Written by: Sapna Bagha, Guest Writer
It is such a difficult time for so many at the moment, with rises in electricity bills, mortgages and even job losses.
For a business owner, the uncertainty can be anxiety inducing and stressful, and I completely get it! Not knowing where or when your next client or customer is coming from can be scary, especially if you have mouths to feed.
I want to go through my top 5 ways to recession proof your business using practical Instagram steps you can implement now for free.
Why use Instagram?
If you’re a business owner looking to use social media to promote your products or services, then the chances are good that you’re on Instagram. In fact, for many companies, Instagram is one of their most actively used platforms. It has 650 percent higher engagement rates than Facebook and 474 percent higher interaction than Twitter. Because of its popularity among users, Instagram can actually be an excellent choice for businesses seeking new customers—even during economic recessions.
Instagram continues to be one of the most popular and relevant social media platforms for business. With its introduction of Instagram Reels and a long-established presence in visual storytelling, it is poised to transform your business even during an economic recession.
Instagram is one of the most popular social media apps and has the potential to boost your online presence and impact your business in a variety of different ways. This article looks at how you can use Instagram for business and why it's worth investing in a professional account
Instagram marketing ‒ best practices
Visuals ‒ High-quality visuals are essential in helping potential customers recognise and remember your brand. 87% of marketers believe that visual assets are a vital part of content marketing and make it easier for the consumer to make an emotional connection with the brand.
User engagement
Engage your audience with content that encourages them to participate in the conversation. Post user-generated content (UGC), polls, or hold frequent contests to encourage users to interact with your brand or message.
Video content
In order to capture attention, your Instagram stories need to be short, sweet and compelling. When it comes to posting videos on stories, aim for 60-second clips since you have a limited time slot with these videos. Your Instagram story videos should be similar in length and style to the longer videos you post on the platform.
Hashtags
Hashtags make it easier for people to find your brand on Instagram. They’re a simple way to get discovered as a topic channel on the explore, which attracts more followers for your brand.
Promotion
When promoting a product, be sure to make it as organic to the platform as possible and focus on authenticity. Remove all “sales speak” from your content and focus on telling a story that resonates with your audience.
Use these specific tips to recession proof your social media and Instagram page, so you have a portfolio of your work that is going to attract clients and sales.
Leave a comment if these tips have helped you with how you’re going to recession proof your business using Instagram…
Sapna Bagha, Brainz Magazine Guest Writer
I am Sapna, CEO and founder of marketing agency Female Boss Collective. We help overwhelmed entrepreneurs to grow and scale their businesses using the power of digital marketing and social media.
