Written by Daria Chernysheva and Olha Kalinichenko
Daria became an expert in Online Marketing, Digital Transformation and Business Management. She holds a Bachelor of Arts (B.A.) degree in Economy and Business Psychology from Leuphana University Lüneburg and a Master of Business Administration (MBA) in International Business and Brand Management from London School of Business and Finance (LSBF).
When we venture into the world of entrepreneurship, we often hear: “You have to step out of your comfort zone to be successful.” But what does “stepping out of one’s comfort zone” really mean? It might involve working longer hours, learning new skills, or expanding your network. For some, this can seem like an insurmountable challenge. However, one thing is certain: whenever you choose to step out of your comfort zone, you have ample time to realize your dreams. No one and nothing are putting undue pressure on you.
Now, imagine something terrible like a war disrupts your peaceful life. It derails your plans and thrusts you into a world of danger and uncertainty. What will you do? This was the harsh reality for many Ukrainian entrepreneurs, who were forced to step out of their comfort zones even when they didn't want to, as the war interrupted their lives and reshaped their futures.
As the dawn breaks over the scarred yet resilient landscape of Ukraine, a new kind of battlefield is emerging—one where the weapons are creativity, courage, and an indomitable spirit. This is the arena of Ukrainian entrepreneurs, who, amid the echoes of a devastating war, are not just surviving; they are thriving, pioneering, and inspiring. Their ventures are not merely businesses; they are bold acts of resistance against an aggressor seeking to dismantle the very fabric of their society.
Within this narrative of defiance and determination, we have chosen five remarkable stories of Ukrainian entrepreneurs – Minelly Coffee, Famberry, Verde, Organic Cheese Farm “Lymaska Koza”, and One Face – that exemplify the unparalleled courage and resilience of the Ukrainian business spirit. This article is not about the war but about truly motivational stories that will help every entrepreneur stop being frightened to step out of their comfort zone. Each story is a testament to the power of human resolve and the ability to innovate under pressure. These entrepreneurs are not only rebuilding their dreams but also inspiring a nation to rise above adversity and reach for a brighter future.
Multi-brand production Minelly: A story of strength, victory, and the unique "Coffee with a taste of victory"
Hostomel, Kyiv region, Ukraine – Amidst war's chaos and destruction, a powerful story of resilience unfolds with Minelly Coffee. Over 15 years, founders Oleksandr Nishchyk and Iryna Lantsova transformed their passion into a thriving brand recognized for its rich flavor and commitment to quality.
From dreams to devastation
Before the invasion, Minelly Coffee symbolized Ukrainian pride on supermarket shelves nationwide. However, the full-scale invasion on February 24, 2022, shattered their dreams, reducing their Hostomel facility to ruins.
Yet, Iryna refused to surrender. With her husband on the frontlines, she took the reins, determined to keep Minelly alive. Rallying her team, she salvaged a batch of coffee surviving the destruction. Courageously reaching out to former customers, she found overwhelming support; people bought the coffee not just for its taste but as a symbol of Ukrainian endurance.
Reflecting on the devastation, Iryna shared, "When I returned to the de-occupied Hostomel... I cried... looking at the scale of destruction." Their rescued coffee, which the customers named "Coffee with a Taste of Victory," became a beacon of hope infused with war's smoke.
Rebuilding against all odds
With the success of this blend, Iryna and her team achieved remarkable growth, successfully developing the business and even creating new products despite power outages and fuel shortages. Minelly emerged stronger, expanding its range and reaching new customers across Ukraine.
Minelly's journey isn't just about coffee; it's about perseverance and the unyielding Ukrainian spirit. Sharing her determination, Iryna states, "We need to keep moving forward... If we just sit here and cry, we'll go crazy." Minelly's story is a powerful reminder that hope, and determination can triumph over adversity, inspiring businesses and individuals worldwide.
From backyard to big Famberry business: A Ukrainian family's journey with cornelian cherry
A unique niche in Ukrainian agriculture
The Olshansky family, boasting nearly 30 years of diverse business experience, has found a unique niche in Ukrainian agriculture through the cultivation of the cornelian cherry. Their journey, characterized by toughness and innovation, has transformed a simple backyard shrub into a thriving commercial endeavor.
