Do you struggle to keep a positive mindset with the pressure of running a business? Read on for some simple steps you can take to ease your anxiety and lead a happier, more fulfilled life. Sachin Parmar, Creative Director from evokeu reveals how he remains positive despite a busy work schedule running London’s leading boutique digital marketing and branding agency.
Comparison is the thief of joy
In a world where we’re bombarded with a narrative about how we should be living our lives, whether professionally or personally, I fully believe that we all need to strive to be different. The 26th US president, Theodore Roosevelt once said ‘comparison is the thief of joy’, which is a mantra that I apply to everything that I do. Creatively, I’m inspired by being unique; there’s only one me and therefore the work I create should be as unique as I am. I also encourage my team to follow this outlook. At evokeu, we break boundaries and push against the grain. Think different and be different – you’ll be happier and more satisfied with the beautiful life that you’re building.
Human connection is critical
No matter the size or credentials of your company, clients are ultimately attracted by people. The largest projects we’ve secured at evokeu have been won because of the human connections we’ve made. If you can build a rapport with your clients, they’ll place greater trust in your abilities, which is much more valuable than impressing them with false pomp and pageantry. Perhaps even more imperative than the relationship with your client, is your relationship with your team. Bestow on your employees the same level of respect you would show your clients and you’re well on your way to forming a solid team and an optimistic work environment. At evokeu, we’re determined to help our clients realise their true potential by understanding the purpose of their brand, and designing, developing and taking their brand to market to drive sales and target the right audiences. None of this would be possible without a team that is united.
Live your life with purpose
I’ve always had a passion for helping others, I love smiling, I love being happy and I live my life trying to spread my happiness as much as I can. Whether I feel like my plans are on track or they’re taking a slight detour, I remember my values, so that every morning when I wake, I’m focused on being the best version of myself. This way of living was instilled in me by family, particularly my dad, uncle and brother-in-law, who have been my mentors in life and business. Never give up on what you want to achieve, you can make it happen. Since I started working as a freelance graphic designer in 2006, I have always wanted to become a market leader in my industry, who cared about the people behind the brand. Today, evokeu has over 105 five-star Google reviews demonstrating exactly that.
It's not all about work
Although working hard on your business is important and helps your dreams become a reality, it should never be your priority. I’m fortunate enough to have two wonderful boys and a loving wife. They’re my world and I try to spend as much time with them as I can. But what also keeps me in a positive headspace at work are my hobbies. For me, it’s riding my road bike with my cycling team, the Bombay Bicycle Club. So far, I’ve cycled from Munich to Milan, Oslo to Copenhagen, and Lagos to Malaga. In addition to my family and cycling, I also take time out every year to feed the homeless; all of these parts of my life keep me grounded, focused and ultimately positive.
If you’d like to find out more about Sachin and evokeu, please visit: https://www.evokeu.com/. You can also follow Sachin on LinkedIn, where he frequently posts business advice and inspiring content.
About the author:
Sachin Parmar is Creative Director of boutique digital marketing and branding agency, evokeu. With decades of design experience, Sachin has a keen eye for detail and a drive to create consistently superior results. Sachin and his expert team work with big and small brands across many sectors to help clients capture customer attention and create growth. Evokeu also has a vertical brand called Graphic Kitchen, which specialises in the hospitality sector.
