Written by: Kristina Todorova, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Every business has a story and every founder ‒ a “why” as to what inspired them to launch it. Yet, many founders don’t intentionally utilise the power of their voice and unique story to inspire others and engage their audience in a way that helps them make an impact and revenue in their businesses. As Monique Blokzyl, an internationally recognized and awarded speaker, business mentor and founder of HeartPowered Business, says:
“Speaking boosts your visibility and reputation and it helps you to build a bridge from being a hidden gem to becoming a recognized thought leader in a faster and easier way.”
According to Monique, it is essential that coaches and experts use speaking as means of growing their communities and businesses as it allows them to address many prospective clients simultaneously, and to also open doors to exclusive communities and meet other entrepreneurs and change-makers. “Not only does speaking expand your reach and help you attract clients, but it can become a source of income by itself”, says Monique.
As a coach and business owner, I have too begun to explore the speaking route to business growth and noticed an increase in engagement amongst my community following a talk I delivered recently. Whilst public speaking can feel daunting at first, it can drastically multiply your reach and engagement so I have asked Monique to share a few actionable steps that you can take to get started with using speaking to grow and scale your business.
1. Get clear on your unique story and message
Get clear on your unique story and message that make you the 1 in your market. You can start by asking yourself how your life experiences got you to what you are doing today and who you have become along the way.
2. Get clear on your ideal audience
Think about who your ideal audience is and who would be keen and happy to pay for hearing your message.
3. Get clear on your dream stage
Ask yourself this question: what conference or event would I love to speak at next? Once you know the answer, start reaching out to event organisers.
4. Find a mentor who has already done it
Invest in learning from someone who has already transitioned from speaking at conferences and events for free to securing paid speaking opportunities. By learning from someone who has already done it, you can be guided in gaining such opportunities for yourself.
Our journeys and stories can serve as a powerful guiding tool and source of empowerment and inspiration for others whilst helping us build and grow our businesses. If speaking opportunities come your way, don’t let your imposter syndrome prevent you from making the most of these opportunities but grab and utilise them to the fullest.
Kristina Todorova, Executive Contributor Brainz Magazine
"Kristina is a certified Transformational Life Coach and Founder of Coaching for Transformers – a coaching & training company dedicated to helping people learn how to utilise the creative power of their mind and energy to build a life around their passions, talents, and heart’s desires.
Following working as a trainer and corporate coach and helping hundreds of professionals reach a heightened level of performance, she decided to leave the corporate world and embark on the path of entrepreneurship. She founded Coaching for Transformers in 2017 and has, since then, been working with aspiring and new entrepreneurs, helping them create businesses and lives around what lights them up.
Kristina believes that each person is born with a unique set of gifts, talents, passions, and interests, and, through exploring and following them, one can consciously create a life full of fulfilment, joy, and abundance. Her purpose is to help people step onto a path that feels aligned and teach them how to use their mind as a tool to help them realise their definition of success."
