Written by: Joshua B. Lee, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
If you are serious about generating leads with LinkedIn, getting a LinkedIn Sales Navigator account is not an option.
It will be a game-changer for your LinkedIn prospecting campaigns.
Here is why.
1. Search Among almost 800 millions Leads With Advanced Filters
LinkedIn Sales Navigator offers 30 filters to search for leads into LinkedIn database.
Unlike the free version of LinkedIn, there is no limit in the number of searches you can make.
Filters are divided into several categories:
Company
Function
Personal
Workflow
Spotlight
Posted Content
And much more…
Spotlight category is quite interesting as it includes dynamic filters that detect job changes, mentions in the news, sharing of experiences etc…
These filters provide good icebreakers for your messages, you can mention:
a post they recently published
an experience you share
a common connection with team link intro
a recent job change
All this data is really useful to write personalized messages to your prospects.
Another interesting filter is “Posted Content”
This will give all the people that have posted or commented on a post containing a specific keyword.
You can see the post by clicking on “Posted on LinkedIn” below the About section.
If someone is creating or engaging with content related to your niche, it is likely to be a good prospect, right?
I won’t make a thorough description of every filters here because the best way to learn is to start playing with them.
Now you may wonder:
How should I do when I am happy with my search results?
Well…
You could create a lead list with the best ones.
2. Create Qualified Lead Lists
Once your search results are ready, you might want to handpick some leads to save them into a list.
To do this, just click on the checkboxes on the left > click on Add to List then “+”
Once your leads are saved into a lead, you will be able to access them through the “Lead List” tab
There are many things you can do here like:
Add notes on the leads
Filter based on dynamic filters
Send connection requests
Send InMails
You can come back anytime to this interface, take notes, send messages and visit lead or company profile to gather some insights.
If the vast majority of your leads are on LinkedIn you can use this interface as your CRM.
And there is a cool bonus to add leads to lists
Let me show you.
3. Use Lead Alerts to Get More Replies
When you add leads to list you immediately get notified when they:
publish a post
share a post
change job
This gives you amazing opportunities to follow-up on your prospect by sending message like:
“Hey John, just noticed you move to <company_name>. Congrats! All the best for this new adventure”
You can bookmark alerts to save them for later if you need to.
If you click on View, the LinkedIn post will open on the left and you will be able to like and comment directly from LinkedIn Sales Navigator.
This is convenient if you want to break the ice with your prospect by commenting the content they publish.
You can see that LinkedIn Sales Navigator offers many features to find and create relationships with potential customers.
But this not the end…
There are so many ways to leverage and use Sales Navigator to find, connect and build relationships with your idea audience. So, make sure to join our new discord community where I go through all of them and so much more.
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Joshua B. Lee, Executive Contributor Brainz Magazine
They call me “The Dopamine Dealer of LinkedIn” and I’m proud of that nickname. I founded Standout Authority in 2014, so I can work with entrepreneurs, business owners and professionals like you to help you humanize your professional or company brand on LinkedIn.
