Elsa Boutaric is a luxury fashion expert specializing in helping high-level executives, VIPs, and entrepreneurs define their signature style with ease and confidence. With extensive experience in fashion capitals such as Miami, New York, London, and Paris, she creates curated, bespoke wardrobes tailored to her clients' lifestyles. Her concierge styling services focus on simplifying the process of getting dressed, making everyday elegance effortless. Elsa is passionate about giving her clients back their time by streamlining their wardrobes, ensuring versatility and sophistication with every outfit.
Elsa Boutaric, Luxury Fashion Expert
Please tell us more about you.
I am a luxury fashion expert and personal stylist, committed to helping high-level clients discover their signature style with ease and confidence. I’m passionate about giving time back to my clients by simplifying the process of getting dressed, ensuring it doesn’t have to be complicated. My concierge styling services are designed to create wardrobes that meet my clients' specific lifestyle needs, making dressing up every day a seamless and enjoyable experience. What sets me apart is my ability to combine elegance with practicality, helping my clients look and feel their best effortlessly.
Tell us about a pivotal moment in your life that brought you to where you are today.
A pivotal moment for me was when I decided to go all-in on building my own personal styling business. I realized that getting dressed every day shouldn’t be complicated, and I wanted to give my clients back their time by simplifying that process. This is why I built my business around concierge styling services, focusing on my clients' lifestyles and creating wardrobes that meet their needs. I’m passionate about making dressing easy and helping clients build versatile outfits that work for them. To maintain a healthy work-life balance, I’ve developed a strict discipline that keeps me going every day, and I’m working on building strong cognitive resilience to navigate difficult moments and challenges with grace.
Tell us about your greatest career achievement so far.
One of my greatest career achievements has been building a successful styling business that serves a global clientele. I’ve had the privilege of working with high-net-worth individuals across the U.S. and Europe, crafting personalized wardrobes that meet their specific needs and elevate their personal style. My concierge approach allows me to offer a truly bespoke service, making a lasting impact on my clients’ lives by simplifying their wardrobe choices.
Tell us a bit about your story. How did you build your career until this point?
I started working in the fashion industry as a personal shopper in London, where I learned the importance of understanding clients’ individual preferences and how to craft personalized wardrobes that reflect their style. I then moved into visual merchandising, which allowed me to refine my eye for detail, style, and presentation. After moving to New York, I transitioned into the world of fashion editorial, where I worked as a stylist on creative projects for various publications. Eventually, I decided to take the knowledge and experience I had gained and build my own personal styling business. Starting this business in the USA was a pivotal moment for me, and I now focus on offering concierge services that simplify the process of getting dressed for my clients.
What are your next goals or projects?
My next goal is to expand my business as a global personal styling agency, offering bespoke services worldwide. Additionally, I’m working on launching a virtual personal styling platform powered by AI, which will help clients discover exclusive luxury items, including rare and fine vintage pieces.
What drives/inspires you?
I’m driven by the transformation I see in my clients when they feel more confident and comfortable in their own skin through their wardrobe choices. I’m inspired by the opportunity to simplify their lives while elevating their personal style, helping them express their best selves effortlessly.
Tell us about your greatest achievement so far!
My greatest achievement is turning my passion for fashion into a thriving global business. I’ve built a reputation for delivering personalized and elegant styling services, and I’m proud to have worked with high-level clients who trust me to create wardrobes that reflect their unique lifestyles and aspirations.
How do you maintain a healthy work-life balance?
To maintain a healthy work-life balance, I have developed a strict discipline that helps me stay on track and focused every day. As a mother and a business owner, I prioritize setting clear boundaries between work and personal time. I also make self-care a priority, which includes working on my cognitive resilience to handle difficult moments with grace and poise.
Where do you see yourself in 10 years from now?
In 10 years, I see myself leading a global luxury styling firm with a presence in the world’s most exclusive markets. I also envision continuing to develop my AI-powered fashion platform, making rare and exclusive fashion finds accessible to my clients while providing them with an even more personalized styling experience.
What is your motto?
"Elegance is an attitude." It’s about more than just the clothes you wear—it’s how you carry yourself and approach life with confidence and poise.
Who inspires you to be the best that you can be?
I’m inspired by my mentor Lauren Messiah, who has shown me how to combine business acumen with a passion for fashion. Her guidance and support have been instrumental in helping me scale my business and continue growing as a stylist and entrepreneur.