The inspiration for cultivating a cornelian cherry orchard sprang from the family's desire to diversify their agricultural ventures. Having found success in grain farming, they sought a crop that could endure Ukraine's climate while offering a competitive market edge. Their choice was deeply rooted in Ukrainian tradition, which reveres the cornelian cherry for its notable health benefits and medicinal qualities.
Over the past decade, the Olshansky family has partnered with leading Ukrainian botanists to develop high-yielding and disease-resistant varieties of cornelian cherry. To support their burgeoning business, they invested in cutting-edge production facilities for processing and packaging their produce.
A devastating setback
The full-scale Russian invasion in 2022 dealt a severe blow to the family's business. Their orchard, situated near the frontline, suffered extensive damage, resulting in the loss of nearly 400 tons of ripe berries. Undeterred by this catastrophic loss, the Olshansky family remains resolute in their determination to rebuild.
"We lost not only our harvest but also our beloved son in the war," shared Oksana Olshansky, reflecting on the immense challenges her family has faced. "To honor his memory, we decided to rebuild our business and continue to contribute to the Ukrainian economy."
Rebuilding and expanding
With a steadfast focus on growth, the Olshansky family is dedicated to expanding their customer base and promoting the health benefits of the cornelian cherry. By forging partnerships with local farmers, they aim to establish a sustainable supply chain. They are also actively seeking investment to enhance their production facilities further.The Olshansky family's journey showcases the unwavering spirit of the Ukrainian people and highlights how agriculture can transform economies and generate employment. As they grow their cornelian cherry business, they motivate others to chase their dreams and help build a brighter future for Ukraine.
From Kherson to Kyiv: The unyielding journey of Verde confections during wartime
A dream born in Kherson
In 2017, Verde Confections began its story as a modest coffee shop in Kherson, Ukraine. The founder sought to create a cozy haven where people could forge connections over steaming cups of coffee and decadent treats. Little did she realize that this small venture would grow into a powerful emblem of Ukrainian resistance and the unyielding spirit of entrepreneurship.
With passion and the founder's personal savings and family support, Verde thrived by opening three cafes in Kherson. A small coffee kiosk, a larger spot in a bustling shopping mall, and finally, an ambitious cafe combining a coffee shop, store, and restaurant offering both vegan and non-vegan dishes. The people of Kherson embraced these spaces, turning them into vibrant community hubs.
Surviving the storm
In 2022, Russia invaded Ukraine, turning dreams into uncertainty. The Verde team fled Kherson, carrying precious memories and a three-month-old baby. Seeking refuge, they found solace in Mykolaiv, where they established a volunteer center to support those defending the city. Eventually, they made their way to Kyiv in pursuit of safety and stability.
In the heart of upheaval, Verde's founders took a leap of faith to revive their business in Kyiv. Amidst the chaos of war, they redefined their focus towards confections. Armed with their successful legacy of crafting sugar-free desserts in Kherson and recognizing the longer shelf life and independence from the tumultuous restaurant industry, they embarked on a new chapter.
"We realized that cafes alone weren't enough anymore," Alisa shared poignantly. Fueled by passion, the team decided to persevere by focusing on what they excelled at: creating mouthwatering, sugar-free desserts. Their shared dream, despite the upheaval, was uncompromising.
Building a new future
Investing personal savings and securing a friend's support, the team reignited Verde's spirit in Kyiv. Although resources were scarce, they chose quality over all else, acquiring high-grade equipment to produce premium confections and pave a path for future growth.
Today, Verde's delectable creations grace the shelves of major Ukrainian supermarkets and gas stations. "We had hopes for online dominance," Alisa confessed, "but war forced a different path." With resolve, Verde adjusted, now achieving 60% of sales through retail and 40% online. Despite numerous challenges, Verde stands tall as a symbol of hope and steadfastness.
