Written by: Kristina Todorova, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Building a profitable business is not a straightforward journey. Statistically, only half of small businesses survive beyond the five-year mark. I wish someone had said that to me when I launched my coaching company in 2017. After a lot of trial and error, shutting the business down in 2020 and re-building it from scratch a year later, I knew I had to do things differently the second time around. One of the tools I began to use to increase visibility and build an audience, a tool that has been a game changer for my business, was blogging.
3 ways blogging can help grow your business
If you have been thinking of starting a blog and wondering: “how can blogging help businesses?”, here is how a blog can grow your business.
1. Increased visibility
Simply said ‒ blogging helps you drive traffic to your site for free. I re-launched the business in September 2021 as a digital coaching and conscious living platform and, within two months of publishing the new site, we were hitting 2000 monthly site views, which we have been able to sustain and gradually increase ever since. The blog has been the biggest source of organic traffic and has helped our site rank higher on Google, enabling us to reach more people and build a community of potential clients and customers. A key challenge that many small businesses face is getting visible and attracting customers. Running a blog can boost your visibility and improve your site’s ranking (SEO).
2. Brand differentiation
Blog articles are a great way to share your story, your journey and “behind the scenes” of running your business, helping you create a unique brand that people relate to. Depending on your content marketing strategy, using articles to not only promote your products and services but to convey your business’ mission and values allows you to stand out in your market and “humanise” your brand. Our purchasing decisions, especially when it comes to buying services, are largely driven by our emotional needs; creating an emotional bond with your audience, through engaging blog articles, allows you to build and nurture a relationship with them which can lead to more sales and enhanced loyalty.
3. Additional revenue streams
Your blog can become a revenue stream. I still remember how I felt when a stranger (also, a coach) reached out to me to propose a sponsored blog collaboration. Up until that point, I had not considered monetising the blog and was using it mainly to drive traffic and grow our community by sharing educational and inspirational content. My initial thoughts (as I was reading the pitch email) were: “someone wants to pay to be on my blog, really?” So, this is how the blog turned into a revenue stream. There are different ways in which you can monetise a blog once you reach a certain number of views and build a base of readers.
So, is blogging good for business?
Writing blog articles can be an incredibly effective way to differentiate your brand and grow your business but it can also be time-consuming, and it requires consistency and a strategic approach. If you do not have the time to launch and run a blog, my team and I can help. Having seen how the blog has supported our growth, I decided to create a blog writing package for other founders and experts who may not have the time or skills to write but
understand the benefits of having a blog. We not only write the articles for you but we support you with creating a blog content strategy that helps you build an audience and promote your services and products. You can book a 30-min call to learn more about the package here.
Kristina Todorova, Executive Contributor Brainz Magazine
"Kristina is a certified Transformational Life Coach and Founder of Coaching for Transformers – a coaching & training company dedicated to helping people learn how to utilise the creative power of their mind and energy to build a life around their passions, talents, and heart’s desires.
Following working as a trainer and corporate coach and helping hundreds of professionals reach a heightened level of performance, she decided to leave the corporate world and embark on the path of entrepreneurship. She founded Coaching for Transformers in 2017 and has, since then, been working with aspiring and new entrepreneurs, helping them create businesses and lives around what lights them up.
Kristina believes that each person is born with a unique set of gifts, talents, passions, and interests, and, through exploring and following them, one can consciously create a life full of fulfilment, joy, and abundance. Her purpose is to help people step onto a path that feels aligned and teach them how to use their mind as a tool to help them realise their definition of success."
