Dan Stowell is known for his resilience and mental performance coaching. He is the architect behind Nova Fusion and hosts the inspiring EMG Transformations podcast.
In 2025, social media continues to dominate as the most powerful tool for businesses to connect with their target audience, build brand awareness, and drive revenue. But not all platforms are created equal. Investing your time and energy in the right platforms for your business makes the difference from an expensive tax write-off with fancy aesthetics to actually bringing in more customers and generating more sales than you can handle.
At NF Media Agency, we’ve identified six essential platforms your business needs to be on to stay competitive and thrive in the digital market.
Here’s a detailed look at the platforms NF Media Agency manages, what they’re best for, and why they matter for your business.
1. Instagram: Make your brand impossible to ignore
Instagram remains a leader in social media, offering unparalleled opportunities for businesses to connect with their audience through visually appealing content. From photos, Reels, stories, and IG Lives, Instagram is built for social sharing and high engagement.
What it’s best for:
Showcasing your social credibility and reputation
Boosting brand awareness and attracting more customers
Highly effective targeted ads that blend with organic content and user preferences
What it’s best for:
Industries: Restaurants, Health & Wellness, Hospitality, Fitness, Travel, Beauty, Retail, Fashion
User Demographics: 25–34 age group
Key features in 2025:
Reels: Short-form video content drives the most organic reach and engagement
Instagram shopping: Turn your feed into a storefront with shoppable posts
Stories & highlights: Share temporary, engaging content to test with your followers and then repurpose it on your feed for non-followers and long-term impact
Influencer collaborations: Opportunity for viral collaborations and explosive business growth
Instagram is ideal for connecting with your local community, expanding your reach with stunning visuals, and stacking social credibility that leads to conversions.
2. Facebook: Where brands become communities
Facebook continues to be a powerhouse platform for building loyal communities, running highly targeted ad campaigns, and promoting events. Its advanced features make it essential for businesses looking to foster long term relationships with their audience.
What it’s best for:
A powerhouse for paid ads with advanced ad targeting options
Creating private groups and engaging with loyal customers
Driving local traffic and sales through targeted advertising
Promoting events and in-person experiences
Who it’s best for:
Industries: Local Businesses, Hospitality, Professional Services, Political Campaigns, E-commerce
User demographics: Broad appeal, with strong engagement among those aged from 35–54; Ideal for families and communities
Key features in 2025:
Facebook groups: Foster niche communities around your brand
Event promotion: Promote events with seamless RSVPs and visibility
Reviews: Receive customer reviews that improve your professional reputation
Advanced ads manager: Micro-target specific demographics with retargeting and lookalike audiences
Facebook is fantastic for businesses that want to connect with local, family-oriented audiences and drive conversions through targeted ads.
3. LinkedIn: The professional powerhouse
LinkedIn is the gold standard for B2B businesses and professional services. It’s where
decision-makers spend their time and where you can build authority, trust, and relationships that lead to business growth.
What it’s best for:
Recruiting top talent
Generating high quality B2B leads and professional contacts
Building professional credibility and showcasing thought leadership
Who it’s best for:
Industries: Professional Services, Technology, Education, Finance, Recruiting, Consulting
User demographics: Professionals aged 30–49; high-income, highly educated users with an influx of young professional college creators aged 20–24
Key features in 2025:
Creator mode: Amplify your visibility with personal and company updates
LinkedIn ads: Precision targeting to reach key decision makers in your industry
LinkedIn live: Real time video for product launches, webinars, industry discussions, and podcasts
LinkedIn articles: Become your own professional digital publisher and establish industry authority
LinkedIn is the best investment for establishing authority, growing your business network, and filling your B2B pipeline with leads.
4. YouTube: The content marketing king
With over 2 billion active users, YouTube remains the king of video content and the second largest search engine behind Google. It’s a platform where businesses can educate, entertain, and convert audiences with long form, high value content.
What it’s best for:
Enhancing brand visibility with tutorials, product demos, and how to guides
Publish private videos that serve as a resource for your community and clients
Creating evergreen content that ranks on Google and delivers continuous traffic
Who it’s best for:
Industries: Education, Entertainment, Fitness, Podcasts, Technology, Beauty
User Demographics: Broad audience age ranging from 18–44
Key features in 2025:
YouTube shorts: Competing directly with Instagram Reels and TikTok for short-form video content
Community tab: Connect with your audience through polls, updates, and behind the scenes posts.
Shoppable videos: Turn video views into instant sales with product links and e-commerce integrations
YouTube offers the biggest bang for businesses aiming to dominate search results and play the long game through high-quality content.
5. X (formerly Twitter): Own the conversation. Own the market
X is the go-to platform for real time updates and trends. Its conversational nature makes it perfect for brands and personal figures who want to stay relevant and engage with their audience quickly and authentically.
What it’s best for:
Sharing concise, impactful updates
Driving discussions around your brand
Trending topics and real time engagement
Who it’s best for:
Industries: News, Entertainment, Sports, E-commerce, Political Figures
User Demographics: More male dominated, with ages ranging from 25–34
Key features in 2025:
Grok 3: The most practical AI built to accelerate human understanding
Spaces: Audio chat rooms for live discussions and Q&A sessions
Real-time shopping: Upcoming features to turn conversations into purchases X is for brands looking to own conversations and carve out authentic thought leadership.
6. TikTok: The viral accelerator
TikTok has become the trending platform for explosive brand visibility, creativity, and engagement. Businesses that embrace its authentic, trend-driven style can see unparalleled growth.
What it’s best for:
Explosive engagement and brand visibility
Reaching younger audiences with engaging, short-form videos
Building viral campaigns around trends and challenges
Selling directly to consumers with integrated e-commerce tools
Who it’s best for:
Industries: Fashion, Beauty, Food & Beverage, Travel, Lifestyle, Entertainment
User demographics: Younger audience ages ranging from 16–24 dominating the platform
Key features in 2025:
TikTok ads: In-feed ads and Spark Ads amplify organic content for massive reach
E-Commerce integration: Advanced tools for seamless purchasing directly from TikTok videos
Influencer partnerships: Leverage creators to reach highly engaged audiences TikTok is perfect for brands looking to drive organic awareness and quick conversions.
Plan of action
In 2025, your business’s social media strategy isn’t about being everywhere all the time, posting three times per day. It’s about being on the right platforms with strategies that communicate to the right audience and deliver efficient results. Whether it’s the visual nature of Instagram, the professional influence of LinkedIn, or the evergreen opportunities on YouTube, these six platforms are essential for businesses aiming to grow in 2025.
As Metro Detroit’s Best Marketing Agency For Social Media Success, NF Media Agency specializes in crafting customized strategies for each platform that amplify what makes your business great, reach more customers, and make more sales.
Contact us now to elevate your social media presence and build your brand’s digital empire!
Read more from Dan Stowell
Dan Stowell, Entrepreneur, Podcast Host & Coach
Dan Stowell delivers expert insights into stress management techniques, health optimization strategies, and peak performance. He turned the adversity of growing up with an alcoholic father and being diagnosed with Crohn’s Disease into his advantage by taking control of his mindset. Leading with empathy and by example, Dan has dedicated his life to being an icon of inspiration and beacon of hope through his company, Nova Fusion. Experiences + Mindset = Growth
