Written by: Natalie Farrell, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
One of the common issues for people not having a successful launch is that they do it meekly. The let’s just have a soft launch or see what happens style doesn’t work.
Why?
Find out how to plan for a successful launch in our latest article where we reveal the 3 golden rules to help you and your business sparkle.
Golden Rule 1: What’s the purpose?
Don’t underestimate the impact of launch phase.
Don’t undermine the benefits of creating a lead up structure.
Do explore all possibilities to spread the word of your incredible new ventures.
Do think about the benefits to your attendees so you can offer them a Cherrylicious time and get them shouting about their experience as you leave an impactful imprint on their soul.
To help you chunk down to the real purpose of your launch and make the impact your dedication deserves ask yourself these 7 questions:
What do you want people to experience?
Is it an online or in person launch?
How are you going to communicate your launch?
What’s your budget?
Are you going to employ a team to help?
Are there any brands you can invite to co-create together and build brand awareness to each other’s brands?
Is there a competition you can run to raise awareness of the event?
Golden Rule 2: What are the benefits for the attendees?
It’s not just about the launch. Chunk Up. Think about the bigger picture and how the launch can serve you beyond the event itself.
Founders pros aside. Obviously. It’s your chance to shine so you want to make sure you're invested properly.
Let’s get into the who, why’s and what’s…
Who is on your list of attendees?
Why would they want to come along?
What's in it for them?
Get scribbling down some answers for these questions. Do take time also to pop yourself into the shoes of your attendees. Role play even through the experience you want to create for them.
This deep level of visceral feeling will really up level your decisions. And make the experience something WORTH talking about. Add that extra level of detail everyone will leave talking about.
Golden Rule 3: Make it powerful invest effectively
Ok so whatever the size of your launch. Wherever the venue is. Whomever you’ve decided to be on the guest list.
Remember it's not just about the launch. It’s more about the attention to detail. The tiniest touches take you that extra mile.
If your service gets someone buzzing.
All shook up.
Excited.
The more likely they are to remember the name of:
Your founders
Your product
Your company
And inevitably without a doubt they are likely to leave and talk about all of the above to someone.
Your guests are your Super Seeders. There to explore and experience what you have to offer. To hopefully then share with others.
What if I don’t have a budget? Get creative. You can still make an impact without spending a penny.
As an expert in creating overriding structures for my clients I would see this as the most incredible experience to create for someone. You can leverage the non budget into your marketing, use it in your story and content creating to demonstrate the passion behind your product. Demonstrate your tenacity as a passionate Soulpreneur.
With these 3 golden rules you are now ready as a soul led business owner to finally launch your business/brand/product. And if you get savvy about it, the guest list to your launch will be an evergreen investment. As the guests talk about the essence of your brand spreading the message. Potentially even becoming:
co-collaboratHERS
investHERS
finaceHers
planHERS
leadHERS
ContribtHERS to the missing piece of your grow rich through co-creation story (not read the first article in this series yet?) Head over to take a read here and discover how to grow rich through co-creation.
I really hope you’ve found some juicy tips on how to use your voice as a soul led business owner to elevate your brand. If you need more confidence on how to use your voice to sell this article may be useful
Looking to take your business to The Next Level Up? We love working with savvy Soulpreneurs who are ready to be recognised as experts in their field and are:
Seeking accolade
Desiring freedom
Step Into their full authority as a spiritual boss
Align their vibrational match with their financial needs
Get paid for their intuitive business mastery
Find out how to take your business to the next level by visiting Natalie’s website.
And if you’ve missed any of the articles in this series please do go back and have a read you can find all the articles at this link.
Follow me on Instagram, and visit my website for more info!
Natalie Farrell, Executive Contributor Brainz Magazine
Natalie Farrell is a leader in voice activation, intuitive sound healing, and linguistic psychology. With an accomplished 20+ year background in singing, voice coaching, presenting, and writing her work with Solopreneurs acts as a catalyst for profound transformation guiding them to be fully visible within their field of expertise. In 2021, she published her first book, ‘Light The Way’ a powerful companion for modern-day change makers who are ready to go all-in and approach business and life in an unconventional way. Her mission: to release reverberant voices.
