Nina Van Rompaey, co-founder of My Rising Jungle, helps business owners globally by optimising their online presence through strategic video content, website development, and creative copywriting. She also offers customizable digital products to boost social media impact.
Let’s be real: social media is like one big scroll-a-thon, right? With people zooming through their feeds at lightning speed, how do you get them to stop on your post? Spoiler alert: it’s all about the hook.
Think of the hook as your attention-grabbing opener, the first sentence that makes someone stop, take notice, and think, “Wait… what’s this all about?” A good hook is like that irresistible headline you just have to click on, and it’s essential if you want your caption to stand out from the crowd.
So, how do you write hooks that turn casual scrollers into engaged followers?
Let’s dive into some simple, actionable tips and real examples that’ll have you writing killer hooks in no time!
1. Ask a question that sparks curiosity
People are curious creatures. When you ask something exciting or unexpected, they’ll want to know the answer—and boom! They’re hooked.
What if I told you the secret to success isn’t about working harder?
Ever wonder why some businesses thrive while others struggle?
What’s the one thing you wish you knew before you started your business?
These types of questions pique interest and get people thinking, “I need to know the answer to this.”
And to make it even more engaging and interactive, you can ask people questions. The important part is to keep the questions as simple as possible so that people don’t have to overthink and can answer instantly. Plus, you can always give them a little push by actually telling them what you want them to do by including a simple CTA, as you can see in the examples below:
Like A or B? Which one describes your dream vacation: relaxing on the beach or exploring a new city? Comment below!
Fill in the Blank: My perfect morning starts with a ! Share your answer in the comments.
This or That: Do you prefer working in complete silence or with background noise? Tell me in the comments: Silence or Noise?
Agree or Disagree?: Success is 80% mindset and 20% skill. Type ‘agree’ or ‘disagree’ in the comments below!
These questions aren’t just engaging—they encourage your audience to take action, turning your post into a mini-conversation. It’s a win-win: you get more comments and interaction, and your audience feels part of the discussion.
2. Start with a bold, unexpected statement
People love a little surprise, especially when it goes against what they expect. Bold
statements (think newspaper headlines) make them stop and rethink what they know, sparking curiosity and encouraging them to keep reading.
You don’t need a huge following to build a profitable business—here’s why.
Forget perfection—it’s holding you back.
Stop aiming for perfection. It’s holding you back, and I’ll prove it.
The key here? Make your statement interesting enough to stop in their tracks, then follow up with why it matters.
3. Tap into relatable moments
Relatability is a powerful connector. When your followers read something and feel you understand what they’re going through, they’re more likely to stick around for the solution. Create hooks that speak to shared experiences, emotions, or challenges.
We’ve all been there—sitting at our desks, staring at our to-do list, and feeling completely overwhelmed.
Raise your hand if you’ve ever started your day super motivated... only to end it binge-watching Netflix?
Ever wonder why no one’s engaging with your posts? Trust me, I’ve been there too.
By showing that you understand what they feel, you create that “Hey, that’s me!” moment, and they’ll want to keep reading because they feel seen.
4. Create urgency
If you want people to act now, some urgency never hurts. Urgency makes people feel like they might miss out if they don’t pay attention right this second.
If you haven’t started this one strategy yet, you’re already behind.
This limited-time offer won’t last—grab your spot now!
You’re only a few small steps away from transforming your business—don’t wait until next year.
Urgency creates momentum and gives your audience a reason to act sooner rather than later. Plus, people hate FOMO (fear of missing out), so use that to your advantage!
5. Give them a teaser
If you've ever gotten hooked on a Netflix series, you know how powerful cliffhangers can be. Using a teaser as your hook gives enough information to intrigue people but leaves
them wanting more.
I’m about to share the one tip that completely changed my business—stay with me.
There’s one mistake almost every new entrepreneur makes—let’s make sure you don’t.
I went from 100 followers to 10k in a year, and here’s the secret.
Teasers set the stage for the rest of your caption, making your audience eager to keep reading and engage with your content.
Four actionable tips to nail your hooks every time you write captions
Alright, now that you’re excited about using hooks, here are a few quick tips to keep in mind next time you write your captions:
1. Keep it short and punchy
You don’t need to write a novel—your hook should be quick, punchy, and straight to the point. It should stop people in their scroll without making it hard to figure out what you’re saying. Get to the point fast!
2. Speak to their pain points or desires
Think about what your audience is struggling with, and tap into that. Try to address something your ideal clients want to solve, learn, or achieve. Keep it simple and relatable.
3. Test different styles
Not every hook needs to be a question or statement. Try using humor, storytelling, and even emojis. Questions, bold statements, relatable moments, and teasers have their time and place. Mix it up to keep things fresh.
4. Follow through with your promise
A great hook is nothing without a solid caption to back it up. Make sure the rest of your caption delivers real value—think powerful insights, actionable tips, or a memorable takeaway. The hook sets the stage, but it’s the substance of your post that builds trust and connection.
Let’s recap
Hooks are everything when it comes to getting your audience’s attention online. They’re the difference between a post that gets ignored and one that sparks conversations, shares, and likes.
Remember, you don’t need to overthink it—just think about what will make your audience stop in their tracks and say, “Tell me more!”
Now it’s your turn! Next time you sit down to write a caption, start with a hook that stops the scroll, sparks curiosity, and invites conversation. You’ve got this!
Read more from Nina Van Rompaey
Nina Van Rompaey, Instagram & Business Strategist
Nina Van Rompaey is the co-founder of My Rising Jungle, where she combines her passion for writing, storytelling, and creativity with extensive business experience to help entrepreneurs enhance their online presence. On a mission to demystify content creation and eliminate superficial Instagram strategies, Nina offers strategic video content, website development, and copywriting services. She is determined to simplify online marketing, empowering business owners to show up on social media authentically, connect with their ideal audience, and move their business forward.
