Written by: Hanna Hermanson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
In the fast-paced world of marketing, staying ahead of the curve isn’t just a goal – it's a necessity. And with the dawn of 2024 right around the corner, there are a few marketing trends you’ll want to double down on (and a few you’ll want to drop like a hot potato), in order to stay current, relevant, and ahead of the entrepreneurial curve. Do I have a marketing magic 8 ball? No, I don’t. But Human Design has a lot to say about the great paradigm shift that has begun to take the planet by storm – and this shift will impact everything from consumer behavior, to the fusion of technology and creativity. So go ahead, grab your front-row seat, and take a look at my predictions for 2024 marketing trends.
The dawn of a new paradigm
Did you know that planet Earth has a Human Design map, just like you? – it does! And in 2027, the earth will be going through a BIG energetic shift (after hundreds of years)!
What kind of shift, you ask? – this “new paradigm” is one that is characterized by feminine energy – and while the hustle/grind of masculine energy has successfully allowed us to build cities, governments, and community structures…we can now expect a heightened importance placed on: collaboration, connection, and emotional intelligence.
You: “Ok, Hanna…nice to know…but we’ve still got 3 years until that happens!” Me: “The shift has already begun, and it’s only gonna pick up steam!”
As we enter 2024, feminine energy will continue to be an integral part of every entrepreneur’s marketing strategy. And the collective consciousness will only become more and more attuned to the energy of the planet.
What marketing trends will start fading away?
In the ever-evolving world of marketing, as we embrace new trends and strategies…it's equally important to recognize the old beliefs that are fading away. And in 2024, we're being called to release quite a few beliefs that have long held sway in the marketing landscape.
It's time to bid farewell to the age-old convictions, including:
Others always know better.
Struggle is an inevitable companion on the road to success
Work must be a gruelling endeavor
Worth is something to be earned through hardships.
Effort alone equals results.
Embracing these changes in mindset will undoubtedly set the stage for a more innovative and successful marketing landscape in the years to come. And, help you leverage the law of attraction in your marketing.
What marketing trends will start blooming?
Amidst this significant shift in the marketing landscape, a bouquet of fresh trends is ready to bloom! – and with it, will come plenty of room for creativity. Marketing strategies will evolve to reflect the decidedly FEMININE energy that is rising in the greater consciousness. And as relationship-based marketing for coaches, and this nurturing and collaborative energy becomes more prevalent, we can anticipate a more empathetic and community-focused approach to marketing.
Instant Manifestation: Prepare to witness the power of quantum leaping, where marketers can skip traditional steps and see their visions materialize more rapidly than ever before.
Inherent Worthiness: Say goodbye to the struggle for validation; this paradigm shift emphasizes recognizing and embracing your intrinsic worth, paving the way for more authentic and resonant marketing.
Limitless Thinking: The boundaries of creativity will expand as we break free from constraints, opening doors to previously unimagined marketing innovations.
No Separation: In this new era, the perceived barriers between brands and consumers will blur, fostering deeper connections and collaborations that transcend traditional marketing boundaries.
Individual Responsibility: As the paradigm shifts, marketers will increasingly embrace personal responsibility for their actions, decisions, and the impact of their campaigns, contributing to a more conscious and accountable marketing industry.
In the year ahead, these budding trends will play a pivotal role in shaping marketing strategies and narratives, ultimately ushering in a more dynamic and connected marketing landscape.
So what does this mean for coach marketing in 2024?
1. More magnetism: Become the lighthouse
In this era of transformative change, MAGNETISM stands as a cornerstone of the paradigm shift. We're moving away from the hustle and push of the traditional masculine approach to marketing, and instead, a magnetic pull takes precedence – where clients are actually drawn to us, and we get clients to pre-enroll into our coaching programs.
It's a profound shift in perspective, and one that calls for us to be in alignment with our authentic selves. It compels us to ask, "How can I work with you?" and to understand the profound togetherness in this co-creative journey. This is not a teacher-student dynamic – it's a partnership where both parties emerge from a conversation elevated – rise together.
2. More alignment: Lean into intuition
In the dynamic world of marketing, the concept of alignment is key. And as we enter into the new paradigm, it will be important for coaches to use their emotional intelligence to determine what is, or isn’t in alignment for their brand. According to Human Design, misalignment can show up as: bitterness, anger, frustration, or disappointment. In contrast, positive emotions illuminate the way forward, directing us to the right path.
The invitation, then, is to trust your intuition in every business decision you make, and to cultivate a brand that “feels good.” This approach will not only guide you toward financial success – it will also pave the way for deeper connections, and more meaningful relationships with your clients.
3. More authenticity and individuality: Human creativity, supported by ai
As the new paradigm fully emerges, we will continue to find a unique ally in the form of artificial intelligence (AI) working in harmony with human creativity to enhance our connections and experiences.
At the core of this transformation lies the profound desire for genuine human connection. And as we become more attuned to our authentic selves, we will forge deeper connections. This interconnectedness forms the cornerstone of a shared experience characterized by ease and flow.
4. More emotion: Playing the energy game
In this exciting era of transformation, our understanding of effective communication will take a remarkable turn. And emotions will emerge as the central currency of connection and engagement.
Emotion is the powerful force that fuels the gears of human interaction – a force that people (literally) BUY into. And in the realm of coaching and beyond, it's crucial to recognize that comparisons between coaches is futile, because every individual offers a unique emotional journey. Embracing this understanding and leaning into our emotions becomes an invaluable tool, as it enables us to forge connections with those who genuinely require our guidance.
5. More personalization: No one-size fits all
In the evolving landscape of coaching and marketing, the old adage of one-size-fits-all will no longer hold true. The paradigm is shifting towards personalized and collaborative experiences. Meaning…we're moving away from rigid, pre-packaged, and all-encompassing “8-week programs.”
In this dynamic environment, the focus is on creating tailored experiences that adapt to the unique needs of individuals. The integrity of coaching lies in the ability to offer customized solutions that resonate deeply with each person's journey. It's about recognizing that every individual is on a distinct path, and by providing a more collaborative and personalized approach, we foster deeper connections and more meaningful, effective experiences. This shift not only embraces individuality but also empowers coaches to better serve the diverse needs of their clients and audiences.
What I expect from marketing in 2024
As we gaze into the future of marketing, a key takeaway for 2024 is the enduring significance of your personal brand. While the world of marketing may continue to dazzle with shiny new objects, platforms, and evolving algorithms, the one constant is your unique identity. Trends may ebb and flow, but your authenticity, dedication, and your brand's essence will remain the bedrock of your success. So, in the midst of ever-changing landscapes, remember to keep leaning into what makes you, and your brand, truly exceptional.
Ready to hit the ground running, and put these marketing predictions into action? As the CEO of The Feminine Marketing Boutique, I’d be happy to help! Reach out! – and let’s make 2024 the BEST year yet, for your biz!
Hanna Hermanson, Executive Contributor Brainz Magazine
Hanna Hermanson is the founder and CEO of Done for You Copywriting for Coaches. As a life and business coach for years, Hanna gained deep insights and intuitive knowledge about what motivates people to take action. Hanna and her team of expert copywriters combine these insights with creative copy strategies to scale coaching businesses and help transformational leaders get back into their zone of genius. Hanna's work can be found in Forbes, Thrive Global, and her book “Dream Life is Real Life” on Amazon.
When she’s not writing or strategizing, she can be found carbo-loading for half marathons or frolicking on the beaches of Mexico with her husband and labradoodle.
