Written by: Courtney Tidona, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
If you’ve ever caught yourself thinking you need a ton of followers to make some serious dough on Tiktok, or you’ve posting on Tiktok with little to no conversions, you’re going to want to jump on creating Tiktok Series! This one strategy has built the backbone to my business generating over 80K sales from Tiktok alone and it’s why Tiktok now has become my go to social media platform for signing over 85% of my clients in my online coaching business.
I got you!
It’s essentially a collection of videos (usually long form talking videos) where you speak on a specific topic within your niche & industry. You can create a 5-part series, 10-part series, an ongoing series, the possibilities are endless!
Creating series, is single handedly one of the best strategies I use and teach to my clients because of how extremely high converting they are. So before we dive into the how behind Tiktok Series, let’s first unpack why these videos are such a potent strategy
They are easily digestible
They drive traffic to your Tiktok profile which allows news faces to binge the rest of the series, catch up on previous videos in your series and scroll through your already existing content on your profile.
They leave your audience with cliffhangers, keeping them coming back for more and hitting that follow button to stick around for the rest of the series.
They are highly engaging and niche specific
They position you as the expert, go to person and build a ton of trust. This is truly your time to shine in your zone of genius and show your audience you know your stuff!
And for you as the creator:
It allows you to stay consistent with your posting because you have topic that you’ve broken down into a series of videos.
Every video is leading into the next, giving your content structure, clarity & intention.
With the big push and focus on long form video content now on Tiktok, series favour comments & saves, which allows you to build an engaged community.
Each series can be, and should be targeted to a specific offer or service in your business with Call to Actions (CTA) to engage, click the link in your bio, sign up, register or opt into your email list. You also want to get your audience engaged in your series by adding in a second CTA to ask your audiences opinion or get them to ask questions in the comments!
Okay so now that we got that covered, let’s dive into the 5 different types of Tiktok Series I use and teach to my clients that have generated crazy results, sales and new leads!
Some of these series are meant to convert and sell, while others are intentionally used to build trust, connection and community, but all of them will help you monetize your Tiktok!
1. Storytelling & Relationship Building Series
This is a creative way to build connection & brand loyalty with your audience. Use this series to emotionally connect with your Tiktok audience, using CTA to build engagement, ask your audience’s opinion, get them to engage in the comments and be sure to always respond back to comments.
Bonus points if you respond back or answer a comment with a video! You don’t want to be directly selling in this series.
2. High Niche Value/Tangible Win Series
This series is meant to convert and sell your audience into a specific offer or service you have within your business. This is a great way to build your email list, get your audience to opt into a freebie or low ticket item and then nurture your audience through your email list to sell them into your mid ticket offer.
CTA will be a combination of getting your audience to ask questions on the specific topic you are teaching on and CTA to direct your audience to the link into your profile where they can get more information on how to work with you.
3. Educational Series
Another great series to convert your audience and build a ton of trust as you educate your audience and position yourself as the go to person for overcoming their pain point.
Ask yourself:
What pain point are you solving in your upcoming offer?
What does your audience need to know before they buy?
What education can you give them in this series to move them along in the buyer’s journey?
CTA will be directing your audience to your profile to register, sign up or apply for your offer or service
4. Fun & Entertaining Series
At the end of the day we are sold to all the time, which is why this type of series is meant to let your personality and personal brand come through. Your audience wants to be entertained and feel something when they land on your page aside from just being sold at 24/7. What are ways you can add fun into your industry that will make you stand out and make you memorable?
5. Polarizing Series
We all know the best marketing has an opinion and polarizing content is another great way to call in the right leads and weed out the people that are not meant to be your future clients. Polarizing series allows you as an entrepreneur to really stand out, state your opinion and give your audience something to rally behind.
CTA will definitely be focused on asking your audiences opinion, getting them involved in the series, making it a two way conversation. Additional CTA can be used to cross nurture your audience to other platforms where they can immerse themselves more into your world. (Ex: podcast, email list, YouTube channel, blog etc)
So now you are set to start creating these high converting series on Tiktok to drive in more dream clients, land your next sale and convert your content into sold out offers.
Just to give you an idea of how potent these are, I created a High Niche Value/ Tangible Win Series and on part 7 of my series, I had a video go ‘mini viral’ (7K views) which allowed me to then funnel 120 people on to my email list because they opted into a freebie. I then nurtured these new leads into my paying membership. I had 700 followers at the time!
Ready to dive into deeper into monetizing your Tiktok? Jump into my 90 minute Masterclass Round the Clock Sales, where I’ll be teaching you how to create sales that work like clockwork!
Ready to blow up your online business beyond just Tiktok? Apply to my 1:1 Coaching where we up level every area of your online business
Courtney Tidona, Executive Contributor Brainz Magazine
Courtney Tidona is a 3X Founder, former 6 Figure Personal Trainer and Network Marketer, now turned Business Coach helping women in the online space start, grow & scale their business. After years of hiding her voice, struggling with anxiety and trying to hustle her way to success by copying other women and sitting in comparison, Courtney has stepped into her Modern Day CEO energy and is helping other women do the same as they unapologetically show up as themselves and lean into a sustainable Modern Day Business.