What is your work inspired by?
My work is inspired by the belief that fashion can simplify and enhance one’s life. I’m passionate about helping my clients discover their personal style in a way that makes their lives easier while making them feel confident and empowered.
What would you like to achieve for yourself and your business in the future?
I would like to continue expanding my business globally and build a legacy brand that sets the standard for luxury styling services. I also aim to mentor the next generation of fashion entrepreneurs, helping them navigate the competitive industry and find their own success.
What’s your purpose, mission, and driving force for all the work you do?
My purpose is to simplify my clients' lives by helping them feel confident and poised without the stress of figuring out what to wear every day. My mission is to bring elegance and ease into their daily lives through personalized wardrobe solutions that reflect their individuality and lifestyle.
Is there a core value that you are most passionate about?
Elegance and authenticity are the core values that drive everything I do. I believe that staying true to oneself while elevating one’s personal style is the key to both confidence and success.
What key advice do you have for achieving success?
Consistency and resilience are key. Success requires a willingness to adapt and learn from every challenge, while also staying true to your vision. Building strong relationships and communicating effectively with clients and partners is essential for long-term growth.
Are there additional qualities that contribute to success?
Discipline and mindfulness are crucial to achieving success. Taking care of yourself, both mentally and physically, ensures that you have the energy and focus needed to stay productive and meet your goals. Self-care and a clear vision are just as important as hard work when it comes to building a successful business.
What is your business name and how do you help your clients?
My business is called ELSABSTYLING. I help high-level clients, including VIPs, executives, and entrepreneurs, by simplifying their wardrobes to match their lifestyles, making getting dressed effortless. Through personalized styling services, I curate wardrobes that ensure my clients always feel confident and polished without the stress of figuring out what to wear.
What inspired you to create ELSABSTYLING?
I was inspired by the realization that many people, especially high-level individuals with demanding schedules, struggle to manage their wardrobes in a way that reflects their lifestyle. I wanted to create a service that not only helps clients look their best but also saves them time and energy by simplifying the process of getting dressed every day.
What specific goals/vision do you aim to achieve?
My goal is to build ELSABSTYLING into a global personal styling agency that provides a seamless, luxury experience for clients worldwide. I’m also working on developing a virtual styling platform powered by AI that will help clients discover exclusive luxury items, including rare and fine vintage pieces, making luxury accessible in new and exciting ways.
What kind of audience do you target your business towards?
I target high-net-worth individuals, including executives, VIPs, entrepreneurs, and world travelers who value elegance, simplicity, and exclusivity. My clients often lead busy lives and seek a service that takes the guesswork out of their wardrobe, allowing them to focus on their priorities while looking and feeling their best.
What services or products does ELSABSTYLING offer?
ELSABSTYLING offers concierge personal styling services, including wardrobe curation, personal shopping, and seasonal wardrobe updates. We focus on creating versatile, timeless wardrobes that align with our clients' lifestyles. I also offer membership packages that provide ongoing wardrobe maintenance and styling support.
How do they address the needs of your target audience?
My services are designed to save my clients time and reduce the complexity of managing their wardrobes. By curating a wardrobe that reflects their style and meets their specific needs, I help them avoid the stress of choosing outfits, whether they’re preparing for a meeting, a social event, or travel. My goal is to provide a seamless, stress-free experience that adds value to their busy lives.
What are the criteria for a client to work with you?
Clients who value elegance, exclusivity, and convenience are a perfect fit for my services. I work best with clients who understand the value of investing in a curated wardrobe and are open to trusting the expertise I bring to their personal style journey.
Is there a common challenge that your customers face?
A common challenge my clients face is managing their wardrobes in a way that aligns with their fast-paced lifestyles. Many struggle with maintaining a polished, cohesive style that suits both their personal and professional lives, while also dealing with the demands of travel or multiple homes.
How are you helping them to face this challenge?
I help my clients overcome this challenge by providing a personalized, hands-on approach to curating their wardrobes. I take the time to understand their lifestyle, needs, and preferences, and I create tailored solutions that make it easy for them to get dressed effortlessly, no matter the occasion. I also offer ongoing support and wardrobe maintenance to ensure their style stays current and relevant.
What sets ELSABSTYLING apart from other services in the industry?
