Beth Rohani is the CEO of Ameritex Movers, and Ameritex Houston, as well as the founder of Miss Congeniality & Co., where she specializes in driving business growth through strategic marketing and leadership. With a passion for empowering others, Beth leverages her entrepreneurial journey to inspire and guide.
Behind every thriving entrepreneur lies a powerful mindset, the foundation upon which dreams are built and challenges are overcome. While strategies, tools, and resources are vital, the right mindset is what propels you forward when the path gets tough.
As the CEO of two top-rated moving companies, Ameritex Movers in Dallas and Houston, and founder of Miss Congeniality & Co., I’ve come to understand that mindset isn’t just a concept; it’s the edge that separates surviving from thriving in business. Leading a moving company like Ameritex Movers, with its focus on delivering a stress-free move, requires more than just logistics and customer service. It requires a mental framework that drives the business forward, whether we're handling a local move in Houston or a long-distance relocation in Dallas. The same goes for my work at Miss Congeniality & Co., where empowering others through digital marketing is about inspiring confidence in entrepreneurs, helping them navigate challenges, and growing in the process.
Cultivating the right mental framework can transform obstacles into opportunities and pave the way for sustained success. By embracing the power of a resilient and growth-oriented mindset, you unlock the ability to navigate challenges with confidence and turn your vision into reality. Let’s explore ways to nurture this essential foundation for entrepreneurial success.
Adopt the "3-year vision check"
Think beyond the immediate hustle and take time to visualize where you want to be in three years. Use this as a benchmark to evaluate decisions, ensuring they align with your long-term goals. This forward-thinking approach keeps you grounded while maintaining momentum toward growth. At Ameritex Movers, for instance, we are always planning for the next steps: expanding service areas, adding new services, or improving customer experiences to meet future needs in Texas. Whether in the moving industry or running a marketing firm like Miss Congeniality, keeping the long-term vision in mind ensures consistency and adaptability.
Reframe failure as data collection
Entrepreneurs often see failure as a setback, but it’s actually feedback. Each misstep provides valuable data about what doesn’t work. By viewing failure as an opportunity to gather insights, you remove its power to derail your progress. In the moving industry, this is especially true. Not every move goes perfectly, but with each project, Ameritex Movers learns something new, whether it’s improving packing techniques, navigating tight spaces, or refining communication with clients. This mindset of learning from every experience is what helps companies evolve and grow, no matter the industry.
Schedule "CEO reflection hours"
Dedicate one hour a week to step back from day-to-day operations and reflect on your entrepreneurial journey. Use this time to assess your mindset, recalibrate your goals, and identify areas for improvement. Consistent self-reflection strengthens your ability to adapt and grow. Whether I'm overseeing a move or strategizing a marketing campaign for Miss Congeniality & Co., this time to reflect keeps me aligned with my goals and the purpose of both businesses. In a fast-paced environment, it’s essential to pause and ensure your mindset is still in sync with your values.
Practice "solution-oriented thinking"
When faced with challenges, focus 80% of your energy on finding solutions rather than dwelling on problems. Train your brain to ask, What can I do to move forward? This proactive mindset fosters creativity and resilience. As an entrepreneur leading a moving business like Ameritex Houston, dealing with logistical challenges, weather disruptions, or unforeseen delays is part of the job. But it’s how we respond that makes the difference. Focusing on solutions ensures the team remains motivated and clients experience minimal stress during their move.
Surround yourself with 'expanders'
Seek out individuals who inspire you to think bigger, challenge limiting beliefs, and expand your vision of what’s possible. Whether through mentorship or networking, being around like-minded, ambitious people accelerates your personal and professional growth. At Miss Congeniality & Co., we emphasize this principle when working with our clients. Our network helps entrepreneurs thrive by thinking outside the box. Similarly, at Ameritex Movers, we continuously seek out partnerships with realtors, service providers, and other professionals who can expand our reach and elevate our services, ensuring our clients get the best experience possible.
Detach your identity from your business
While your business is a significant part of your life, it doesn’t define your worth. Cultivate a mindset that values who you are outside of your achievements. This balance not only reduces stress but also allows you to make clearer decisions for your business. In the moving industry, like in marketing, it’s easy to get caught up in the hustle. But taking a step back helps prevent burnout and fosters a clearer, more effective approach to leadership. As the founder of both Ameritex Movers and Miss Congeniality & Co., this balance has been crucial for maintaining my mental health while pursuing growth for both ventures.
Embrace "beginner's energy"
Approach new challenges with the curiosity and openness of a beginner. This mindset allows you to explore innovative ideas and remain adaptable in a constantly evolving business landscape. Staying humble and willing to learn is a superpower for long-term success. In a competitive industry like moving, where clients demand efficient, stress-free moves, embracing a beginner’s energy allows you to continually innovate. This is what keeps companies like Ameritex Houston ahead of the curve, ensuring they meet the evolving needs of clients moving across Texas.
Mindset is the key to long-term success
Entrepreneurship demands more than just skills and strategies; it requires a mindset that empowers you to adapt, persevere, and thrive. By cultivating these mental habits, you’ll not only build a successful business but also grow into the best version of yourself.
Your mindset is your most powerful tool. Harness it wisely, and there’s no limit to what you can achieve.
Beth Rohani is a business leader, digital marketing strategist, and advocate for entrepreneurial growth. As the CEO of Ameritex Movers, and Ameritex Houston and founder of Miss Congeniality & Co., she is passionate about helping others unlock their potential.
For similar content, consider following me on any of my social media platforms:
Beth Rohani, Entrepreneur
Beth Rohani leads the No. 1 moving company serving the Houston Multi-Family Industry, and her company is considered one of the Top 3 Best Rated Moving Companies in Houston. As a first-generation Iranian-American, former TV news assignments editor, and CEO of a transportation and logistics-based business in a male-dominated industry, Beth embraces the stereotypes while inspiring and mentoring others to build a successful business with a balance to live their best life.
