Written by: Yves Preissler, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Establishing and managing a business can be challenging, but that's partly what makes it so rewarding. Realizing you've successfully set something up from scratch ‒ whether a product, service, or venue ‒ is advantageous and a reminder that hard work pays off.
However, when starting at the beginning of your business journey, it can be easy to feel overwhelmed and lost – which, with intervention, can often lead to better decision-making and things going wrong. This is especially true in the health and fitness industry, which has its own financial and practical challenges.
In addition to being a costly market to enter, it's also highly saturated. So it's essential to identify a core client base and establish a strong USP to distinguish your business and stand out from the crowd.
Consultancy is Key
While it's tempting to go it alone and establish your business without help from anyone else ‒ it's only sometimes the most sensible decision.
People rarely set up successful organizations alone or without any help. As someone with decades of experience in the industry, I can't emphasize how important it is to utilize all the resources, people, and advice at your disposal to build a firm knowledge base. This will give you a good insight into the industry and help you make better decisions conducive to a thriving business.
This includes investing in an experienced consultant. It's advantageous to chat with someone in the industry who has done it all before and knows what kind of challenges you will encounter and the best solutions and ideas to overcome them.
They can provide expertise and an objective, neutral perspective to help guide you through your business by offering insight on everything from strategy and management to operations, finances, funding opportunities, sales, and marketing. They can provide more general advice from their experiences, which may help you minimize mistakes.
For example, at YP Business Consulting, we use the knowledge and experience gained from over 20+ years of working in the industry to advise our clients on all aspects of starting and running a business.
Our services can include market research & real data collection, as the sharing of project libraries for drawings and layouts to inspire your project. After establishing your brand, including name, logo, and look/feel, we go as far as procurement planning and recruiting your team. Our services collectively help to build a solid foundation for new businesses, where it helps to transform concepts and ideas into a tangible reality that aligns with our client's budgets, expectations, and long-term strategies.
Patience before Prosperity
Although consultancy offers immeasurable value to a new business, it is essential to remember that it is not a magical solution that will transform your business or guarantee success.
Establishing an established, profitable, and scalable business will take time. It will instead be a long process requiring complete dedication and the desire to keep learning in a continually changing industry. A good company usually takes ten years to build – meaning all business owners should exercise patience.
The Value of Experience
A robust and thriving organization takes dedication and hard work. It will also likely experience some mistakes and lessons learned along the way.
The way to thrive in an uncertain and continuously evolving environment is to allow trials in an experimental area. It's not, after all, the trials that make a business fail ‒ but avoiding problems and errors and hoping they will disappear.
The best asset of Yves Preissler Business Consulting, which offers our customers the most significant value, is the accumulated number of mistakes of fitness club owners, investors, operators, suppliers, and employees. This is earned experience that no competitor can buy and is an integral part of what makes our consultancy services so successful.
Our experience has given us crucial insight into the challenges and opportunities in the health and fitness industry – and we're passionate about helping other organizations whenever and wherever we can.
About YP Business Consulting
YP is a privately owned business consultancy company with its Head Quarter in Kuwait, operating globally ‒ focusing on the Middle East, East Africa & Asia. The company primarily provides complete solutions for fitness, leisure, sport, and spa projects.
Its services include, but are not limited to: turnkey solutions, fitness & sports concept development & execution, architectural & interior design, feasibility & strategic planning, market analysis/ research, fitness equipment/procurement planning, management coaching, recruitment services, digital services, and industry networking events.
Yves Preissler, Executive Contributor Brainz Magazine
Yves Preissler is the founder of YP Business Consulting. Yves is leading a team of professionals bringing a wealth of global expertise in providing fitness turn key solutions for commercial, residential, hotel and large scale home gyms. The YP team guides investors, developers and business owners through all the stages required in a successful project: Market / competitive studies, feasibility analysis, detailed financials, location sourcing, concept design, design/ project development, project management, recruitment, sales, marketing and operations.
