Written by: Hanna Hermanson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
It’s official. ChatGPT-4 has broken all the records, crossing 1 million users within 5 days of its launch. And for small business owners who are looking to automate their marketing, this AI chatbot is nothing short of revolutionary. But like any “new-fangled tool,” it comes with its own limitations. And the quality of the output is very much dependent on the quality of the input. So how do you get the most out of your ChatGPT prompts? And how can this emerging technology make our marketing lives easier/better? Let’s chat (gpt) about it.
The Most Common ChatGPT Mistakes Small Business Owners Make
The most common mistake small business owners make when using ChatGPT to support their marketing efforts, is asking it to create a FULL piece of content, with very little context. “Write an email about The Law of Attraction” “Give me an Instagram post about limiting beliefs” “Create an email about feminine energy” This type of query will give you ho-hum, snooze-worthy, GENERIC responses. And even though ChatGPT is incapable of generating original ideas (ChatGPT is a language model trained on vast amounts of existing text data), it is possible to enhance your output by getting specific and providing examples of what you’re looking for.
Ask for witty/funny/casual copy (use your adjectives)
Ask for character limitations (e.g., 50 characters or less!)
Feed it a piece of example text so it “gets” your tone of voice
Specify who the audience is, and who the “speaker” is
But even then, it’s important to protect your “you-ness” and ensure that your personal brand doesn’t get watered down. No one wants a glazed-over audience (am I right?). My best advice? Simply use ChatGPT as a “sidekick” rather than a full-time member of your marketing team.
How do you do that? Check this out.
5 Ways to Get the Most Out of Your AI Chatbot (Consider This Your ChatGPT-4 Cheat Sheet)
Let’s take a look at some chatbot best practices you should know before launching your marketing strategy.
1. Ask ChatGPT to provide you with good email subject lines
Email marketing is one of the HAWTest marketing trends in 2023. Buuuuuttt, I have a feeling you’ll agree ‒ writing witty/clever/compelling email subject lines can be challenging. With ChatGPT, you can generate attention-grabbing subject lines that will increase the open rates of your emails. Play around with tone, length, and theme. Don’t like what you see? Ask ChatGPT to “try again.”
2. Ask ChatGPT to provide you with high quality titles/headlines
Headlines are the first thing people see when they come across your content… which means, a good headline can make the difference between: someone clicking on your article… and scrolling right on past. With ChatGPT, you can generate compelling headlines to attract readers and increase engagement. Use this for blog posts/podcast titles, or even course/masterclass/workshop titles or taglines!
3. Ask ChatGPT to come up with good content topic ideas
One of the most challenging aspects of content creation is coming up with new and exciting ideas. With ChatGPT, you can generate fresh ideas for blog posts, videos, podcasts, and more. Give the AI chatbot a general angle (e.g., give me 10 blog post ideas about taxes and bookkeeping for female entrepreneurs), and see what pops up. Further, refine your search by drilling down/building on one of the topics you get. This will DEF save you time and energy… and ensure that your content is always relevant and engaging. Sigh… ah yes. Ease.
4. Ask ChatGPT to generate keywords and phrases for SEO optimization
Search engine optimization (SEO) is ESSENTIAL for businesses that want to rank high in search engine results. And hey! With ChatGPT, you can generate keywords and phrases that will help you optimize your content for search engines. Simply ask ChatGPT to give you a # of SEO-rich keywords and phrases for your niche (e.g., give me 20 SEO-rich keywords and phrases for a blog post about limiting beliefs, written by a Mindset Coach). Then slip those suckers into your content! This will increase your visibility and drive more traffic to your website! Helloooooo lead generation.
5. Ask ChatGPT to create video script outlines
Video marketing is becoming increasingly popular, and for a good reason! Videos are engaging, informative, and easy to consume ‒ and if you’re on IG/FB at all, videos are very likely a big part of your marketing strategy. But what do you even SAY?!? And how do you say it? With ChatGPT, you can generate video script outlines that tell you exactly how to structure your recording ‒ including an introduction, key arguments, and a conclusion! This will help you stay on track after hitting “record”... and ultimately, help you capture the attention of your target audience.
Final Thoughts: How to Use ChatGPT For Small Business Marketing
So there you have it! 5 ways to get the most out of ChatGPT!
Hopefully, you’re feeling a smidge more confident about using this AI chatbot to your advantage!
And hey, if you’re STILL certain that marketing isn’t your “zone of genius” and you’d like to hand it off to a team of (mostly human) copywriting experts… reach out!
As the CEO and founder of Done For You Copywriting, I help small business owners stand out from the noise, and grow their reach with a compelling, personality-rich copy.
Yes, ChatGPT-4 is one of the tools we use to create next-level content. But it’s the creative brains behind the keyboard that makes your copy SPARKLE.
Visit our website here for more information! Or get yourself signed up for a 5-minute Marketing Audit to get the ball rolling!
Hanna Hermanson, Executive Contributor Brainz Magazine
Hanna Hermanson is the founder and CEO of Done for You Copywriting for Coaches. As a life and business coach for years, Hanna gained deep insights and intuitive knowledge about what motivates people to take action. Hanna and her team of expert copywriters combine these insights with creative copy strategies to scale coaching businesses and help transformational leaders get back into their zone of genius. Hanna's work can be found in Forbes, Thrive Global, and her book “Dream Life is Real Life” on Amazon.
When she’s not writing or strategizing, she can be found carbo-loading for half marathons or frolicking on the beaches of Mexico with her husband and labradoodle.
