Beth Rohani leads the No. 1 moving company serving the Houston Multi-Family Industry and her company is considered one of Top 3 Best Rated Moving Companies in Houston. As a first-generation Iranian-American, former TV news assignments editor and CEO of a transportation and logistics-based business in a male-dominated industry.
As a first-generation Iranian American, my journey of cultural acceptance began in the unlikeliest of places in the first grade. At the tender age of seven, I found myself thrust into a new world, a new school, and an environment that was entirely different to me. Little did I know, this would mark the beginning of a personal struggle to balance my heritage and the desire to fit in.
The first challenge I encountered was my name, Behnaz. Pronouncing the heavy 'H' proved to be a linguistic feat for my classmates, and soon, I became BethNaz. The echoes of "Beth Noz, Beth Noz" filled the hallways, and by sixth grade, I had shortened my name to Beth. It seemed like the easiest solution, a way to assimilate into the culture around me.
Looking back, I realize that in my quest for acceptance, I unintentionally diluted the essence of my identity. I morphed Behnaz into Beth, stripping away the uniqueness bestowed upon me by my parents. I wanted to belong, to be a seamless part of society, but in the process, I inadvertently distanced myself from my cultural roots.
As the years unfolded, so did my self-awareness. Growing older brought a deeper understanding of my heritage, and I began to question the choices I had made in my earlier years. I started to recognize the importance of embracing my cultural identity and acknowledging the rich tapestry woven by my Iranian heritage.
It was a gradual process, but I began to reintroduce the missing pieces of my name. BethNaz, once an awkward reminder of my differences, transformed into a symbol of pride. It became a bridge connecting my American experiences with my Iranian heritage, a name that epitomized the complexity of my identity.
Embracing BethNaz was not merely an act of linguistic reclamation; it was a celebration of what makes me who I am. I discovered that being true to my roots brought a sense of empowerment and belonging that outweighed the need for conformity.
Today, I am a first-generation Iranian American who has navigated the labyrinth of cultural assimilation and emerged with a profound appreciation for the richness of my heritage. My name is not just a label; it's a testament to the resilience of my identity and a reminder that diversity should be celebrated, not diluted.
In a world that often encourages conformity, I encourage others to encompass their roots unapologetically. Our names, our languages, and our customs are not burdens to be shed but gifts that contribute to the vibrant tapestry of humanity. By honoring our individuality, we enrich the collective narrative of our society, fostering a deeper understanding and appreciation for the diverse stories that make us who we are. Here are steps on how you can embrace your heritage:
1. Reflect on your journey
To truly adapt your roots, start by reflecting on your personal journey. Consider the choices you've made in the past and how they have shaped your identity. Acknowledge the moments when you may have distanced yourself from your cultural heritage, and recognize the significance of reconnecting with it.
2. Reclaim your name
For many, names carry a profound cultural significance. If, like me, you've altered your name to fit in, consider reclaiming it. Whether it's the pronunciation or the entire name, restoring its original form can be a powerful act of self-affirmation. Cherish the uniqueness it brings to your identity.
3. Learn and share your cultural heritage
Take the time to learn about your cultural heritage. Whether it's the language, traditions, or history, gaining knowledge fosters a deeper connection. Share what you learn with others, fostering understanding and appreciation. This can also be an opportunity to educate those around you about the richness of your background.
4. Connect with your community
Seek out and engage with your cultural community. Attend events, participate in celebrations, and connect with individuals who share your heritage. Building these connections provides a sense of belonging and a support system that understands the challenges of navigating multiple cultural identities.
5. Incorporate cultural elements into your daily life
Integrate elements of your culture into your daily routine. Whether it's through cuisine, clothing, or rituals, incorporating these aspects into your life serves as a constant reminder of your heritage. This not only helps maintain a connection with your roots but also adds a unique and enriching dimension to your everyday experiences.
6. Challenge stereotypes and misconceptions
Embracing your roots also involves challenging stereotypes and misconceptions about your culture. Be an advocate for accurate representation and educate others about the diversity within your community. By dispelling myths and fostering understanding, you contribute to a more inclusive society.
7. Embrace dual identities
Recognize that embracing your cultural roots doesn't mean rejecting other aspects of your identity. It's possible to navigate the complexities of being both a first-generation immigrant and an American. Take on the beauty of having a dual identity, understanding that each facet contributes to the richness of who you are.
In conclusion, the journey to embracing your roots is a personal and ongoing process. It involves self-reflection, learning, and a commitment to celebrating the unique tapestry of your identity. By taking these steps, you not only honor your heritage but also contribute to a more inclusive and understanding society. So here's to BethNaz, a name that tells a story, a story that is proudly Iranian American.
Beth Rohani, Entrepreneur
Beth Rohani leads the No. 1 moving company serving the Houston Multi-Family Industry and her company is considered one of Top 3 Best Rated Moving Companies in Houston. As a first generation Iranian-American, former TV news assignments editor and CEO of a transportation and logistics based business in a male-dominated industry, Beth embraces the stereotypes while inspiring and mentoring others to build a successful business with a balance to live their best life.
.jpg)
