Written by: Endora Mackrodt, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Hey there, fellow coach hustling to find your place in the online coaching world! Have you ever felt like you're spinning your wheels, struggling to find the right clients or get them to see the value in your offer? Trust me, I've been there too.
So, here's the deal: Before you start shouting about your coaching from the digital rooftops, you need to get three things straight in order to connect with the right people: Who your ideal client is, how to communicate with them effectively, and what kind of coaching you're offering.
1. Get to know your ideal client inside-out
Imagine the internet as this colossal marketplace, and you've got loads of competition, right? How do you stand out? Simple – by niching down and understanding your dream client like they're your best friend.
Think about it:
Who are they?
What keeps them up at night?
What do they dream about?
What solutions are they desperately seeking?
The more you know about your ideal client, the better you can tailor your coaching services to address their needs uniquely. It's like having a secret code to resonate deeply with them.
2. Craft a message that speaks their language
Once you've nailed your ideal client, it's time to speak their language. Your message isn't just words on a page; it's the heart and soul of what you do. It's the reason why your clients should pick you over everyone else.
Your message should say:
Who you are as a coach.
How you'll transform their lives.
The value you bring to the table.
When your message is on point, it's like a magnet. It attracts the right people and helps you confidently connect with them.
3. Package your offer in a way they can't resist
Now, let's talk about your coaching offer. How you package and present it matters a lot. Do you want to work one-on-one, in groups, or through structured programs?
Each option has its perks:
Individual coaching is personalized but limits your client's capacity. Group coaching
saves time but needs a strong network for promotion. Programs have frameworks
but might need adjustments at times.
Personalized packages are flexible but might require higher sales volume.
My advice for new coaches? Don't put all your eggs in one basket. Have a flagship offer, a mid-tier option, and flexible packages to cater to different needs.
Setting yourself up for long-term success
Okay, I get it. Building your coaching business isn't just about perfecting your craft; it's also about getting your name out there. But what if you could skip the endless hustle?
Imagine having a team dedicated to growing your online presence while you focus on what you love – coaching! At LGWE, we've got your back. Our team knows the ins and outs of the coaching business and can help you shine.
So, let's avoid chasing clients and getting lost in research. Instead, picture having experts handling your social media growth and bringing in leads while you do what you do best – coaching your clients. Sounds pretty great, right?
In a nutshell, once you've figured out who your dream clients are, crafted a message that resonates, and structured your offer strategically, you're ready to rock the online coaching world.
Embrace clarity, be consistent, and plan strategically. Trust me, you've got this! Warm wishes on your coaching journey.
Endora Mackrodt, Executive Contributor Brainz Magazine
Endora is a certified personal, CBT, and mindfulness coach and an online business growth strategy expert. After over a decade of experience in sales, business development, and operations, she decided to pivot her career toward coaching. But it wasn't long before she realized her passion was helping other coaches grow their businesses. As someone with a wealth of knowledge in lead generation and social media growth, she knew she couldn't keep this valuable information to herself, so she founded LGWE – The One-Stop Shop For Coaches. Her mission: Help coaches focus on what matters: Coaching!
