With the online casino industry as competitive as ever, operators have to do as much as they can to ensure they can retain the members they have, in addition to trying to acquire new signups as often as possible.
It can be a difficult balancing act, but it is something that is necessary. With thousands of options now available due to accessibility and convenience now offered through technological advances like smartphones and tablets, players are freely able to pick and choose which sites they play at and whenever they want.
The power has never been in the players’ hands as much as it is today, but there are a number of ways in which online casinos are able to try and maximize customer acquisition and retention. They are able to try and implement numerous strategies and tactics in order to try and incentivize as many as possible. Still, customers are becoming more aware of them and understand what is trying to be accomplished.
Welcome Bonuses and Promotions
Perhaps the most obvious method that online casinos across the iGaming industry are using to attract new customers and keep existing members playing the games that they offer is in regard to the bonuses and promotions that they make available. These offers have become extremely successful marketing tools and a way of converting customers into members, as they have provided incentives. Players can enjoy various options, including deposit bonuses and free spins, thus allowing them to get the most out of signing up and depositing their cash into an account with the operator. The only issue with this strategy in recent times is that almost every casino offers bonuses and other rewards, thus making it difficult to stand out. As a result, they have had to look at making other aspects of their online casino offering better than others available on the internet.
Customer Support
With these sites being online, players need to be aware that they are valued at all times. One way in which this is achieved is through the level of customer support that is offered. While it can be easy to provide FAQs or an email address, the best will typically provide communication channels such as a live chat facility or a phone number that can be used in order to solve any queries in person and with a friendly tone. Players who experience a positive outcome when requiring assistance are likely to feel valued, thus more likely to remain with the casino and not go elsewhere.
Game Variety
Players join online casinos for several reasons, but most will decide whether to use one because of the game variety. Unibet is deemed the best online casino in Canada because of its extensive lobby of titles. Their members are able to enjoy a plethora of different slots, with many differing in terms of features and mechanics used. At the same time, a comprehensive number of table games are also possible to enjoy. Additionally, the operator also allows punters to swap over to sports betting whenever they want. By giving their members and new customers the ability to stay on one site for all their wagering needs, they are in a better position to keep existing members happy while also appealing to new customers looking for a new way to enhance their online gambling journey.
Mobile Optimization
As alluded to previously, the emergence of smartphones and tablet devices has significantly influenced the iGaming industry. Online casinos can now be accessed 24/7, and anywhere players wish. With convenience in mind, punters want to be sure they can play when they want and only use a site that facilitates that demand. Operators have had to make sure they are able to offer this. Otherwise, they will undoubtedly struggle to keep their existing player base, let alone attract new players to join them.
VIP Programs
While attracting new players might be more appealing as it could increase the revenues generated, online casinos cannot - and should not - forget their existing members. They should be looking to provide VIP programs or loyalty bonuses that show their players are valued as much as they should be.
Verdict
Customer acquisition and retainment is a huge balancing act that the online casino industry has looked to try and juggle. It has become necessary for operators within the sector to do, as it helps them to remain relevant in a highly competitive field. By offering the above, they can maximize their chances of doing so.
