Written by: Alex Sunshine
Do you remember the young actress who played Jenna Rink in the cult classic comedy 13 going on 30? Well, newsflash her name is Christa Allen and she’s now 31 years old, which is not so little anymore.
Christa Allen boasts an impressive 537k followers on IG but what’s even more impressive is the level of nostalgia that her followers feel towards her. She loves creating content as an actual 30-year-old looking Jenna Rink (see here). It’s unbelievable to see the amount of love she gets shown from the millennial fanbase. This is the fanbase who loved 13 going on 30 growing up. Furthermore, it can’t be stated enough how spot on the casting directors were at the time with picking Christa Allen to play the role of Jenna Rink who grew up looking identical to Jennifer Garner! Fast forward to what Christa Allen is up today? She’s making a tremendous statement on the rights for women to shamelessly pleasure themselves the same way that men do. In her most recent brand partnership with CERE, she created sexy looking James Bond style content (see here) promoting the CERE brand.
CERE is a brand founded by forward thinking physicians Dr. Amir Marashi, who is an internationally acclaimed OB/GYN, as well as Dr. Kimberly Lovie, who is an Ivy league physician. Together, Dr. Marashi and Dr. Lovie have created the first sex tool that is shaped like a clitoris. They found that in their research and development studies that they witnessed an increased blood flow during a women’s climax.
A little background story on Dr. Amir who grew up with multiple sisters in Iran during the Iranian Revolution. It was not a good idea for women to share their biological desire for pleasure in Iran. Dr. Amir knows all too well about the suppressed rights of women from his country who weren’t allowed to desire sexual pleasure. He sees similar problems haunting the culture in the United States. Ask a young woman as well as young man to share their comfort level in masturbation and draw an observation based on how each one responds. Not to mention ask a man if they ever slut shamed a woman or reserve any feelings on the amount of engagement women should have regarding sex. What’s even more worrisome is that the men today feel threatened by sex tools like CERE when they are ultimately meant to enhance the entire sexual experience for a couple. As Dr Amir says, think of a hot dog without adding any ketchup and then in the same breath think about what sex would be like with CERE sex tools.
The partnership between Christa Allen and CERE is only the beginning of what CERE is looking to achieve in modern culture. With the help of Alex Sunshine, who is the founder of Rising Suns Agency, CERE and Christa Allen have initiated a powerhouse of statement in a partnership that is helping change the narrative around how women should feel about their sexual wellness and health.
About the author:
Alex Sunshine is CEO and founder of Rising Suns Agency, a boutique influencer marketing agency for DTC brands. He builds partnerships between brands and social media influencers with common audiences, helping brands connect with their target market in creative and lucrative ways. Over a span of 4 years, Rising Suns Agency has closed over 234 influencer contracts, totaling over $823,000 in revenue to date. Alex has signed Gretchen Rossi, Ali Levine, Jesyka Harris, and worked with brands such as Amazon and Zulily. Alex's work is shaping today's influencer marketing industry to become more widely understood. He believes no brand should ever have to worry about finding their ideal customers again.
