Written by: Kimberly Viera, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Take a look around your niche, and you’ll see a whole lot of experts and authorities out there.
The problem is that these “experts” are often giving out generic information that really is just rehashing what’s already out there… adding nothing valuable to the conversation and not answering the REAL question, which is: How do I actually get results? What’s worse is authorities are giving conflicting information. This confuses prospects who end up inundated with choices. Informed about their options but more confused than ever… they simply end up doing nothing. So, here’s the master key to getting other people to see you as the undisputed authority in your field…
1 Secret?
Share great information
This is not just a game-changer; it's a paradigm shift that can revolutionize the way others perceive you. Your prospects and visitors are really just looking for one thing: someone trustworthy to follow. That’s right, they’re looking for a strong leader in the field. They’re looking for an authority who will deliver the results they want. So how do you write or speak in a way that naturally conveys trustworthiness, leadership, and authority? By using these three tips…
Start with the end in mind
The journey to authority begins with a clear destination. Before you start sharing information, define the ultimate goal your reader or listener aims to achieve.
By having a well-defined end goal, you create a roadmap that guides your content creation. When you know what result your audience wants, you can create content directly with that end in mind. Your audience will recognize your authority when they see a consistent and purposeful flow of insights that resonate with their needs.
Convey confidence
Here’s what you need to do: write/share/teach with confidence. Confidence is the bedrock upon which authority is built. Convey an air of authority in everything you share with your visitors. Because when you present yourself as a strong leader, people will naturally want to follow you. They’ll trust you. This doesn't mean being arrogant or dismissive of others' opinions; rather, it's about owning your expertise and presenting it in a way that instills trust. This sort of relationship creates big payoffs for both you and your prospects and customers. Some people feel like being too certain or direct seems abrupt or rude. In an effort to be polite or socially acceptable, they share information in a way that comes across as lacking confidence. They say vague things like ‘maybe’ and ‘If I remember correctly…’ and their body language and eye contact convey meekness and uncertainty. When that happens, no matter how subtle, people are naturally going to turn away.
People want strong, confident leaders. Someone who is sure about what they say. Let me give you an example… Imagine you walk up to two strangers on the street and ask them for directions to the nearest gas station. Here’s what they say: Stranger No.1: The BP on 4th Avenue is the nearest gas station. Go down three blocks North, take a right at the 4th Ave stoplight, and you’ll see it on your left. Stranger No.2: I think the closest gas station is Holiday. Or maybe the Tesoro? Go down this street maybe four or five blocks, and you’ll see them on a side street. Can’t remember which one. Tell me – which person would you follow? If you’re like most of us, you’d take Stranger No.1’s advice because he seemed confident and sure.
You need to do the same when you share information with people. Be confident, be clear, be consistent, and avoid fluff, filler, and backtracking. Speaking with authority leads to being recognized as an authority.
Give reasons ‘why’
A lot of experts share how to complete some task, but they don’t share WHY the task should be completed in that specific way. So when the reader runs into conflicting information, they don’t know what to believe. That’s why you need to tell your readers why they should follow your specific advice. For example… Some fitness professionals advocate cardio on an empty stomach first thing in the morning, and others say you should have a small meal first. If you suggested one of those options to your readers, you’d tell them why you made that suggestion. Ideally, you should back your opinion up with scientific data. Again, the point is the same: show people that it’s not merely that you think a particular course of action is accurate or best, but that you know it is (from personal experience or evidence-based knowledge). Back up your claims with solid evidence, data, and examples. Explaining the reason shows that you understand the way things work and will instill trust that the steps you suggest are the right steps to take. So, if you want to be seen as an authority in your niche, then you need to start speaking and writing with authority. This means:
Share great information
Start with your prospect’s ultimate aim in mind (how can you help them get the results they want?)
Be confident when you share information (don’t waiver or second-guess yourself)
Offer reasons(experience and evidence)
Remember, authority is not just about what you know; it's about how effectively you communicate that knowledge and inspire others to take action.
Embrace the power of sharing great information, and watch as you transform into a respected and sought-after authority in your industry.
Ready to take your authority to the next level? JoinTheEveolution.com
Kimberly Viera, Executive Contributor Brainz Magazine
Kimberly Viera is on a mission to help every woman become financially independent and gain control over her life by starting an online business. As the founder of JoinTheEveolution, she helps women build transformational coaching and wellness businesses that earn them a sustainable living within a year while giving them the time and lifestyle freedom they've been dreaming of. Stop Letting Things Happen. Start Making Them Happen. Join the Evolution.
