top of page

How To Identify Your Purpose

  • Writer: Brainz Magazine
    Brainz Magazine
  • Sep 29, 2021
  • 5 min read

Written by: Nikki Langman, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Purpose is an age-old topic that has been pondered throughout history by many philosophers and theologians, and by pretty much everyone at one point or another. In today’s fast-paced, technology-driven world where we are being pulled in many directions at once, identifying your purpose is more important than ever.

Life has a way of keeping us distracted and focused only on chores and problem-solving. Day after day and week after week, many people go about their work and their daily lives without much consideration of anything else. They spend their days reacting to situations and being controlled by the events that happen around them instead of being proactive and anchoring their choices and actions to meaning and values. But we are created to do so much more than simply exist and go through the motions; we are designed to thrive and build a life that we love, not just make a living or overcome hurdles.


What is Purpose?


It’s an ultimate goal that you have for your life that’s driven forward by possibility, not fear. You follow this path because it has an intention, it serves a desire, and it helps you live with purpose. This means living up to your highest potential as the extraordinary human being you are.


Purpose is Fluid


Do you ever feel pressured, like you should have a massive and clear plan for your entire life, and you don’t? I have liberating news for you: you don’t need to.


Your purpose is fluid and likely to develop and change shape as you grow and evolve. You may have a significant life experience that pushes you in a different direction than the one you thought you were headed in. Sometimes events will happen outside of your control that can cause you to shift course and make adjustments to your purpose. You might also reach your current destination, which means it’s time to reset your compass. This could mean an extension of your current direction or a new one altogether. It’s okay for your North Star to transform over time. But whatever it is right now, let it guide you. Day after day, we are always headed in one direction or another. As the days add up, it becomes the path, for better or worse, of a person’s life.


A few people seem to have incredibly clear visions and life purpose right from a young age, but most do not. Some people have several North Stars, which is perfectly fine as long as they are aligned and there is no conflict among them. And sometimes a person has a single North Star, one objective, one philosophy, that draws together all the dimensions of his or her life. The beauty of fluidity is that you retain power over your purpose at all times by understanding its dynamic nature and your ability to reframe your purpose whenever you need to.


The Shadow


There is a place in all of us where the nasties hang out - such as your fears, repressed emotions, doubts, limiting beliefs, shame, and regrets. Carl Jung called it “the shadow”, the unconscious side of your personality that you’d rather hide from others.

Many interpretations depict the shadow as negative, but “unfamiliar” is probably a better word. We tend to fear the unknown so it makes sense that the shadow side of ourselves gets unfavourably categorised. However, our dark side holds both our deepest insecurities as well as our unrealised potential. If we allow ourselves to see our shadow as “untapped” we can approach it with curiosity instead of disdain.


The Ego


The ego, our conscious self that we readily share with the world, has the least to teach us about our purpose because it is carefully constructed and edited to reflect our desired self-image. We tend to seek out relationships that validate what we want people to see. Some people go to great lengths to maintain focus on their public ego, avoid the shadow altogether, and end up completely missing out on the intrinsic capabilities and talents stored there.


Your shadow holds the answers to your purpose. If discovering your purpose is really about a journey of self-discovery, your richest soil for growth is stored in your vulnerable darkness.


Exploring the Emotional Mind


To discover your purpose, you must get comfortable with exploring the emotional mind. You must accept ambiguity and become okay with not having clear-cut answers. You must allow yourself to feel and not try to overpower your feelings with rationalisations. Reasoning your way to a purposeful life usually doesn’t work. This idea is confronting for some people and they don’t choose to explore there, or worse, they don’t think they need to. Which is why some people will live their entire lives never recognising their true purpose.


Listen to Your Heart


No matter what choices you make, ensure that you make them because it is what your heart and soul crave. Your heart, not your head, is the guiding force of your life and only you have the knowledge of your true purpose. Knowledge that you may not always be mindful of, which often occurs when we get caught up in the hamster wheel of life and we disconnect from our heart. We must be diligent to not let life disrupt what our heart truly wants. Nobody has ever dreamed of being a hamster. Listen to your heart and you will find your purpose there.


Follow me on Facebook, Instagram, LinkedIn, or visit my website for more info!


Nikki Langman, Executive Contributor Brainz Magazine

Nikki Langman is an International Speaker, Author, Thought Leader on Emotional Intelligence and Self-Mastery, and Business Consultant and Facilitator. She is passionate about personal transformation and self-leadership. She believes that our potential for impact and influence with others is dependent on how effectively we understand and lead ourselves first.


As a Business Consultant and Facilitator, Nikki is committed to guiding organizations to achieve higher, sustainable levels of business excellence. She has led successful emotional intelligence and leadership programs for many global organizations with exceptional executive and team leadership results, personal empowerment, culture enhancement, and significantly improved workplace safety.


Nikki is often called on to speak at industry events, schools, sporting groups, and conferences globally on the topics of self-mastery, resilience and overcoming adversity, emotional intelligence, nonverbal communication, and leadership. Nikki empowers and inspires audiences with her engaging core message that no matter what your starting point is or what you believe your obstacles are, you can become your most powerful self and a highly influential and effective leader with the right amount of daily “badassery.” Nikki is the author of the recently released book, "How to be a BADASS: Navigating Your Road to Self-Mastery."

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Performance Isn’t About Talent

For years, we’ve been told that high performance is reserved for the “naturally gifted”, the prodigy, the born leader, the person who just has it. Psychology and performance science tell a very different...

Article Image

Stablecoins in 2026 – A Guide for Small Businesses

If you’re a small business owner, you’ve probably noticed how much payments have been in the news lately. Not because there’s something suddenly wrong about payments, there have always been issues.

Article Image

The Energy of Money – How Confidence Shapes Our Financial Flow

Money is one of the most emotionally charged subjects in our lives. It influences our sense of security, freedom, and even self-worth, yet it is rarely discussed beyond numbers, budgets, or...

Article Image

Bitcoin in 2025 – What It Is and Why It’s Revolutionizing Everyday Finance

In a world where digital payments are the norm and economic uncertainty looms large, Bitcoin appears as a beacon of financial innovation. As of 2025, over 559 million people worldwide, 10% of the...

Article Image

3 Grounding Truths About Your Life Design

Have you ever had the sense that your life isn’t meant to be figured out, fixed, or forced, but remembered? Many people I work with aren’t lacking motivation, intelligence, or spiritual curiosity. What...

Article Image

Why It’s Time to Ditch New Year’s Resolutions in Midlife

It is 3 am. You are awake again, unsettled and restless for no reason that you can name. In the early morning darkness you reach for comfort and familiarity, but none comes.

5 Essential Areas to Stretch to Increase Your Breath Capacity

The Cyborg Psychologist – How Human-AI Partnerships Can Heal the Mental Health Crisis in Secondary Schools

What do Micro-Reactions Cost Fast-Moving Organisations?

Strong Parents, Strong Kids – Why Fitness Is the Foundation of Family Health

How AI Predicts the Exact Content Your Audience Will Crave Next

Why Wellness Doesn’t Work When It’s Treated Like A Performance Metric

The Six-Letter Word That Saves Relationships – Repair

The Art of Not Rushing AI Adoption

Coming Home to Our Roots – The Blueprint That Shapes Us

bottom of page