Written by: Chloe Redmond, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
A new denim line hits the fashion scene this fall, and it's getting the attention of a certain population of women who have been overlooked and underestimated by the fashion industry as a whole. The name of the line, Stand Tall Jeans, gives more than a hint toward its primary focus, which is an unwavering commitment to addressing the long-standing gap in the market for tall women’s clothing. Impeccable quality is just the beginning, as this denim line also promises to deliver an exceptional fit with real-world proportions and curve-loving cuts. These designs allow a discerning woman to stand tall in her full truth and be bold in her unique beauty.
Sister B Studios
The founder and lead designer of Stand Tall Jeans, Lynda Oniah (OH-KNEE-AH) hails originally from Lagos, Nigeria, and has a background in Banking and Treasury Services in the U.S. market. Feeling a pull toward fashion design led Lynda to enroll in the San Francisco Fashion Institute of Design and Merchandising, where she graduated with honors. While earning her degree and launching into the fashion market, Lynda developed a singular focus to bring to market a superior denim line that caters to the unique proportions of tall women.
“At Stand Tall Jeans, we are passionate about offering actual tall-length denim, specifically designed for tall women. We are obsessed with ensuring that our jeans provide the perfect fit, allowing tall women to embrace their height without limitations,” Lynda commented.
The denim line promises meticulous attention to detail that meets and exceeds the expectations of tall women, which Lynda hopes will in turn make her clients feel seen, understood, and confident in their appearance. The dedication to this goal extends beyond just providing jeans;
Stand Tall Jeans strives to build confidence, style, and a bold statement in the ultimate denim wardrobe for the tall woman.
Chloe Redmond, Founder of Vino Vaquera Consulting, sat down with Lynda Oniah to get down to the details of this bold and beautiful company.
Hello Lynda! We are so honored to share a piece of your story with the publication! When you are ready, please formally introduce Yourself to put audience! We would love to dive into your passion for entrepreneurship. Where does your professional drive stem from? Give us a glimpse into the early years of Lynda.
My name is Lynda Oniah (OH-KNEE-AH), and I come from Lagos, Nigeria. I decided to relocate to the UK in 2000 to pursue a Masters in Management. In December 2002, my husband and I moved to the USA, eager to establish our lives there. We secured 9-5 jobs and began building our future together.
Initially, I found success in the Banking and Treasury services sector, which brought me fortune and valuable experiences. However, as life settled into a rhythm, I felt a need for something more. Looking at myself in the mirror, I realized my true passion lay in the world of fashion.
Determined to follow my dreams, I took an 18-month break and enrolled at the Fashion Institute of Design and Merchandising (FIDM) in San Francisco. I graduated with honors and found my true home in the fashion industry.
Finding my niche took time, but I silenced distractions and focused on building my brand. I now reside in the Central Valley of California with my supportive husband, embracing the blessings of this new chapter. Inspired by my dad's entrepreneurial spirit, I set out to become an entrepreneur myself.
After some trial and error, I established my fashion brand, ODS (Oniah Design Studio), but eventually closed its doors. Now, with STJ (Stand Tall Jeans), I'm taking a more focused approach and introducing each piece to our loyal customers with care and appreciation.
Incredible! When did you decide to take your passion for fashion to the next level? What went into making that decision for you professionally? Can you also touch on your educational journey with fashion?
This pivotal moment in my life has been shaped by a series of events. Despite previous successes in my career, a persistent sense of unfulfillment pushed me toward change. In 2023, I realized that action was necessary, and I fully committed to that change. I firmly believe that every experience has prepared me uniquely for the launch of the STJ brand.
Before formal fashion training, I had an informal education in the world of fashion. During my teenage years, the neighborhood kids and I organized summer fashion shows, showcasing our unique styles on our makeshift runway—the street we called home. These experiences fostered my love for fashion from an early age.
As I transitioned into adulthood, I realized that merely flirting with the idea of being a designer wasn't enough. I needed to fully embrace my passion. Taking a leap of faith, I decided to carve out time from work and enroll in a fashion design program at FIDM in 2006. It was a significant step, but undoubtedly the best decision of my life.
Formal education in fashion design solidified my dedication and fueled my creative drive. Embracing this path aligned with my true aspirations, and the experience has been transformative.
How did Stand Tall Jeans come to fruition? It’s clear that your product solves a problem in the fashion industry. How does Stand Tall Jeans provide a solution?
Just before the pandemic hit, I faced the loss of a comfortable job, forcing me to make a crucial decision. Instead of searching for another job, I took the opportunity to create the business I had always wanted. However, I still needed a job to support myself financially.
During that time, I struggled to find suitable jeans for my height. Even major retailers lacked variety and often didn't consider a woman's curves or the unique proportions of tall individuals. This realization led me to found STJ—a brand dedicated to meeting the needs of tall women by offering well-fitting garments designed specifically for them.
STJ's purpose is to empower and instill confidence in tall women, providing them with stylish and well-fitting denim. We understand the frustrations of finding jeans that truly fit without compromising on length or style. At STJ, we are obsessed with offering actual tall-length denim designed to embrace and celebrate the height of tall women.