ELSABSTYLING differentiates itself by offering concierge lifestyle services. I provide personal styling sessions curated to each client’s lifestyle, making the process of getting dressed easy and stress-free. My focus is on building a relationship with clients, ensuring their unique style is reflected in every piece they wear while saving them time and simplifying their wardrobe decisions.
How does ELSABSTYLING differentiate itself from competitors in the industry?
What sets ELSABSTYLING apart is my concierge approach to styling. I not only curate a wardrobe but also build a relationship with each client to ensure their unique style is reflected in every piece they wear. I focus on providing a stress-free, seamless experience, saving my clients time while ensuring they look their best at all times. The highly personalized service I provide is tailored to the client's specific lifestyle, which makes getting dressed every day an effortless process.
What are your current goals for your business?
My current goals are to expand ELSABSTYLING as a global personal styling agency and to develop a virtual styling platform powered by AI. This platform will help clients discover rare, exclusive luxury items and streamline the personal styling process, making it accessible to a wider audience.
Could you share some success stories from your clients?
One of my clients, a high-level executive, struggled with managing her wardrobe across multiple homes. After working with me, she now has a versatile wardrobe for each location, saving her time and ensuring she always looks polished. Another client, a world traveler, relies on me to create cohesive travel wardrobes, which has taken the stress out of packing and allowed her to enjoy her travels more fully.
Can you share any success stories/achievements that ELSABSTYLING has experienced?
ELSABSTYLING has had the privilege of building long-term relationships with clients who return season after season for my services. I’ve also been able to expand my client base globally, offering styling services across Europe and the U.S., including key luxury markets like Paris, London, and Miami. A major achievement has been the ongoing development of my AI-powered platform, which is set to revolutionize how clients interact with their wardrobes once it’s launched.
How do you foster connections and support among your audience?
I foster connections by maintaining ongoing communication with my clients, offering real-time styling support through text or WhatsApp, and providing seasonal updates to keep their wardrobes fresh. I also engage with my audience through social media, offering tips, inspiration, and personalized fashion advice. Building a strong relationship with each client is at the heart of my business, ensuring they always feel supported and valued.
If you could change one thing about your industry, what would it be and why?
If I could change one thing about the fashion and styling industry, it would be the emphasis on trends over timeless style. I believe fashion should be a reflection of individuality and lifestyle, rather than a constant chase for the next big trend. Too often, clients feel pressure to follow trends that don’t necessarily suit their personal style or lifestyle. I would love to see a greater focus on helping people build timeless wardrobes that serve them long-term, instead of pushing fleeting fashion fads.
In your experience, what are some common misconceptions about the personal styling industry?
One common misconception about personal styling is that it’s only for celebrities or extremely wealthy individuals. Many people think hiring a personal stylist is out of their reach, but in reality, styling is about creating value by simplifying daily routines and curating a wardrobe that truly reflects the individual’s personality and lifestyle. Another misconception is that personal styling is purely about fashion or trends, when in fact, it’s more about functionality, confidence, and helping clients feel empowered in their own skin.
How do you and your business address these misconceptions?
At ELSABSTYLING, I focus on providing services that emphasize the importance of building a timeless, versatile wardrobe that suits each client’s unique lifestyle. I work with clients to craft wardrobes that make their lives easier, not more complicated, by focusing on elegance and practicality rather than trends. By offering personalized, concierge services that are tailored to each client’s needs, I also aim to show that personal styling isn’t just for celebrities—it’s a valuable service for anyone looking to simplify their wardrobe and elevate their style.
For readers inspired by this conversation and eager to start their journey, what first steps would you recommend?
The first step I recommend is taking a moment to truly understand your personal style and how it fits with your lifestyle. Look at your current wardrobe and ask yourself, "Do these pieces reflect who I am and how I want to feel every day?" Identify what you love to wear and what makes you feel confident, then start building around those core pieces. Another important step is to focus on quality over quantity—invest in timeless, versatile items that can be styled in different ways for various occasions.
If you're feeling overwhelmed, consider reaching out to a personal stylist for guidance. A stylist can help you create a curated wardrobe that works for you, making the process of getting dressed easy and enjoyable. Whether it's learning to simplify your choices or discovering what truly suits you, starting with a personalized plan can make all the difference in transforming your style journey.
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