Written by: Martin J. Fisher, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Selling is a hard but necessary part of the business. But it's so hard not to feel like a used car salesman when you're trying to close.
Because of this, so many entrepreneurs hold off on selling altogether. They're afraid of coming across as pushy or slimy, so they stay in their comfort zone and never try to sell at all.
But the truth is, you can't grow your business without selling. At some point, you have to put yourself out there and close some deals. Otherwise, you'll never make any progress.
So how can you sell without feeling like a used car salesman? Here are a few tips:
1. Be transparent.
The used car salesman stereotype is all about being secretive and deceptive. But you're not a used car salesman, so don't act like one.
Be transparent with your prospects from the beginning. Tell them what you're selling and why you're selling it. Be upfront about the benefits and the drawbacks. And most importantly, be honest about your prices.
Don't try to trick people into buying something they don't need. Just be open and honest, and let them make the decision for themselves.
2. Build trust.
Relationships are key in business. If you want to close more deals, you need to build trust with your prospects.
The best way to do this is by providing value. Show them that you're an expert in your field and that you're here to help them solve their problems. Give them resources and advice, even if they don't end up buying anything from you.
The more value you provide, the more likely they are to trust you. And once they trust you, they'll be much more likely to do business with you.
3. Lead with service.
Remember, you're not trying to swindle someone out of their cash. You're a business that's providing a service. One that can help make your prospect's life better.
With that in mind, lead with service. Put your prospect's needs first and show them how you can help them. If you do this, selling will become a lot easier (and a lot less sleazy).
Martin J. Fisher, Executive Contributor Brainz Magazine
Martin is a Life Results Coach with a proven track record as a healthcare professional and corporate executive. He left that all behind to follow his calling to serve clients to create fulfilling lives they love. His expertise in health & wellness, pivoting & developing careers, and life patterns unite into the perfect holistic approach when creating your new life.
