Written by: Marques Ogden, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
In business endeavors, sales are one of the most fundamental ingredients for success; it determines whether a brand or organization will grow and reach new levels or plummet and fail. That's why it's so important for entrepreneurs, leaders and everyone in between to understand how to effectively sell to achieve business success.
Mastering the art of SALES can elevate your personal and professional brand, boost your company's profitability and, most importantly, increase ROI for the customers you serve by promoting their brands.
Let's breakdown the word SALES into action steps:
S—STRONG Character
A—ACTION-Driven Orientation
L—LAYOUT Your "WHY"
E—EFFICIENCY With Tasks
S—STRATEGICAL & TACTICAL Planning Strong character: An essential aspect of SALES is a person who has integrity. Never deceive, coerce or pursue another person into acquiring anything for your gain.
Action: Continuously seeking the best answer for clients' and consumers' demands, even if it means losing a transaction to a competition.
Layout: Take pride in your work. Make sure your WHY is the focus of your decision-making.
Efficiency: Accomplishing work within the allotted time range and keeping your promises.
Strategic: Make every effort to ensure that each client you create a touchpoint with has a pleasant experience. There are systems in place to allow all salespeople to reach the maximum level of success.
The most effective salespeople are constantly improving their skills. Additionally, company-specific training is critical. Salespeople cannot succeed unless they have a thorough understanding of their services and how they operate.
Successful salespeople also analyze historical and current sales figures to determine the extent of their personal and team performance. They utilize metrics to assess how to enhance their sales approach.
Lastly, the brightest and most savvy salespeople know how to harness the power of emotional intelligence. It's about knowing what your client needs, capturing that need and forming a relationship that shows how you can solve that need or bring value to the table for them.
Do NOT wait. Tailor and master your art of SALES now.
Marques Ogden, Keynote Speaker
Visit my website for more info!
Marques Ogden, Executive Contributor Brainz Magazine
Marques Ogden is a leader in leadership, marketing and sales, diversity and inclusion, mindset enhancement and overcoming adversity. After losing everything he owned in a bad business deal in 2013, he filed a chapter 7 bankruptcy, lost his home, his car, all of his money and ended up taking a job as a janitor for $8.25 an hour working in the graveyard shift. After his "spoiled milk" moment, Marques decided to take accountability and responsibility for his life and he decided to turn his pain into his purpose to become an inspirational keynote speaker. Since April 2016, he has spoken for over 35 fortune 500 companies and he is a coach, a consultant, a best selling author, a podcast co-host and more.
