Written by: Phan Thi Quynh Trang, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Effective business-to-education (B2E) marketing requires creating highly engaging content that solves customers' biggest problems. Creating the right content can establish you as a thought leader in education, generate leads, and build brand awareness. Your ranking in Google and other search engines can also improve with an effective educational SEO strategy.
As part of the Mentoring Program, Trang Phan (Founder) has shown her colleagues how to optimize the educational content they want to convey through the course on SEO. Additionally, she explains how educational marketers can create engaging content that will attract potential customers and increase their Google rankings.
To make the article sharing the expertise of educators more attractive, here are a few criteria to consider.
“Eat” well
EAT stands for "expertise, authority, and trustworthiness." It's a key ingredient in creating content that both potential customers and Google will enjoy.
According to Trang, educators need to realize their value, stay current and broaden their horizons about the sustainable development of the educational technology industry. They are excellent professionals, but they also waste a lot of their inherent potential by not sharing what they can do with their friends, organizations, and the world. SEO Content is a great way to show the world you know your stuff. It shows that you must not only have good content, but also that it must stand out and be well-groomed, professional, and relevant."
Differentiate and uniquely content
Ms. Trang said educators shouldn't just write a blog post once and be done with it. A cluster of supporting content should be created around each page or pillar topic instead. In other words, a series of specialized articles on a particular topic, like an episode series, helps attract and stimulate followers' curiosity. A single piece of content can be used on many platforms, such as in short videos, graphics, or infographics...
Combine your keywords suitably
The use of keywords is very important, but it is crucial that they are used appropriately according to the topic and not rigidly according to some formula.
When you write spontaneously, the problem is automatically solved. Make sure you don't get too hung up on things like singular and plural or different spellings of keywords. This is all about your streaming content and how you want to be found.
Understanding SEO article structure
Include your primary keyword in your headline (H1).
It is a good idea to break up your content into subheadings (H2, H3) and include keywords within them.
Alt text describes images so search engines can understand their content.
Link to other relevant pages on your website using internal links.
Any claims made in the content should be backed up with credible external links.
Include keywords in your URLs and keep them short and descriptive.
The meta tag should provide a brief description of the page's content, which is often displayed as a snippet in search results.
Ensure your website is mobile-friendly and loads quickly, as this can affect your search engine ranking.
Lastly, make sure your content is valuable and informative for your readers.
Here are some educational articles in SEO structure from the top 19 Mentees in the ClassPoint Mentoring Program season 2.
Phan Thi Quynh Trang, Executive Contributor Brainz Magazine
Professional with extensive knowledge of academic, professional, and social development in the field of education. Adaptable, curious, and quick to learn, with skills that can be applied to a variety of tasks. I am passionate about mentoring and leadership and a lifelong learner, always looking to improve and stay on top of the latest trends. My career goal is to help people reach their full potential and reach their goals.
During the COVID-19 pandemic, I realized I needed to adapt quickly to changing circumstances. The only option I had at that time was to either lose everything or to continue on the educational career path that I had chosen. However, I had to continue in a completely different direction. And I realized that Technology has made it possible for educators to connect with audiences and share their expertise in seemingly unlimited ways.
Since I have expertise in teaching, I can apply products to teaching and point out the weaknesses of manufacturers. Through my contribution to educational technology units in the country, I discovered that the educational entrepreneur creates positive value change using economic resources named "studying". A new challenge worth taking on is motivating educators to realize their value, stay current, and broaden their horizons for the sustainable development of the educational technology industry. "We make a living by what we get, but we make a life by what we give."