Our commitment to addressing the gap in the market for tall women's clothing is unwavering. We focus on impeccable quality, exceptional fit, and a diverse range of styles to revolutionize the way tall women experience denim. Every tall woman deserves jeans that enhance her natural beauty and empowers her to embrace her unique stature with pride.
Why should a customer purchase from your brand versus a competitor?
At STJ, our dedication is unwavering, and our focus is on the tall woman. We are passionate about delivering exceptional quality and impeccable fit in every product we create. Our goal goes beyond just providing jeans; we aim to build the ultimate denim wardrobe for tall women, one pair at a time.
Understanding the unique challenges faced by tall women, we pour our passion into every step of our design and manufacturing process. From sourcing the finest materials to employing meticulous craftsmanship, we ensure our products exceed expectations.
Our mission is to create a diverse range of styles, cuts, and washes that specifically cater to tall women, embracing and enhancing their natural beauty. Each pair of jeans is carefully tailored to provide the perfect fit, considering the unique proportions and curves of tall women.
Our commitment goes beyond great jeans; we strive to empower, inspire, and celebrate tall women. We aim to foster a community where they feel seen, understood, and appreciated. Together, we're on a journey to redefine the standards of tall women's fashion and establish STJ as the go-to brand for their denim needs.
Finding jeans that flatter my figure and allow me to confidently wear heels has always been a challenge. Many traditional brands overlook the needs of tall women, leaving us feeling like an afterthought. However, with STJ, I know my concerns are being addressed. STJ is dedicated to prioritizing the needs of tall women like me.
Now, I no longer have to struggle to find jeans that truly complement my height and style. STJ understands the importance of providing extended lengths that fit perfectly. By focusing on style, fit, and length, STJ aims to revolutionize the market for tall jeans.
With STJ, I can finally embrace my unique stature and feel like the center of attention in every pair of jeans I wear. No more compromises or settling for less. STJ caters to the specific needs of tall women, addressing the pain points that have plagued us for too long. Style, fit, and length are at the core of the STJ brand, ensuring that tall women like me can finally find the denim they deserve.
How would you like the customer to feel while wearing your brand?
Our mission at STJ is to empower tall women, enabling them to embrace their size and length with confidence and authenticity. As the ultimate one-stop shop for tall women, we offer a wide range of tall jeans and pants that not only fit perfectly but also celebrate their unique stature.
When a customer wears our brand, we want them to feel bold, confident, and empowered. We want them to take control of their style, exuding self-assuredness in every step they take. The Stand Tall girl embodies these qualities, radiating a commanding presence wherever she goes.
Through our clothing, we aim to inspire intentionality and determination in our customers. We want them to feel a sense of purpose with each stride, knowing that they can embrace their height and confidently declare, "I'm Tall and Sexy!" Our brand is a celebration of tall women, encouraging them to stand tall in their truth and embrace their own beauty and strength.
Why denim and focus on jeans specifically?
Having a couple of reliable pairs of jeans is just as important as having underwear in your wardrobe. I understand that finding suitable options to address this seemingly simple problem can be challenging. That's why at STJ, we have recognized this need and are dedicated to being part of the solution.
At STJ, our focus is on versatility, allowing you to explore different shapes and styles of pants and jeans. We believe in embracing a playful approach to fashion, offering a wide range of options that cater to your personal taste. Our goal is to help you build a comprehensive bottom wardrobe, starting with essential basics and then adding exciting and fun pieces to enhance your collection.
Whether you're looking for classic and timeless styles or trendy and unique designs, we have you covered. We aim to provide you with options that meet your style preferences and ensure that you feel confident and comfortable in every piece you wear. STJ is here to make your bottom-wear choices exciting and enjoyable, transforming your wardrobe into a reflection of your personal style.
Stand Tall Jeans is driven by the singular purpose to provide confidence, comfort, and style to discerning and savvy tall women through the denim she wears. With proportions that cater specifically to the unique attributes of tall women, Stand Tall Jeans focuses on delivering impeccable quality, exceptional fit, and a diverse range of styles that are beautifully curve-conscious, and as buttery soft as a favorite pair of jeans should be. Stand Tall Jeans is obsessed with the perfect fit, and embraces height, curves, and the femininity of women who deserve to be seen, understood, and feel totally confident in their style and natural beauty. The full collection and pre-orders can be viewed here.
For press inquiries, contact Chloe Redmond by email.
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Chloe Redmond, Executive Contributor Brainz Magazine
Chloe Redmond is a leader in digital marketing, influencer partnerships, and social media management. A chance opportunity to work with Chopra Global (Deepak Chopra’s legacy company) in 2020 that left her with the understanding of how mindfulness and marketing can co-exist. She is dedicated in helping entrepreneurs reach their pure potentiality through intentional and intuitive marketing practices. Her mission: to teach others how to put their authentic self into play what targeting their niche and discovering creative partnerships.
