New Orleans and Palo Alto, California. Acquisitions of other natural food chains such as Allegro Coffee, Harry’s Farmers Market, and Fresh & Wild powered their growth. I still order fresh food and smoothies from Whole Foods in my hometown of Los Gatos. However, Whole Foods Market was not the first in the United States or the Golden State to prioritize wholesome food and organic ingredients (Whole Foods Market).


Joe Coulombe opened Trader Joe’s in 1967 in Pasadena, California. He named it that to evoke an exotic vibe, inspired by the nearby restaurant Trader Vic’s (Meyersohn, 2022). Unsurprisingly, every product on Trader Joe’s shelves undergoes a rigorous taste test in the context of price and inventory at the store. Trader Joe’s prioritizes buying directly from suppliers to maintain low prices and only original products on its shelves to serve its neighborhood with tasty snacks you cannot find at many other grocers. Nevertheless, sometimes you need a big load (Trader Joe’s).


Costco is the prime American bulk grocery store for loading up. The company opened in 1976 as Prime Club in a converted airplane hangar on Morena Boulevard in San Diego. In 1983, the first Costco warehouse location was opened in Seattle, and the rest is history. The company became the first to grow from zero to $3 billion in sales in less than six years. Sol Price introduced the world’s first membership warehouse club in 1976 as Prime Club. Jim Sinegal and Jeff Brotman co-founded Costco Wholesale in Seattle in 1983, and then in 1993, the Price Club and Costco Wholesale officially merged to continue the wholesale legacy (Costco).


Sam’s Club opened its first club in Midwest City, Oklahoma, in 1983, named after Sam Walton (the founder of Walmart). Many clubs include sustainable features such as daylighting with skylights, night dimming, central energy management, water-conserving fixtures, natural concrete floors, and recycling. There are almost 600 clubs across the U.S. and Puerto Rico. A division of Walmart Inc., Sam’s Club, like Costco, is a membership warehouse club. The president and CEO is Chris Nicholas, and the headquarters is in Bentonville, AR (Walmart).


Publix is a renowned old grocery store founded by George Jenkins amid the Great Depression in 1930. George named his store after a struggling New York-based movie theater company, Publix Theatres Corporation (Marshall, 2017). Mr. George created a new kind of store in Winter Haven, Florida that set a precedent for cleanliness and employee relations. In 1940, Mr. George mortgaged an orange grove to create a shopping experience: air conditioning, wide aisles, catchy music, fluorescent lighting, frozen food cases, in-store donut and flower shops, and more. Publix grew throughout Florida in the 60s, 70s, and 80s. In the 90s and the 21st century, Publix has continued its employee excellence and beauty brand, expanding to more states such as Georgia, South Carolina, Tennessee, North Carolina, Virginia, etc. (Publix).

 

H-E-B has proudly served Texans since 1905. H-E-B is named after Howard E. Butt, the son of Founder Florence Butt. Butt started using his initials when he opened a store in San Antonio in 1942, and the name was shortened from "H.E. Butt Grocery Stores" to H-E-B in 1946. The company slogan, "Here, Everything's Better," also uses the same initials (Kleiner, 1995). The brand now offers Grocery, Bakery, Deli, Drug Store, Produce, Floral, Meat, and Seafood Departments. It also owns Central Market (products and produce from all over the world), Mi Tienda (a Mexican shopping experience), and Joe V’s Smart Shop (low-cost healthy ingredients for families on a budget) (HEB).


Wegmans is a values-based, family-owned regional supermarket chain founded by brothers Walter and John Wegman in Rochester, New York, in 1916. In 1950, Robert Wegman became chairman until he died in 2006. Today, Danny Wegman is chairman, Colleen Wegman is president and CEO, and Nicole Wegman is president of Wegmans Brand. Wegmans partners with farms near their stores on the East Coast to ensure top quality and has created an initiative to remove artificial ingredients from their ingredients list. Wegmans has created a beloved and longstanding brand (Wegmans).


How grocery hubs are evolving

Of course, West Coast grocery stores, such as Sprouts Farmers Market and Safeway, have been in steady business for a while, withstanding the pandemic and serving as examples of brands that have been able to expand across the country while maintaining their missions. I even worked at Safeway for a while, witnessing the remodeling of their brand theme from Lifestyle to Modern with brighter colors and tiled backsplashes in 2018. Even newer online grocers, such as Misfits Market, which owns Imperfect Foods, are making waves (Filson, 2023). The connection between supermarkets and farmers markets, specifically farmers, can be developed more in the future through local produce sections in stores, deeper supplier partnerships between stores and regional farmers, and technology integration to get farmers markets a larger distribution pool. As brands expand, they must be willing to maintain their roots and connection to farmers markets and sources of fresh and healthy ingredients. 


Follow me on Instagram, LinkedIn, and visit my website for more info!

 

Jack Rasmussen, American Author and Actor

Jack Rasmussen is a leader in the worlds of performance science, the food industry, religion, education, and entertainment. Growing up in Silicon Valley and studying Business, Cinema, and Journalism at the University of Southern California has allowed him to explore creative pathways to raise people's vibration and meta-awareness within their respective fields. He is the award-winning author of Fine Dining: The Secrets Behind the Restaurant Industry (2022) and Yin Yang: The Elusive Symbol That Explains the World (2023). He has worked with the National Science Foundation, California food banks, and international directors to help alleviate food waste and teach cultural literacy, among other expressions of his storytelling interests. He wants to continue to help serve and inspire global citizens to explore the unexplored and become more cognizant of and comfortable with their authentic presence through sharing his own. His artistic aim stays true: spread thought-provoking peanut butter and connective jelly. 

 

Works Cited:


  • linkedin-brainz
  • facebook-brainz
  • instagram-04

MORE ARTICLES

BUSINESS / MINDSET /
LEADERSHIP / LIFESTYLE

CHANNELS

PODCAST / ACADEMY

CURRENT ISSUE

Fabienne Prevoo cover.jpg
bottom of page