Written by: Megan McCann and Jennifer Ludington, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
What is the key to building a bulletproof prosperous business? We believe it starts with foundational leadership principles often overlooked due to the industry’s strong emphasis on traditional strategic revenue methods.
It might surprise you to know that many entrepreneurs rely heavily on strategy for business growth, but we do not agree. In our combined 30+ years launching businesses and supporting women in business, we have found that instead of strategy, real prosperity can be unlocked with foundational leadership principles as the cornerstone for a bulletproof business. We have found that our business leadership equation supports entrepreneurs in overcoming the common obstacles we face in our fast-moving economic climate. Responsibility + Resourcefulness + Resiliency = Revenue Personal responsibility is the foundation of leadership. You are powerless to pivot, alter, or shift anything in your company if you are unable to accept 100% responsibility for the current state of your business's bottom line. We are powerless to change that which we blame on our circumstances or on others. As Brenden Burchard says, “Personal power is directly tied to personal responsibility, which most people avoid.” Avoidance is generally the main culprit in the personal responsibility piece that can negatively affect many entrepreneurs in their journey. Avoiding the details and relying solely on your accountant, CFO, or team can allow your ego to easily place blame if the ball is dropped. As the creator and founder, it is the entrepreneurs' duty to have their eyes wide open and fully prepared to step up to the plate and own their responsibility.
This is when we are empowered to make the adjustments needed to ensure we meet and exceed our revenue potential.
Resourcefulness is a key building block to business growth. Our ability to get creative and utilize our internal and external resources to innovate new ideas, concepts, and modalities can serve our customers, clients, and audiences. When looking to scale business and create more revenue, it’s imperative to ask ourselves a few key questions to extract the most favorable outcome.
What resources do I have that are currently untapped?
What is the talent inside those around me that are waiting to be unlocked?
What resources in my social circle can I call on to add value to my situation?
What can I observe in my current environment that I have overlooked in the past?
Alchemizing lead into gold is what entrepreneurs do best, however, if we box ourselves into a particular rule-following narrative we crush our innovation, creativity, and ultimately our inherent resourcefulness.
Resiliency is the entrepreneurs' revenue elevator. What creates a skyscraper of success in business? Most certainly the ability to overcome obstacles with curiosity, persistence, and grit. Obstacles are opportunities for innovation, flexibility, and ultimately more revenue. When we can allow ourselves to be curious about a hurdle in business, we learn that we don’t have to jump the hurdle to overcome it. Instead, we can maneuver, shift and pivot with ease instead of rigidity.
Often times the obstacle we believe is blocking our path to success is the one that leads us to prosperity.
Megan McCann and Jennifer Ludington, Executive Contributor Brainz Magazine
Megan McCann and Jennifer Ludington are experts in strategic leadership and business systems. As 1 amazon best-selling authors, in-demand speakers, and media personalities, they are on a mission to help over 1 million women scale their businesses. With a combined 30 years of experience bootstrapping multiple six and seven-figure businesses, they want to show others how to do it too.