From farm to table: The inspiring journey of a Ukrainian cheesemaker
Embracing a new life
Olena's life took a profound and unexpected turn when she and her family decided to leave behind the bustling city for a simpler, pastoral existence. Their heartfelt journey began a decade ago with the acquisition of a small herd of goats. Little did they know, this modest start would soon evolve into a cherished cheesemaking and agritourism venture.
“We moved to Stanislav, Kherson Oblast and started raising goats over a decade ago,” Olena recalls.
Over the years, Olena's farm grew into a beloved destination for visitors eager for a unique taste of rural life. Tourists flocked to the farm to learn about goat farming, partake in cheese tastings, and escape into the tranquil countryside.
“We were really building something special,” Olena says with palpable pride. The farm's steady growth was fostered by small grants and unwavering support from their children.
Heartbreak of war
But their dreams faced a harsh and unexpected blow with the full-scale Russian invasion of Ukraine in 2022. “On February 24th, 2022, our lives changed forever,” Olena shares, her voice tinged with sorrow.
Defiant and protective, Olena and her family chose to stay despite the dangers, driven by a deep love for their goats. “We were afraid for our goats. They were our family,” she explains, her eyes reflecting the bond they share with their animals. By some miracle, most of their beloved goats survived, yet the farm bore the scars of significant damage.
After their village's liberation, Olena and her family faced the monumental task of rebuilding. Aided by a grant, they managed to reopen their farm and resume cheesemaking. However, the path to recovery has been steep with soaring feed costs and a slow return of tourism.
Triumph of the human spirit
Olena’s story is a stirring testament to the endurance of the human spirit. Against the odds, she continues to pursue her passion, crafting cheese and nurturing her farm.
Her journey highlights the strength of rural communities and the critical need to support small businesses that embody the heart and soul of these regions.
From fashion to frontlines: The story of a Ukrainian fashion brand
The bold beginnings
Nestled in the heart of Ukraine, a fashion company has intricately blended creativity, steadfastness, and deep patriotism. Established in 2012 by Dmytro Doronin, One Face has become a symbol of hope and ingenuity, particularly during the upheaval of war.
Initially focused on mass-market women's clothing adorned with unique, large-scale prints, the company quickly gained recognition for its high-quality products and audacious designs. Dmytro, a native of Avdiivka in the Donetsk region, began his entrepreneurial journey at a young age, establishing a cherished presence in the Ukrainian market.
Rising to support the nation
When the war in Eastern Ukraine escalated in 2014, the company took a courageous turn to support the nation. One Face began producing clothing with patriotic designs, transforming a fashion business into a platform for solidarity and support for the Ukrainian people.
The full-scale invasion of Ukraine in 2022 brought unprecedented challenges. Despite the devastation of their production facilities and the displacement of many employees, the company’s spirit remained unbroken. The team united, continuing to produce clothing and extending essential aid to fellow Ukrainians.
"We lost our production facility, but we didn't lose our spirit," said Dmytro. "We were determined to continue our work and support our country."
Innovating through adversity
Despite the war's hardships, One Face has never ceased to innovate. The company developed unique printing technology that allows for the creation of large-scale, high-resolution designs on their clothing. This technological leap has distinguished them in the fashion industry and broadened their product range.
As Ukraine embarks on the arduous path to rebuilding, One Face is steadfast in its commitment to the country's economic recovery. The company plans to expand its production facilities, launch new product lines, and increase its export markets.
One Face serves as a compelling example of the Ukrainian people's resilience and creativity. By merging fashion with a deep commitment to social responsibility, the company has become a beacon of hope and inspiration both within the nation and beyond.
Daria Chernysheva, Chief Executive Officer, Business Owner
Daria Chernysheva was born in Odessa, Ukraine and moved with her family to Hamburg, Germany when she was 9 years old. After her graduation, Daria became an expert in Online Marketing, Digital Transformation and Business Management. She holds a Bachelor of Arts (B.A.) degree in Economy and Business Psychology from Leuphana University Lüneburg and a Master of Business Administration (MBA) in International Business and Brand Management from London School of Business and Finance (LSBF). Over the course of 15 years of working experience, she worked for different large international IT and Consulting companies in diverse countries, such as Italy and Ireland. Daria knows several European languages.
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