Alice Taugs is an Empowerment Coach, Human Design expert, and founder of Empowered by Alice. With over twenty years in the pharmaceutical and medical device industry, she specializes in helping entrepreneurs align their businesses with their innate energetics for greater success, sustainability and fulfillment.
Sick of marketing advice that makes you feel like you’re failing unless you’re spamming DMs or living on Instagram? Here’s the truth: not every marketing strategy works for everyone—and it’s not meant to. The key to thriving as a solopreneur isn’t forcing yourself into someone else’s template; it’s understanding your unique energy and using it to lead. Human Design is your blueprint for marketing and business success—aligned, authentic, and unapologetically you. Backed by your unique design and powerful strategies, this guide will help you ditch the hustle and start marketing in a way that works for you.
If you’re new to Human Design, check out my previous article 5 Reasons Human Design Creates Sustainable Success for Solopreneurs for a deeper understanding of this transformative system.
Why human design redefines marketing
Let’s get one thing straight: traditional marketing advice assumes everyone operates the same way. But as a solopreneur, you are your business, and what works for someone else might completely burn you out.
Human Design flips the script. It’s not about following the crowd; it’s about leaning into your natural strengths. Based on your time, place, and date of birth, Human Design maps out how you’re wired to communicate and connect. When you market in alignment with your design, you stop wasting energy on strategies that feel off and start showing up as the most powerful, authentic version of yourself.
Why it matters:
A study from HubSpot revealed that 61% of marketers say generating leads is their biggest challenge.
Gallup reports that over 60% of small business owners face burnout. Misaligned strategies are a major culprit.
When you embrace your Human Design archetype, you cut through the noise and focus on strategies that energise you while delivering results.
Your human design marketing archetype: Unleash your superpower
Each Human Design type comes with unique strengths. Here’s how to lean into yours:
Generators – The builders
Your steady energy creates trust and draws people in. Focus on creating high-value content like blogs, tutorials, and guides. If a tactic doesn’t excite you, it’s not aligned—trust your inner authority.
Manifesting generators – The multi-passionate creators
You bring dynamic energy and innovation. Use short, high-energy formats like Reels or TikToks. Showcase your process and let your audience see the breadth of what you offer.
Projectors – The visionary guides
Your insight is your strength. Focus on thought leadership through webinars, articles, and podcasts. Recognition flows naturally when you position yourself as an expert.
Manifestors – The catalysts
You excel at initiating bold ideas. Run attention-grabbing campaigns and use strategies like PR or launches. Delegate follow-up tasks to maintain momentum.
Reflectors – The connectors
Your intuitive nature resonates deeply with your audience. Use storytelling and create inclusive spaces. Avoid high-pressure tactics and focus on building trust through authentic connection.
Ditch misaligned strategies: Common marketing traps for each type
Even with your archetype, it’s easy to fall into the trap of doing what everyone else says works. Here’s what to avoid:
Ditch misaligned strategies: Common marketing traps for each type
Generators and manifesting generators: Stop saying “yes” to everything. If it doesn’t excite you, it’s not for you. Instead, focus on what lights you up—your energy will magnetise the right opportunities effortlessly.
Projectors: Don’t try to out-hustle Generators. Your value lies in your insight, not in working harder. Double down on positioning yourself as an authority in your field, and let the right invitations come to you.
Manifestors: Skip the endless follow-ups. Your magic is in the initiation, not the maintenance. Set up systems or delegate tasks to sustain momentum after you spark action.
Reflectors: Avoid environments or clients that drain you. Stay in spaces that feel supportive and energising. Regularly assess your surroundings and lean into collaborations that amplify your energy.
Own your marketing power: Start leading today
When you market in alignment with your Human Design, you stop chasing and start leading. Your audience will feel your authenticity, and you’ll attract the right clients without the grind.
Ready to discover your Marketing Archetype? Take the first step:
Run your free Human Design Chart to uncover your archetype.
Download my e-book, Unleash Your Full Entrepreneurial Potential, for actionable strategies tailored to your type.
Your blueprint is waiting—it’s time to market with confidence, ease, and alignment.
Read more from Alice Taugs
Alice Taugs, Empowerment Coach & Human Design Expert
Alice Taugs is an Empowerment Coach and a recognised Human Design expert. As the CEO & Founder of Empowered by Alice, she blends over two decades of corporate experience with Human Design to help entrepreneurs achieve professional success and personal fulfilment. Alice is dedicated to guiding clients to live authentically and thrive in their businesses.
