Dubai, UAE– Poppy Capella, a prominent entrepreneur and advocate for women’s empowerment, is poised to bring the world’s most powerful women empowerment platform to the United Arab Emirates through Miss Universe UAE. As a UAE resident herself, Poppy Capella has been captivated by the nation’s outstanding achievements and is now eager to harness her experience to create a positive impact for women across the UAE.
Poppy Capella’s decision to base her activities in the UAE is deeply rooted in the country's reputation as one of the safest nations in the world. "The UAE is not just a safe haven; it is a land of opportunity where dreams can flourish. The government's exceptional work in fostering a secure environment and its openness to foreign entrepreneurs is remarkable," Poppy states. Her admiration extends to the efficiency and support mechanisms the UAE provides for business ventures, creating a fertile ground for both local and international enterprises.
As an entrepreneur with a long-standing history of advocating for women's empowerment, Poppy has set her sights on transforming the Miss Universe UAE platform into a catalyst for inspiring change, providing women with opportunities to develop their skills, build confidence, and become influential leaders in their own right. "My mission is to showcase the power, grace, and potential of women, fostering an environment where they can excel without boundaries," she shares.
Poppy's track record as a leader in various industries speaks volumes. She has not only navigated the complexities of business with skill and determination but has also remained a humble advocate for women's growth and success. This humility, coupled with her drive to elevate others, is what makes her a powerful force in the women empowerment movement.
"I have always believed that the true measure of leadership is not just in personal success, but in the ability to uplift others," Poppy asserts. "By launching Miss Universe UAE, I aim to bring together women from all walks of life, giving them a platform to voice their ambitions and pursue their dreams."
Further expanding her vision for empowering and showcasing the UAE, Poppy Capella is set to launch an exciting new reality TV show. This project will focus on promoting and introducing the rich heritage, culture, and beauty of all seven Emirates, highlighting tourist spots, hotels, and restaurants. "I believe in the power of media to inspire and connect people," Poppy explains. "This show will not only be a celebration of the UAE's vibrant culture and breathtaking landscapes but will also reveal the warmth and hospitality that makes this country so unique."
To bring this vision to life, Poppy has signed a joint venture collaboration with Brightflixx online streaming, represented by Mr. Kassem Lahham. Kassem is a seasoned private banker and wealth manager with over three decades of experience across Europe, the Middle East, and the GCC regions. His expertise spans private banking, wealth and legacy planning, and fintech. Beyond his banking career, Kassem is also an entrepreneur and educator, currently lecturing at prestigious institutions across the GCC region through Swiss Academy for Training and Evolution (SATE) which was founded by Mr. Lahham himself in 2021.
Kassem’s career is marked by advising high-net-worth individuals (HNWI) and managing complex wealth solutions. Fluent in German, English, French, and Arabic, he brings multicultural insights and leadership abilities that have driven his success in business development and asset management.
Kassem plays a pivotal role in Brightflixx Entertainment as its Co-Founder and CFO. His involvement with the platform is rooted in a long-standing friendship with the Aberle brothers, the other co-founders. Together, they envisioned Brightflixx as a streaming service that offers classic films, vintage TV shows, and award-winning documentaries without advertisements, aiming to provide users with a premium, ad-free experience.
Kassem brings his wealth management expertise to the entertainment space, adding financial acumen to Brightflixx's operational strategy. His passion for old cinema aligns with the platform's goal of preserving the warmth and charm of classic films. Kassem notes that Brightflixx offers iconic films from legends like Charlie Chaplin and Bruce Lee, creating a unique entertainment experience that transcends generations. This collaboration also leverages cutting-edge technologies, such as artificial intelligence, to enhance image quality, making Brightflixx a standout in the competitive streaming market.
Brightflixx's mission reflects Kassem's entrepreneurial spirit, combining his financial background with an appreciation for timeless storytelling. The platform has become a destination for movie lovers who seek the magic of classic films in modern formats, ensuring these cultural treasures remain accessible to future generations.
Both parties are thrilled about the potential impact of this venture. Poppy adds, "We are incredibly excited about this project. It will be a huge success, showcasing the beauty and diversity of the UAE while inviting the world to experience the wonder of this incredible place." This collaboration underscores Poppy's dedication to using her platform and expertise to shine a spotlight on the UAE as a world-class destination for tourists and entrepreneurs alike.
In another grand announcement, the Miss Universe UAE crown will be designed by Mouawad, a renowned luxury jewelry brand recognized for its timeless elegance, exceptional craftsmanship, and rich heritage. With a legacy spanning over a century, Mouawad has epitomized excellence in jewelry, crafting the extraordinary with artistic mastery and trusted expertise. From its exquisite diamond creations to its iconic world records, Mouawad continues to captivate discerning individuals worldwide, embodying the pinnacle of luxury and artistry. Guided by the endeavors and visions of five generations, Mouawad’s heritage spans more than a century of creations and traditions in masterful jewelry design and watchmaking. Since its inception in Lebanon in 1890, the brand’s revered values have been revived over the years to offer true luxury and refinement to a discerning clientele, reaching continents across the world.
Moreover, Miss Universe UAE will be collaborating with CI Talk for the "Voice for Change" contest, where videos inspire change and transform ideas into action. This initiative, in partnership with Mr. Fred Mouawad, a diamond mogul, will explore, learn, and amplify the power of purpose, showcasing how beauty, intellect, and passion can drive transformation within communities.
The Miss Universe UAE is set to become more than just a beauty pageant; under Poppy's guidance, it will emerge as a community focused on education, empowerment, and inspiration. Her extensive experience as a global entrepreneur, combined with her dedication to women's causes and cultural promotion, makes Poppy Capella the ideal leader for this initiative. She envisions creating programs, workshops, and opportunities that will extend beyond the pageant, providing long-term support for women striving to make a difference in their communities.
With the UAE’s unwavering commitment to progress and equality, Poppy is confident that Miss Universe UAE, the upcoming reality TV show, and the partnerships with iconic brands like Mouawad will become beacons of empowerment and cultural appreciation in the region and beyond. She adds, "The UAE's incredible spirit of inclusivity and growth aligns perfectly with my vision for women's empowerment. I am excited to contribute to this dynamic nation and create a legacy of positive impact."
About Miss Universe UAE
Miss Universe UAE is the UAE's chapter of the global Miss Universe platform, dedicated to empowering women and providing them with opportunities to develop their confidence, leadership, and social impact. Under the leadership of Poppy Capella, the platform is poised to become a powerhouse for positive change, nurturing a community where women can achieve their fullest potential.
About the upcoming reality TV show
Poppy Capella's upcoming reality TV show, in collaboration with Brightflixx online streaming and represented by Mr. Kassem Lahham, will explore and celebrate the beauty, culture, and heritage of the UAE’s seven Emirates. Highlighting tourist spots, hotels, and restaurants, this show aims to showcase the UAE as a diverse and vibrant destination, inviting viewers to experience its wonders firsthand.
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