Written by: Carmel Murphy, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
You know how you started a business to have all the independence and freedom you wanted?
And at times, you’re frustrated and disappointed, feeling like you’re getting nowhere fast!
“Find your niche,” they said, “know your ideal customer,” they said.
I mean, you’ve had some success’ for sure, but you still haven’t hit that 'secret recipe' yet! You know, the one that gets the money coming in?
It’s not about money for money’s sake; it’s about the freedom the money can give you.
Freedom to spend more time with family and loved ones
Freedom to travel more (when we can, of course)
Freedom to be financially free on your terms, as you do more of your most important work and reach more people with the "value" you bring to them.
At times you have found yourself feeling jealous of others who “have it all” together and a twinge of shame that it’s taken you so long to try and get it right.
Introducing the BECCA Principle
The BECCA Principle has 5 stages that allow you to nail your niche and increase your sales by 20% & faster.
Stage 1: “B” is all about Bond – How you can create a deep and psychological bond with your future client, so they trust you!
This is where you build the know, like, and trust factor. Being consistent in your communication as you offer genuine value. Your ideal customers want to know if they can trust you.
Knowing the answers to their URGENT problems and the most important question will make you the go-to expert to them, resulting in a deeper bond being built.
Stage 2: “E” is all about Emotions – How you can tap into your lucrative clients’ emotions on a deeper level that will inspire them to say YES more often.
This stage is where you can tap into those specific emotions you know your target market have.
Fear, sadness, anger or joy, trust, and anticipation. What emotions do they want to move away from and/or towards?
It is often easier to identify the more negative emotions, and it is documented more people will move away from pain than they will towards pleasure.
Stage 3: “C” is all about Craft – How to craft your story in a way that creates good feelings in your clients towards you.
In this stage using the simple 3 step process to craft a compelling story. The story can be about you, a client or person known to you or someone else.
Every story must have:
A beginning – The where you/they were before you had the transformation, the emotions felt, the discomfort or uncertainty.
A middle –What were the circumstances, environment, and emotions you/they experienced as a result of 1? And the pain they want to move away from.
An end – The transformation, where are you/they are now, the emotional contrast. Contrast is one of the best ways to deeply connect with your client. Showing the before and after it us easy to see the tangible results.
Your story must relate to your ideal client in a way that they can imagine themselves in it.
Stage 4: “C” is all about Core Message – How to build your core message that underpins all you talk about – always! Leaving no doubt what you stand for.
This stage is all about getting really clear on what your key message is. What underpins all you talk about? How you help your target market the most?
For example:
I teach, and I work with successful entrepreneurs and business owners to be laser-focused on their message to attract high-level clients without wasting time, effort, and money on exhausting spray and pray marketing.
This means I can talk about video marketing, digital marketing, how to get the right message to the right person at the right time, depending on what the client in front of me specifically needs.
You are an expert, so you can talk in-depth about your expertise.
Stage 5: “A” is all about Achieving Deep Rapport – How to deepen rapport in a way that your clients see you as just like them and want to buy from you.
Deepening rapport will deepen the trust even more. Once you have created the bond and the trust, show up and match your message. Be authentic.
Found this article valuable? Click the link below to join me on a FREE webinar: The Top 5 Videos To Use In Your Marketing Now To Attract MORE Clients Online. Begin building that deeper bond and trust with your clients today!
Carmel Murphy, Executive Contributor Brainz Magazine
Carmel Murphy is known for being an out-of-the-box thinker and an expert in human behavior, marketing, and business strategies.
Carmel’s passion for people, curiosity, know-how, business acumen, and background have come together to develop unique programs around marketing, copywriting, and videos designed to create higher conversion and increase sales and profit in business.
Carmel coordinates, hosts, and delivers membership programs, workshops, and events to teach business owners how to build and market a sustainable online business.
