Written by: Amanda Rose, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Launching is one of the most potent ways to boost sales for online businesses, yet time and time again I see entrepreneurs either avoiding or struggling with their launches.
After over a decade in sales, and 9 years in the online space, I’ve learned the ins and outs of successful launching, and how to get to a 6-Figure Launch.
So let’s explore the main aspects of launching:
1. HOW LONG SHOULD YOUR LAUNCH BE?
There are no set-in stone rules with launch duration, but it is important to keep in mind that people typically buy after they have had 5-7 exposures to an offer. You need adequate time to regularly promote your product or service, and to provide stellar value content that establishes you as a go-to expert on the subject. Most entrepreneurs under-advertise on social media; the algorithm will not show your posts to the same people each time you share, so you can't just post 7 times to get to the 5-7 exposures, you'll need to advertise significantly more.
Some guidance on launch windows:
Low ticket launches in the $0 - $500 range: 3-4 weeks
Mid-ticket offers in the $500 - $999 range: 4-6 weeks
High ticket offers over $1000: 6-8 weeks
ULTRA high ticket 5-figures and above launches: 2-4 months
Use this is a guideline but know that you can vary from this.
2. STRATEGY
I love intuitively approaching launches, however that comes after you know how to successfully launch. If you have not yet had a successful launch than you will want to use a plan to make sure you do everything you need to do to in order to show up, engage, market and sell your offer on the deadline you’ve set.
3. THE MAGIC HAPPENS IN THE FINAL 3 DAYS
I truly wish someone had informed me that the majority of buyers will purchase in the last few days of the launch. I could have avoided many failed launches over the years had I known this.
This is particularly true for mid-to-high ticket offers. Some very low ticket offers will just sell regularly throughout the launch, but the higher ticket offers require a bigger time and financial commitment from the buyer, so people tend not to immediately pull the trigger to purchase, unless they are your die-hard fans and/or current clientele.
This means you can't allow your fear to get in the way of your launch plan, you must keep showing up until the very end of launch.
Example:
When my business partner and I first ran our joint-program, the 3-Week Entrepreneurs Retreat, in summer of 2020 it was a $2000 investment. 10 people in total ended up registering, and 8 of those 10 bought on the Friday before the Monday that we started.
4. RELATIONSHIP BUILDING IS YOUR # 1 TASK
This is imperative in the online space. We buy from people that we feel a connection to. Online most people feel like strangers, and we tend to just scroll past the majority of the content and ads placed before us. When we show an interest in others, then they show an interest in us, and will stop to read your content and ads. Make it a habit to build genuine connections with your niche daily.
5. USE VARIOUS PROMOTIONAL TOOLS
People cannot purchase your offer if they don't know it exists. Post on your profile, in groups (that allow it), go LIVE, promote to your mailing list, talk about in on your podcast or blog, host an event, etc.
6. RECOGNIZE WHERE YOU SELF SABOTAGE
Be aware of your habitual responses during your launch. If you procrastinate on doing your launch activities notice the feelings and thoughts that are coming up and get to the root fear.
For me, I had a debilitating fear of failure. My ego could not deal with the possibility of going all-in and having the launch fail, so I'd self sabotage by not fully promoting and then I had the false benefit of getting to say, "well the launch failed because I didn't fully show up, but if I had shown up it would've worked!"
When I became aware of it and finally pushed past the fear and stayed present throughout an entire launch I did sell out. This is when I discovered that most people buy in the last 3 days!
7. MARKETING ALONE IS NOT ENOUGH
Marketing is used to attract leads, but it’s selling that closes the deal.
Low ticket offers you might sell right off of a post, or through an e-mail, but mid or high ticket offers, unless it's with current customers in an established business, you’ll want to be prepared to have sales conversations! Be proactive! Study and master the art of selling.
8. GEAR UP FOR THE EMOTIONAL HIGHS AND LOWS
When you announce your launch it’s exciting, but then when no one buys all the fears creep in. Continually remind yourself that the bulk of people buy at the very last minute. Have faith that if you keep showing up and doing the work it will pay off.
EXCITED FOR YOUR NEXT LAUNCH???!!!! Ready to master the art of Launching?
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Amanda Rose, Executive Contributor Brainz Magazine
Amanda Rose is the founder & director of The Infinite Power of You Inc., a multi-published multi-genre author, business, wealth, & mindset coach, actor, motivational speaker, and online course creator. She is a multi-passionate entrepreneur who has been in the online space since 2013 and a sales expert for over 10 years. It's her passion to help her clients build lives of freedom and joy, and thriving businesses with multiple revenue sources, through strategies combined with mindset mastery. Amanda's mission to shift human consciousness to create soulful abundance through mindset practices.
