Written by: Torie Mathis, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Are you a new business owner looking to make a splash in the digital world? Then you need to know about the seven essential components of digital marketing. Digital marketing is essentially using online platforms and channels to promote your products or services.
And new business owners need to jump into digital marketing. In today's digital age, an online presence is crucial in reaching potential customers and creating brand awareness. It's not only incredibly effective, but it's cost-effective even for newbies to the entrepreneurial world. So, what are the seven parts of digital marketing that can help bring your business success?
The 7 Parts of Digital marketing for New Business Owners
1. The importance of Search Engine Optimization (SEO)
SEO is the process of improving your website's ranking on search engines such as Google, making it easier for potential customers to find you.
When starting a new business, it can be difficult to get noticed online. With so much competition, how can you make sure that your website shows up in search engine results? The answer is SEO or search engine optimization. By optimizing your website for search engines, you can improve your visibility and attract more visitors.
While this may seem like a daunting task, there are a few simple steps that any business owner can take to get started. First, research keywords that are relevant to your business and include them in your website content. Second, create backlinks to your website from other websites. This will help to improve your website's authority and boost your ranking in search results. Finally, make sure that your website is mobile-friendly and takes advantage of social media. Taking these steps will help you to get noticed online and attract more customers to your new business.
2. Pay-per-click Advertising for more traffic
Pay-per-click advertising is paying for your website to appear at the top of search engine results, bringing in more traffic.
When you are first starting out in business, it can be difficult to get noticed. With so many other businesses competing for attention, it can be hard to make your voice heard above the din. That's where pay-per-click (PPC) advertising comes in.
PPC is a type of advertising that allows you to have your ad placed at the top of search engine results pages (SERPs). When someone searches for a term related to your business, your ad will be the first thing they see. And because you only pay for each click on your ad, PPC can be an effective way to reach new customers without breaking the bank. So if you're looking for a way to get your business off the ground, consider investing in a pay-per-click campaign.
3. Reach a wider audience with Email Marketing
Email Marketing is the process of building a list of email subscribers and sending them promotional content that can help drive sales and customer loyalty.
If you're a new business owner, you may be wondering why email marketing is so important. After all, isn't social media the best way to reach potential customers? While social media is important, email marketing should also be part of your marketing mix.
Here's why: first, email allows you to reach a wider audience than social media. Second, email is more personal than social media. You can craft messages that are tailored to individual subscribers, and you're more likely to get a response from an email than from a social media post. Finally, email is more affordable than many other marketing channels.
So if you're looking to reach more potential customers and grow your business, consider adding email marketing to your marketing mix.
4. The power of Social Media Marketing
Social media marketing is utilizing social platforms such as Facebook, Instagram, and Twitter to engage with customers and promote your brand.
Social media marketing is important for new business owners for a number of reasons. First, it allows you to connect with your target audience directly. You can learn about their needs and wants and then create content that speaks to those needs.
Additionally, social media marketing helps you to build brand awareness and create an identity for your business. Finally, social media marketing can be a great way to drive traffic to your website or brick-and-mortar store. By creating engaging content and using effective marketing strategies, you can reach a large number of potential customers through social media.
With so many benefits, it's clear that social media marketing should be a key component of any new business owner's marketing plan.
5. Attract potential customers through Content Marketing
Content marketing is creating valuable content, such as blog posts or videos, to attract potential customers and establish yourself as an expert in your field.
As a new business owner, you may wonder why content marketing is so important. After all, you're already busy enough trying to get your business off the ground. However, content marketing can be a powerful tool for attracting new customers and keeping them engaged with your brand.
By creating informative blog posts, helpful how-to guides, and interesting infographics, you can show potential customers that you're an expert in your field and that you're invested in helping them succeed. In addition, regular updates to your blog or website will keep people coming back for more, and social media sharing can help to extend your reach even further. If you're not sure where to start, there are plenty of resources online that can help you get started with content marketing.
But don't wait too long to start ‒ the sooner you begin, the sooner you'll start seeing results.
6. Promote your products or services with Affiliate Marketing
Affiliate marketing is partnering with other businesses to promote each other's products or services.
For any new business owner, it is essential to find cost-effective ways to market their product or service. Affiliate marketing is a great way to achieve this. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
Essentially, you are paying people to promote your products or services for you. This can be a very cost-effective way to reach new customers, as you only pay affiliates when they successfully bring new business your way. Additionally, affiliate marketing can help to build brand awareness and credibility, as well as generate leads and sales. As such, it is an essential tool for any new business owner looking to get their business off the ground.
7. Build trust and credibility with Influencer Marketing
Collaborating with social media influencers to showcase and promote your brand to their followers. If you're a new business owner, influencer marketing can be a powerful tool to help raise awareness of your brand. By partnering with influencers who have already built up a large following, you can tap into their audience and grow your reach.
In addition, influencer marketing can help to build trust and credibility for your brand. When potential customers see that you're endorsed by someone they respect and follow, they're more likely to give your products or services a try. Done well, influencer marketing can be an invaluable part of your business's growth strategy.
Use Digital Marketing to Grow your New Business!
As a new business owner, it's important to have a strong understanding of these seven components of digital marketing and how they can help you grow. Whether it's improving your search engine ranking or building relationships with influencers, each aspect can play a crucial role in driving success for your business.
So don't wait – start investing in your digital marketing strategy now. Your future customers will thank you.
Are you being SMART with digital marketing for your new business, or could it use a little work? Take the SMART marketing quiz and find out! Get specific recommendations on how you can maximize your digital marketing strategy!
Torie Mathis, Executive Contributor Brainz Magazine
Torie Mathis helps entrepreneurs, like you, use digital marketing to grow your business without wasting time, money, or your sanity. She is a best-selling author, Army veteran, speaker + trainer, and your digital marketing coach. You don't need crazy tech skills, buckets of cash, or dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be SMART. Torie hosts SMART AF, a show for non-techy entrepreneurs looking to grow their small business, with her husband Sean Mathis, and is the creator of SMART AF Magazine. Learn digital marketing for your small business at toriemathis.com
