Adrian Gentilcore is a multi-passionate seniorpreneur. She runs Your Fairy Techmother for tech support services and Your Fairy Debtmother for financial coaching.
Gender bias is not a new issue, but it is one that continues to shape our world in ways both obvious and subtle. From the workplace to financial systems, from media representation to leadership opportunities, the imbalance is undeniable. Women have spent generations pushing against these barriers, yet despite progress, true equality remains out of reach.
The growing conversation around gender bias
Gender bias is everywhere, woven into the fabric of our workplaces, financial systems, and even our everyday interactions. Women have long faced obstacles in leadership, entrepreneurship, and economic freedom. Yet, despite making up 50% of the world’s population, we continue to struggle for equality in virtually every area of life, in every country in the world.
The 2024 election cycle was a wake-up call for many, including myself. It highlighted just how deeply ingrained gender inequality remains, shaping policies, pay gaps, and perceptions. But here’s the truth: while we may not hold the majority of leadership roles, we do hold immense power in other ways.
The economic power of women
Women control the majority of purchasing decisions in households worldwide. This means that where we choose to spend our money has a direct impact on businesses, industries, and economies.
Female entrepreneurship is on the rise, with more women starting businesses than ever before. In fact, women-led businesses contribute billions to the economy each year, yet they receive only a fraction of venture capital funding compared to their male counterparts.
Here’s the thing: Women aren’t holding down jobs because it’s fun or just to enjoy a new hobby. They are giving up a significant portion of their most valuable asset, time, to support their families and keep food on the table. So, it is shameful to force them to accept lower wages, higher workloads, and reduced opportunities for success or respect. It’s just not right, and it’s high time we started making significant changes in all walks of life.
A mirror image of gender bias
To illustrate how pervasive gender bias is, imagine a reversed world:
Women dominate 95% of leadership roles, while men are expected to thrive in caregiving or service jobs.
Men must obtain their wives’ approval to open bank accounts or take out loans.
The media sexualizes male characters, making them mere sidekicks or comic relief.
History books highlight women’s achievements, while men are relegated to footnotes.
Women’s sports receive 95% of media coverage, sponsorships, and funding.
Sounds absurd, right? Yet, this is the reality for women in business, media, finance, and beyond.
Solutions: What can we do?
For men: Stand up and call out gender bias when you see it. A simple “Knock it off” can make a huge difference in shutting down discrimination and unfair treatment.
For women: Share your stories. The #MeToo movement created an undeniable impact; how can we expand on that momentum? Support women-owned businesses. Choose to work with female entrepreneurs, hire women for leadership roles, and amplify female voices in every industry.
I personally support women in business through my tech services, helping female entrepreneurs build their online presence. Additionally, I’m launching The Procrastination Intervention, an accountability group designed to help women in business overcome roadblocks, increase profitability, and support one another in a structured, goal-driven environment.
If you’re a female entrepreneur looking to grow your business and connect with like-minded women, I’d love to invite you to join. You can check out more details and take advantage of a 7-day free trial here.
Moving forward: Strength in numbers
Women have power, financial power, entrepreneurial power, and social power. By leveraging our strengths and supporting each other, we can drive real change in business and beyond. Let’s shift the narrative, challenge the status quo, and make gender equity a reality.
How are you supporting women in business? I’d love to hear your thoughts in the comments.
Read more from Adrian Gentilcore
Adrian Gentilcore, Multi-passionate Seniorpreneur
Adrian Gentilcore is a seasoned entrepreneur with a 40-year career in Corporate America and a proven track record of creating successful online businesses. Now a full-time freelancer, she operates two distinct brands: Your Fairy Techmother, where she specializes as a LinkedIn Trainer, Email Marketer, and Web Designer, and Your Fairy Debtmother, where she offers her expertise as a Debt-Free Coach and popular Personal Finance Blogger. In her 60s, Adrian continues to run her businesses alongside her 75-year-old sister, together coining the term seniorpreneur to capture the spirit of their dynamic partnership.
